Pinning is Winning: 7 Astounding Pinterest Ecommerce Statistics

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    20-Mar-2017

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7 Astounding Ecommerce StatisticsPINNING IS WINNINGhttp://www.sevenatoms.com/Pinning is WinningPinterest is the social network powerhouse that everyone is talking aboutif theyre notalready on the site browsing and pinning. More and more businesses are focusing theircontent marketing efforts on the platform, pinning blog posts, product pages, and otherdigital assets that appeal to Pinterests 100 million monthly active users. For ecommercebusinesses especially, Pinterest provides the opportunity to promote high-quality visualcontent to a vast audience and convert leads into customers directly from the platform.Need more proof that you should incorporate the social network into your next contentmarketing push? Pulled from Ahalogys 2015 study, weve compiled seven astoundingPinterest ecommerce statistics that show that for ecommerce companies, pinning trulydoes lead to winning:237 Astounding Pinterest Ecommerce Statistics7 Astounding Pinterest Ecommerce Statistics73% of monthly active pinners have bought something new they discoveredon Pinterest. Pinterest inspires action. Ecommerce businesses can takeadvantage of Pinterest users purchasing intent by making product imagespin-able on their website and regularly pinning product and marketing contentto the social network themselves.Almost half of monthly active pinners indicate they are using Pinterest moreoften than when they first joined. And not only that, 46% stated their sitevisits are longer now, too. These statistics indicate that Pinterest usage isincreasing, meaning your brand needs to create or strengthen your digitalpresence on the platform in the coming year.412http://www.sevenatoms.com/blog/3-tips-for-building-a-better-ecommerce-blog/7 Astounding Pinterest Ecommerce Statistics42% of monthly active pinners see themselves as early adopters of newtrends. Those same people view Pinterest as their top resource forresearching new things to try. By marketing your ecommerce business onPinterest, youre targeting the very trend-setters who could be your futureproduct evangelists and promoters.There are 75% more male pinners in 2015 than there were in 2014. If youwere hesitant to market on Pinterest after hearing that it was a primarilyfemale-dominated platform, then rest assured: Male usage of Pinterest rose awhopping 75% this year, and is projected to keep rising.5347 Astounding Pinterest Ecommerce Statistics64% of monthly active pinners look at items theyve pinned while in a physicalstore. And this number is up 30% from 2014! Pinterest doesnt just influencethe digital sphere. Retailers who have physical stores can take advantage ofthe fact that not all consumers who make a purchase after seeing a pin do soonline.Half of monthly active pinners use Pinterest instead of engaging on othersocial media sites. Pinterests audience is a devoted one. By contentmarketing across the platform, youre reaching a vast and engaged group ofusers who truly love the sites format and will appreciate you joining in withyour own posts.6567 Astounding Pinterest Ecommerce StatisticsHowever, monthly active pinners tend to belong to more social sites thanonline consumers (3.7 compared to 2.2). What does this mean for ecommercebusinesses? Extended reach! Since pinners generally belong to more socialsites than regular online consumers, theyre more likely to promote your brandand products on your behalf across those other non-Pinterest channels,lightening your workload.77http://www.sevenatoms.com/blog/3-ways-to-scale-your-social-media-efforts/Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.comHarness The Full Power Of Inbound MarketingContact us today for a free consultationGet Free Consultationhttp://www.sevenatoms.com/http://www.sevenatoms.com/http://www.sevenatoms.com/contact/https://www.facebook.com/SevenAtomshttps://twitter.com/sevenatomsbuzzhttps://www.linkedin.com/company/sevenatoms