Instant Noodles In Bangladesh

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a report on Instant Noodles Smith & Jones In Bangladesh

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  • 1. North-South University Marketing 202 Section-8 Report On: Smith & Jones Instant Noodles In Bangladesh

2. Submitted For: Sherina Idrish (SeH) Faculty Member School of Business North South University Submitted by Name id Abu bakar siddique Faria ishrat Israt Jahan Afia farzana Fouad Hasan 3. 23rd January, 2014 Department of Business North South University. Subject: Submitting the assignment on Smith & Jones Instant Noodles. Dear Madam We are obliged to submit to you the assignment done by our group as required for the fulfillment of the course MKT-202. The report contains a study on the instant noodles of Smith & Jones company. This study has been a great source of learning. We are looking forward to more such opportunities to learn from you and we hope this submission would meet your approval. Sincerely Abu bakar siddique shad (1320620030) Faria ishrat(132130303) Israt Jahan Dina (1311397630) Afia farzana Choity (1320106030) MD. Fouad Hasan (1320158030) North South University Dhaka, Bangladesh 4. table oF coNteNt Part 1: 1. Research table 2. Graph using MS Excel Part -2: 1. Company Overview 2. Defining The Target Market 3. Marketing Objective 4. Marketing Mix 4.a. Brand Positioning 4.b. Placement/Distribution 4.c. Product Mix 4.d. Promotional strategy 4.e. Pricing Strategy 4.f. Physical Evidence 5. Conclusion 5. Part 1 Research table & Graph 2. On an average per week Ive quick meal a)1-3 times 40% b) 4-6 times 40% c)7-9 times 13% d) 10-12 times 7% e) 12+ times 0% Gender a)male 58% b)Female 42% Age a)20 or below 25% b)21-35 25% c)36-50 33% d)51-65 17% e)above 65 Occupation a)Student17% b)Service 50% c)Unemployed25% d)Business 8% e)Others 0% 1. Quick meal is something I prefer a) Always 23% b)Often 20% c)Sometimes 40% d) Rarely 17% e)Never Gender a)male 50% b)Female 50% Age a)20 or below 25% b)21-35 59% c)36-50 8% d)51-65 8% e)above 65 Occupation a)Student25% b)Service 42% c)Unemployed17% d)Business8% e)Others 8% Education a)Primary 8% b)Secondary25% c)college0% d)University67% e)Others Monthly income a)Below5K 8% b)5k-25K 25% c)26K-45K 33% d)46K-65K 17% e)Above 65k 17% Family size a)1-2 17% b)3-4 41% c)5-6 17% d)7-8 25% e)Above 8 Location a)Dhaka 91% b)Chittagong c)sylhet d)Khulna 9% e)Brishal 6. Education a)Primary17% b)Secondary17% c)college 8% d)University58% e)Others Monthly income a)Below5K 8% b)5k-25K 25% c)26K-45K 34% d)46K-65K 25% e)Above 65k 8% Family size a)1-2 8% b)3-4 17% c)5-6 42% d)7-8 33% e)Above 8 Location a)Dhaka 92% b) Chittagong0% c)sylhet 0% d)Khulna 8% e)Brishal 3. I usually have quick meals during rush hour a)Morning 17% b) Late Afternoon 3% c)Evening 60% d)Late Night 3% e) No Specific Time 17% Gender a)male 50% b)Female 50% Age a)20 or below 28% b)21-35 50% c)36-50 17% d)51-65 5% e)above 65 Occupation a)Student33% b)Service 33% c)Unemployed22% d)Business6% e)Others 