Marketing to Millennials, ACOR Event

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    10-Feb-2017

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  • 2015 Agency Revolution, All Rights Reserved

    Selling Insurance In The Millennial Age:Why They Can't Be Ignored and

    How You Can Be the Insurance Sourceof Their Choice

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    Vision

    Business insight on how important this

    demographic isto your future.

    Insight onWhy they buy...

    What they love...What they hate.

    Tactical, repeatable actions to help

    you win them intoyour business.

    To give agents and brokers:

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    Obstacles

    STOP

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    Personnel who don't "connect" to the millennial.

    "Feel" of the shop.

    Obstacles

    STOP

    Old School, Everything.

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    Lack of insight on what makes them tick.

    Obstacles

    STOP

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    Marketing messaging thatturns them off.

    Obstacles

    STOP

    INTERRUPTION advertising doesn't work!

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    Obstacles

    STOP

    Bigger than Boomers.

    83 Million, US alone.

    Values mature aslifestyle matures:Cars, Homes,Children, Businesses.

    Underestimate their power.

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    No formal commitment to earn their business.

    Obstacles

    STOP

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    Transformation

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    Transformation

    Deeper Understanding of this Critical Demographic.

    Wisdom:

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    Transformation

    The First "Digital Natives. Connected and Social.

    Global Unrest and Recession.Wary of "Old Order.

    Two Major Forces.

    1.

    2.

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    Transformation

    All the same.

    Eliminate myths.

    But effective generalizationscan me made.

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    Transformation

    Price is all that matters.Will pay premium forbrands they love.

    Eliminate myths.

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    Transformation

    To Earn the Heart and Wallet of the Huge Millennial Generation.

    7 Ways

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    They Value Social Networking.1

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    95% claim that their friends are the most credible source of information about products and services.

    Their opinion is highly influential and will influence their parents, as well as their peers.

    Community is such an important social value, they place a higher than average value on being liked. http://www.shoutlet.com/blog/2013/07/marketing-to-millennials-three-powerful-stats-on-engaging-the-most-important-consumer-generation/

    95%

    http://www.shoutlet.com/blog/2013/07/marketing-to-millennials-three-powerful-stats-on-engaging-the-most-important-consumer-generation/

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    ACTIONS: Be Connected, a MILLENNIAL level of connected.

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    Invite them to participate in yourReferral Program.

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    Invite them to participate in yourReferral Program.

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    Make your Team Page fun & fascinating.

    2nd most visited page.

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    Invite them to participate in your Online Reviews Campaign.

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    Like them!

    Show your appreciation.

    From the Welcome Campaign forward.

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    They Refuse to be Passive Consumers.2

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    Add Value.

    Dont be a commodity broker.

    Help them be smarter.

    Explain insurance.

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    CSR Report Card system.

    Email to survey: Seek their opinion.

    Id Like Your Opinion

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    They value experiences in the product relationship.3

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    Tell them your STORY.Don't sell, Tell.

    Use video. Delivers human voice and face.

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    Invite your millennial Raving Fans to tell their story.

    Invite a handful of them to the office to TALK.

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    Authenticity Rules!4

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    Human-to-Human marketing.

    Be Real

    Be Remembered Be Relevant

    Human to Human

    Marketing

    Tell your story Share your values Dont hide behind brand

    Add value Nurture throughout lifecycle Know your customer

    Use video Communicate frequently Entertain, inspire, educate

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    Human-to-Human Marketing

    Deliver nurturing messages once a month.

    Add value in every communication.

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    Create Community5

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    Host community events: - eCycling Day - Shredding Day - Safety Day

    Be engaged in your community.

    Blog about it.

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    Support their communities.

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    Don't Present with Old Technology!6

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    If it's not Responsive Design, you're turning off and missing half your traffic.

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    YOU should control your site.Not your webmaster!

    Upload:

    Video

    Articles

    FAQ's

    Blog

    Any Content

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    Blog enough.

    Even if Google is the only reader.

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    Answer questions millennials will have.

    Have your CSRs and producers createa list of questions.

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    When Appropriate, Hire Millennials.7

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    Let them be millennials.

    If you're not committed to modern technology,

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    you won't attract a modern team.

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    The

    Plan5Point Action

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    Point Action Plan.4

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    Once and For All, Decide. 1When you try to sell, they'll look at your book.

    How old is your customer base?

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    Use modern technology.

    2Use marketing automation that connects to your agency/broker management system so you can COMMUNICATE

    Responsive Design Website (Look at your site on your mobile phone)

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    Download slides now FREE.

    3agencyrev.co/millennialsinsurance

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    Meet with Your Team.Make a Plan.

    (Dont do it all yourself!)

    4

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    What clients say...

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