Mastering Visual Marketing on Pinterest and Instagram - David Christopher at the american Marketing Association OKC

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Mastering Visual Marketing on Pinterest and Instagram

Mastering Visual Marketing

on Pinterest and InstagramDavid Christopher

@davidmchris tailwindapp.com

@davidmchris tailwindapp.com

@davidmchris tailwindapp.com

Mary MeekersInternet Trends Report

@davidmchris tailwindapp.comGlobal Photos Shared Daily (select platforms) Source: comScore Media Metrix Multi-Platform, U.S., Dec 2015

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Average Interactions per Post per 1,000 FollowersSource: Track Maven, 2016

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Image - 13 millisecondsWord - 200 millisecondsProcessing:

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Source: MIT Study, 2014

Thanks to Eds Toy Box

(NSFW)bit.ly/2d6Wmz0

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@davidmchris tailwindapp.com

Were gonna need bigger brains

Charismatic Brands HaveThe Brand Gap, Marty Neumeier

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@davidmchris tailwindapp.com

A Clear Competitive Stance

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A Sense of Righteousness

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And a Dedication to Aesthetics

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Aesthetics is the language of feeling, and, in a society thats information rich and time-poor, people value feeling more than information.The Brand Gap, Marty Neumeier

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@davidmchris tailwindapp.com

Create an Emotional Impact

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@davidmchris tailwindapp.comCreate an Emotional Impact

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The Brand Gap, Marty Neumeier

@davidmchris tailwindapp.com

@davidmchris tailwindapp.com

The Brand Gap, Marty Neumeier

@davidmchris tailwindapp.com

@davidmchris tailwindapp.com

The Brand Gap, Marty Neumeier

@davidmchris tailwindapp.com

@davidmchris tailwindapp.com

Were gonna need bigger brains

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13 millisecondsSource: MIT Study, 2014

Pinterest - Beginners Guide

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Is Pinterest a Fit for My Business?

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@davidmchris tailwindapp.comAudience Skews: Affluent (>$75K); female; college grad

- Ecommerce- Bloggers/Media- Brands

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bit.ly/2cYGcMO

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bit.ly/2cYGcMO

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bit.ly/2cYGcMO

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Making Magic on Pinterest

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Curate

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6,400 RepinsBeautifulUsefulDistinctiveOn-BrandConsistentStrong CTAAspirationalLong ImageKeywords

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bit.ly/2cYGcMO

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@davidmchris tailwindapp.comSource: MIT Study, 2014

Average Number of Pins per Day from Tailwind Members28

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@davidmchris tailwindapp.com80% Other Peoples

20% Your Content

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Source: MIT Study, 2014

2 Free Months - bit.ly/30offtw

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Pinterest Ads

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schedule.tailwindapp.com/etsy-secrets/

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schedule.tailwindapp.com/etsy-secrets/

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schedule.tailwindapp.com/etsy-secrets/

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schedule.tailwindapp.com/etsy-secrets/

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schedule.tailwindapp.com/etsy-secrets/

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@davidmchris tailwindapp.comPinterest Ad:

$0.11 per click

12.80% conversion rate

= $0.86 per download & emailschedule.tailwindapp.com/etsy-secrets/

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@davidmchris tailwindapp.comFacebook Ad:

$0.76 per click

12.80% conversion rate

= $5.93 per download & email+7xschedule.tailwindapp.com/etsy-secrets/

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schedule.tailwindapp.com/etsy-secrets/

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@davidmchris tailwindapp.com

Pinterest captures more brand value and drives more sales to my Etsy shop than any other social media platform.

She turns to Tailwind every Sunday to schedule her Pins for the coming week.

schedule.tailwindapp.com/etsy-secrets/

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@davidmchris tailwindapp.combit.ly/30offtw

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$41,254 sales from $775 Pinterest Ad spendbit.ly/29KeYob

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Source: MIT Study, 2014

Instagram - Beginners Guide

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Choosing Hashtags

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@davidmchris tailwindapp.com#Hashtags

Use hashtag predictUse hashtags where your posts wont get buriedUse hashtags your customers engage withMaintain lists of commonly used hashtags in a note on your phoneBut customize them for each gram

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The Brand Gap, Marty Neumeier

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#CakeTop Posts

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#CakeTop Posts

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#CakeTop Posts

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#CakeTop Posts

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Tailwind Hashtag Analytics - Enterprise Only

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Tailwind Hashtag Analytics - Enterprise Only

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Tailwind Hashtag Analytics - Enterprise Only

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Acceptable

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Despicable

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Instagram Video

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BeautifulUsefulOn-BrandConsistentStrong CTAAspirational~ Distinctive#HashtagsLink in BioRegramComment Back

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#MostLiked

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bit.ly/2c86Sp7Engagement Rate = (Likes + Comments) / Following

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This post ended up in the top 9 results for #pearls for over 36hrs and got over 800 likes. I went from 274 followers to over 500 in less than a week!Post Engagement Score 77bit.ly/2c86Sp7

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I made a commitment at the beginning of September to start posting 2-3 times a day instead of 4-5 times a week and it seems like the algorithm is favoring people who post frequently because my engagement immediately went up.bit.ly/2c86Sp7

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bit.ly/2c86Sp7

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Dont Be Afraid to Experiment

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Tailwind Post Inspector

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Tailwind Analytics

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Source: MIT Study, 2014

Instagram Stories

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CTAs:

Point to a PromotionLink in BioDirect Message (Stories)

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A brand is a persons gut feeling about a product, service, or company.The Brand Gap, Marty Neumeier

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Create an Emotional Impact

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Questions?

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