6% Education a)Primary11% b)Secondary11% c)college6% d)University72% e)Others Monthly income a)Below5K 11% b)5k-25K 17% c)26K-45K 33% d)46K-65K 28% e)Above 65k 11% Family size a)1-2 22% b)3-4 34% c)5-6 27% d)7-8 17% e)Above 8 Location a)Dhaka 77% b)Chittagong 6% c)sylhet 6% d)Khulna 11% e)Brishal 4. For a quick meal, I usually have a) Bread 37% b) Cereal 3% c)Roti/Paratha 27% d)Rice 13% e)Others 20% Gender a)male 64% b)Female 36% Age a)20 or below 9% b)21-35 82% c)36-50 0% d)51-65 9% e)above 65 Occupation a)Student28% b)Service 36% c)Unemployed 9% d)Business 18% e)Others 9% Education a)Primary 0% b)Secondary27% c)college0% d)University73% e)Others Monthly income a)Below5K 10% b)5k-25K 18% c)26K-45K 36% d)46K-65K 18% e)Above 65k 18% Family size a)1-2 27% b)3-4 46% c)5-6 18% d)7-8 9% e)Above 8 Location a)Dhaka 82% b)Chittagong 9% c)sylhet 9% d)Khulna 0% e)Brishal 7. 5. My average budget for a quick meal is a)BDT 10-20 60% b)BDT 21-30 20% c) BDT 31-40 17% d) BDT 41-50 13% e)Above BDT 50 0% Gender a)male 56% b)Female 44% Age a)20 or below 5% b)21-35 90% c)36-50 5% d)51-65 0% e)above 65 Occupation a)Student11% b)Service 50% c)Unemployed11% d)Business11% e)Others 17% Education a)Primary22% b)Secondary33% c)college0% d)University45% e)Others Monthly income a)Below5K 22% b)5k-25K 33% c)26K-45K 22% d)46K-65K 17% e)Above 65k 6% Family size a)1-2 28% b)3-4 28% c)5-6 28% d)7-8 16% e)Above 8 Location a)Dhaka 90% b)Chittagong 5% c)sylhet 5% d)Khulna 0% e)Brishal 6. I mostly need quick meals during rush hours a) Strongly Agree 30% b)Agree 50% c) May Be 20% d) Disagree 0% e)Strongly Disagree 0% Gender a)male 33% b)Female 67% Age a)20 or below 13% b)21-35 60% c)36-50 20% d)51-65 7% e)above 65 Occupation a)Student20% b)Service 27% c)Unemployed27% d)Business13% e)Others 13% Education a)Primary 7% b)Secondary13% c)college 7% d)University73% e)Others Monthly income a)Below5K 13% b)5k-25K 7% c)26K-45K 33% d)46K-65K 20% e)Above 65k 27% Family size a)1-2 20% b)3-4 47% c)5-6 6% d)7-8 27% e)Above 8 Location a)Dhaka 79% b)Chittagong 7% c)sylhet 7% d)Khulna 7% e)Brishal 7. storing meal is inconvenient a) Strongly Agree 17% b)Agree 27% c) May Be 30% d) Disagree 20% e)Strongly Disagree 6% Gender a)male 56% b)Female 44% Age a)20 or below 22% b)21-35 56% c)36-50 22% d)51-65 0% e)above 65 Occupation a)Student22% b)Service 56% c)Unemployed11% d)Business0% e)Others 11% Education a)Primary11% b)Secondary22% c)college 0% d)University67% e)Others Monthly income a)Below5K 11% b)5k-25K 22% c)26K-45K 45% d)46K-65K 0% e)Above 65k 22% Family size a)1-2 11% b)3-4 67% c)5-6 11% d)7-8 11% e)Above 8 8. Location a)Dhaka 89% b)Chittagong 0% c)sylhet 0% d)Khulna 11% e)Brishal 8. I usually store the quick meal in a)Refrigerator 30% b) Containers 50% c)Cooking pan 20% d) Plastic bag 0% e)Others 0% Gender a)male 50% b)Female 50% Age a)20 or below 25% b)21-35 44% c)36-50 25% d)51-65 6% e)above 65 Occupation a)Student25% b)Service 38% c)Unemployed19% d)Business6% e)Others 12% Education a)Primary12% b)Secondary19% c)college0% d)University69% e)Others