Marketing strategies and tips for small business owners

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Marketing strategies and tips for small business owners

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Slide 1

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Hi, my name is Misty (:Im a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -MARKETING 101

Fundamentals of Marketing

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www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHATWEAREGOINGTOCOVERTODAYWhat is a Marketing Strategy?5 Non-Negotiable Strategies needed today for Small Business Owners3 Things that must be tackled before strategy planning begins3 Things the PROS do

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www.yourmarketingcoachonline.com

4- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHAT IS A MARKETING STRATEGY?

A Marketing strategyis a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.

- David Aaker

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www.yourmarketingcoachonline.com

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. . .- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

There are LITERALLY 100s of Marketing Strategies. The question is where do you start?6- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -SMALL BUSINESSES CONCERNS

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www.yourmarketingcoachonline.com

Survey done by Yodel August 2013 showed that small business owners are most worried about:

Finding new customersKeeping current customers

Taking those challenges into consideration I will share with you the most important strategies that small business owners should focus their efforts on to help them:

Find new customersKeep their current customers7- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -5 NON-NEGOTIABLE STRATEGIESNEEDED FOR SMALL BUSINESS OWNERS TODAY

Online Marketing StrategySocial Media Marketing StrategyLead Generation StrategyEmail Marketing StrategyContent Marketing Strategy

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Here is a list of 8- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -BEFORE STRATEGIC PLANNING BEGINS

Small Business Owners must determine:

Their positionTheir target marketTheir branding

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www.yourmarketingcoachonline.com

Here is a list of 9- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -POSITION AND TARGETING

How to be seen and heard in an overcrowded marketplace.

What you do in the mind of the prospect.

In the communication jungle out there, the only hope toscore big is to be selective, concentrate on narrow targets, and practice segmentationin a word position

Al Reis and Jack Trout Authors of the book Positioning

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www.yourmarketingcoachonline.com

10- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -BRANDING

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumers decision to choose one product or service over another. If the consumer (whether its a business, a buyer, a voter or a donor) doesnt pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

Seth Godin Author

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www.yourmarketingcoachonline.com

11- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -ONLINE MARKETING STRATEGY

Build a simple, current and effective websiteHas a blog that you post to 1 x a weekBasic SEO and ListingsEngages the customerDownloadable contentSocial media share and connectCommentsCan capture leadsIs mobile optimized

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www.yourmarketingcoachonline.com

12- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -SOCIAL MEDIA MARKETING STRATEGY

Determine which platforms are best for your businessGrow your Network / Fans / FollowersBecome an influencerBuild relationshipsListen, Grow, ImproveCapture leadsFacebook custom applicationsOpt in / OffersDrive traffic to website

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www.yourmarketingcoachonline.com

13- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -LEAD GENERATION STRATEGY

Content marketing / Opt in OffersFree reporteBooksTrainingsVideosPodcasteNewsletterReferral systemAffiliate marketingPower Partnerships

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www.yourmarketingcoachonline.com

14- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -EMAIL MARKETING STRATEGY

Personalized intelligent emailsNurtureFollow upAsk for ReferralsSurveyUpsell

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www.yourmarketingcoachonline.com

15- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -CONTENT MARKETING STRATEGY

Set clear goalsCreate relevant and valuable contentVisualInfographicsReports, eBooksPhotosAuditoryPodcastRecorded InterviewsWrittenDevelop an editorial calendar

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www.yourmarketingcoachonline.com

16- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHAT THE PROS DO

AutomateAuto SchedulePlan and Execute

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17QUESTIONS- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

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www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHATWECOVEREDTODAYDefined Marketing StrategyDiscussed 2 biggest challenges Small Business Owners worry aboutThe importance of:PositioningTargetingBranding5 Non-Negotiable Strategies needed today for Small Business OwnersOnline Marketing StrategySocial Media StrategyLead Generation StrategyEmail Marketing StrategyContent Marketing Strategy3 Things the PROS do

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www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -ACTION STEPS

Ask yourself do I have a strategy?If not, start creating one today!If you need helpcontact a Marketing Coach Attend my next webinar

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www.yourmarketingcoachonline.com

If you liked what you heard todaydo me a favorshare my ad on Facebook to help me promote my next webinar!20