Monthly income a)Below5K 6% b)5k-25K 25% c)26K-45K 31% d)46K-65K 31% e)Above 65k 7% Family size a)1-2 19% b)3-4 37% c)5-6 37% d)7-8 7% e)Above 8 Location a)Dhaka 88% b)Chittagong 6% c)sylhet 0% d)Khulna 6% e)Brishal 9. On a working day, I prepare quick meals within a) 5-10 mins 50% b) 11-15 mins 27% c) 16-20 mins 23% d)21-25 mins 0% e)26 mins or more 0% Gender a)male 47% b)Female 53% Age a)20 or below 7% b)21-35 53% c)36-50 33% d)51-65 7% e)above 65 Occupation a)Student7% b)Service 40% c)Unemployed27% d)Business13% e)Others 13% Education a)Primary 7% b)Secondary20% c)college 7% d)University66% e)Others Monthly income a)Below5K 7% b)5k-25K 20% c)26K-45K 33% d)46K-65K 27% e)Above 65k 13% Family size a)1-2 27% b)3-4 40% c)5-6 20% d)7-8 13% e)Above 8 Location a)Dhaka 86% b)Chittagong 0% c)sylhet 7% d)Khulna 7% e)Brishal 10. I have tried noodles as a quick meal a)always 23% b)often 30% c)sometimes 27% d)rarely 13% e)never 7% Gender a)male 67% b)Female33% Age a)20 or below 0% b)21-35 44% c)36-50 33% d)51-65 22% e)above 65 0% 9. Occupation a)Student 22% b)Service56% c)Unemploye0% d)Business11% e)Others 11% Education a)Primary 0% b)Secondary 33% c)college 0% d)University 67% e)Others Monthly income a)Below5K 11% b)5k-25K 33% c)26K-45K 44% d)46K-65K 11% e)Above 65k 0% Family size a)1-2 11% b)3-4 45% c)5-6 22% d)7-8 22% e)Above 8 kLocation a)Dhaka 89% b)Chittagong 0% c)sylhet 11% d)Khulna 0% e)Brishal 11. I like the taste of noodles in general a) Always 37% b)Often 27% c)Sometimes 33% d) Rarely 3% e) Never 0% Gender a)male 64% b)Female 36% Age a)20 or below 36% b)21-35 46% c)36-50 9% d)51-65 9% e)above 65 Occupation a)Student 45% b)Service 45% c)Unemployed 10% d)Business 0% e)Others 0% Education a)Primary 18% b)Secondary 27% c)college 0% d)University 55% e)Others Monthly income a)Below5K 9% b)5k-25K 46% c)26K-45K 9% d)46K-65K 0% e)Above 65k 27% Family size a)1-2 18% b)3-4 36% c)5-6 27% d)7-8 18% e)Above 8 Location a)Dhaka 73% b)Chittagong 18% c)sylhet 0% d)Khulna 9% e)Brishal 12. I like to eat noodles in every a) 2-3 days 27% b) 4-5 days 40% c)Week 20% d)Fortnight 7% e) Month 7% Gender a)male 62% b)Female 38% Age a)20 or below 21% b)21-35 37% c)36-50 37% d)51-65 5% e)above 65 Occupation a)Student 17% b)Service 33% c)Unemployed 25% d)Business17% e)Others 8% Education a)Primary 17% b)Secondary8% c)college 0% d)University75% e)Others Monthly income a)Below5K 17% b)5k-25K 17% c)26K-45K 25% d)46K-65K 33% e)Above 65k 8% Family size a)1-2 17% b)3-4 33% c)5-6 42% d)7-8 8% e)Above 8 Location a)Dhaka 92% b)Chittagong8% c)sylhet d)Khulna e)Brishal 10. 13. I usually prefer the following flavor of noodles a)Masala Curry 33% b)Thai/Chinese 30% c) Sweet-Sour 3% d) Tomato 27% e)Cream- Cheese 7% Gender a)male 60% b)Female 40% Age a)20 or below 30% b)21-35 30% c)36-50 30% d)51-65 10% e)above 65 Occupation a)Student20% b)Service 60% c)Unemployed20% d)Business 0% e)Others0% Education a)Primary20% b)Secondary30% c)college 10% d)University40% e)Others Monthly income a)Below5K 30% b)5k-25K 30% c)26K-45K 10% d)46K-65K 20% e)Above 65k 10% Family size a)1-2 20% b)3-4 20% c)5-6 40% d)7-8 20% e)Above 8 Location a)Dhaka 90% b)Chittagong c)sylhet 10% d)Khulna e)Brishal 14. Instant noodles is a good choice for a quick meal a) Strongly Agree 30% b)Agree 37% c) May Be 27% d) Disagree 7% e)Strongly Disagree 0% Gender a)male 55% b)Female 45% Age a)20 or below 27% b)21-35 55% c)36-50 0% d)51-65 18% e)above 65 Occupation a)Student27% b)Service 36% c)Unemployed18% d)Business 18% e)Others 0% Education a)Primary 9% b)Secondary9% c)college0% d)University82% e)Others Monthly income a)Below5K 9% b)5k-25K 9% c)26K-45K 27% d)46K-65K 46% e)Above 65k 9% Family size a)1-2 18% b)3-4 27% c)5-6 37% d)7-8 18% e)Above 8 Location a)Dhaka 82% b)Chittagong9% c)sylhet 0% d)Khulna 9% e)Brishal 15. For instant noodles, I usually have a budget/pack of a) BDT 10-20 63% b)BDT 21-30 20% c) BDT 31-40 13% d) BDT 41-50 0% e) Above BDT 50 3% Gender a)male 42% b)Female 58% Age a)20 or below 21% b)21-35 37% c)36-50 37% d)51-65 5% e)above 65 Occupation a)Student 21% b)Service 47% c)Unemployed11% d)Business 5% e)Others16% 11. Education a)Primary16% b)Secondary32% c)college 5% d)University47% e)Others Monthly income a)Below5K16% b)5k-25K 32% c)26K-45K 16% d)46K-65K 21% e)Above 6k15% Family size a)1-2 26% b)3-4 26% c)5-6 26% d)7-8 22% e)Above 8 Location a)Dhaka 89% b)Chittagong 0% c)sylhet 0% d)Khulna 11% e)Brishal 16. My favorite brand of instant/noodles is a) Maggie 64% B) Mr. Noodles 10% c)Kulson 3% d)Mama 20% e) Others 3% Gender a)male 53% b)Female 47% Age a)20 or below 21% b)21-35 37% c)36-50 32% d)51-65 10% e)above 65 Occupation a)Student 26% b)Service 42% c)Unemployed16% d)Business 5% e)Others 11% Education a)Primary16% b)Secondary21% c)college 5% d)University58% e)Others Monthly income a)Below5K 16% b)5k-25K 26% c)26K-45K 26% d)46K-65K 21% e)Above 65k 11% Family size a)1-2 21% b)3-4 26% c)5-6 32% d)7-8 21% e)Above 8 Location a)Dhaka 85% b)Chittagong 5% c)sylhet 5% d)Khulna 5% e)Brishal 12. 18. I usually buy instant noodles/quick meal from a) Super store 17% b) Nearby store 67% c) Distant store 0% d) Vendors 3% e)Anywhere found 13% Gender a)male 50% b)Female 50% Age a)20 or below 25% b)21-35 55% c)36-50 15% d)51-65 5% e)above 65 Occupation a)Student25% b)Service 45% c)Unemployed20% d)Business10% e)Others 0% Education a)Primary15% b)Secondary15% c)college 5% d)University65% e)Others Monthly income a)Below5K 15% b)5k-25K 20% c)26K-45K 30% d)46K-65K 25% e)Above 65k 10% Family size a)1-2 20% b)3-4 35% c)5-6 25% d)7-8 15% e)Above 8 Location a)Dhaka 80% b)Chittagong 5% c)sylhet 5% d)Khulna 10% e)Brishal 19. I can travel far (+2 km) to buy my favorite instant noodles or any regular quick meal a) Strongly Agree 0% b) Agree 3% c)May Be 20% d) Disagree 57% e)Strongly Disagree 20% Gender a)male 47 % b)Female 53% Age a)20 or below 29% b)21-35 42% c)36-50 29% d)51-65 0% e)above 65 Occupation a)Student 18% b)Service 40% c)Unemployed18% d)Business12% e)Other12% Education a)Primary 18% b)Secondary18% c)college 6% d)University59% e)Others Monthly income a)Below5K 18% b)5k-25K 18% c)26K-45K 35% d)46K-65K 11% e)Above 65k 18% Family size a)1-2 12% b)3-4 35% c)5-6 29% d)7-8 24% e)Above 8 Location a)Dhaka 88% b)Chittagong 6% c)sylhet 6% d)Khulna e)Brishal 20. For instant noodles/quick meal, I am brand sensitive a) Strongly Agree 10% b)Agree 40% c)May Be 17% d)Disagree 27% e) Strongly Disagree 6% Gender a)male 42% b)Female 58% Age a)20 or below 25% b)21-35 50% c)36-50 17% d)51-65 8% e)above 65 Occupation a)Student42% b)Service 25% c)Unemployed17% d)Business8% e)Others 8% Education a)Primary 0% b)Secondary25% c)college0% d)University75% e)Others Monthly income a)Below5K 0% b)5k-25K 33% c)26K-45K 25% d)46K-65K 33% e)Above 65k 8% Family size a)1-2 17% b)3-4 41% c)5-6 25% d)7-8 17% e)Above 8 17. I think instant noodles is a healthy quick meal a) Strongly Agree 0% b)Agree 43% c)May Be 50% d) Disagree 7% e) Strongly Disagree 0% Gender a)male 53% b)Female 47% Age a)20 or below 33% b)21-35 40% c)36-50 27% d)51-65 0% e)above 65 Occupation a)Student 20% b)Service 46% c)Unemployed20% d)Business 7% e)Others 7% Education a)Primary27% b)Secondary27% c)college 0% d)University46% e)Others Monthly income a)Below5K 20% b)5k-25K 33% c)26K-45K 13% d)46K-65K 26% e)Above 65k 7% Family size a)1-2 27% b)3-4 20% c)5-6 47% d)7-8 6% e)Above 8 Location a)Dhaka 84% b)Chittagong 0% c)sylhet 8% d)Khulna 8% e)Brishal 13. Location a)Dhaka 75% b)Chittagong 8% c)sylhet 0% d)Khulna 17% e)Brishal 21. Presently Im satisfied with whatever Im having any quick meal a) Strongly Agree 27% b) Agree 63% c)May Be 10% d)) Disagree 0% e)Strongly Disagree 0% Gender a)male 50% b)Female 50% Age a)20 or below 17% b)21-35 45% c)36-50 23% d)51-65 5% e)above 65 Occupation a)Student27% b)Service 41% c)Unemployed14% d)Business 4% e)Others Education a)Primary18% b)Secondary23% c)college 5% d)University54% e)Others Monthly income a)Below5K 18% b)5k-25K 27% c)26K-45K 23% d)46K-65K 18% e)Above 65k14% Family size a)1-2 23% b)3-4 32% c)5-6 27% d)7-8 18% e)Above 8 Location a)Dhaka 82% b) Chittagong c)sylhet 9% d)Khulna 9% e)Brishal 22. Preparing quick meal is easy during rush hours a) Strongly Agree 27% b) Agree 63% c) May Be 10% d)Disagree 0% e)Strongly Disagree 0% Gender a)male 64% b)Female 36% Age a)20 or below 18% b)21-35 46% c)36-50 36% d)51-65 0% e)above 65 Occupation a)Student18% b)Service 46% c)Unemployed9% d)Business0% e)Others 27% Education a)Primary18% b)Secondary27% c)college 0% d)University55% e)Others Monthly income a)Below5K 9% b)5k-25K 36% c)26K-45K 36% d)46K-65K 0% e)Above 65k 18% Family size a)1-2 19% b)3-4 36% c)5-6 36% d)7-8 9% e)Above 8 Location a)Dhaka 91% b)Chittagong 0% c)sylhet 0% d)Khulna 9% e)Brishal 23. Presently Im satisfied with my noodles/instant noodles brands in terms of price a)Strongly Agree 17% b) Agree 43% c)May Be 17% d)Disagree 17% e) Strongly Disagree 7% Gender a)male 58% b)Female 42% Age a)20 or below 25% b)21-35 50% c)36-50 19% d)51-65 6% e)above 65 Occupation a)Student25% b)Service38% c)Unemployed19% d)Business6% e...