Pinterest Tips and Strategies for Businesses

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    11-May-2015

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The presentation of Cynthia Sanchez, Oh So Pinteresting, at the 5th Social Media Day on 28-05 in Antwerp, Belgium.

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  • 1.2014 Cynthia Sanchez Tipsand Strategies for Businesses

2. 2014 CynthiaSanchez @OSPInteresting Cynthia Sanchez OhSoPinteresting.com 3. 2014 CynthiaSanchez @OSPInteresting Pinterest & traffic Optimizing your site for Pinterest Pinnable images Today 4. 2014 CynthiaSanchez @OSPInteresting Whatsthe big deal? 5. 2014 CynthiaSanchez @OSPInteresting 6. 2014 CynthiaSanchez @OSPInteresting http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/ https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ Drivesmore referral traffic thanTwitter, LinkedIn, Reddit and Google+COMBINED Referral traffic grew 66.52%inthe past year Pinterest shoppersspend $140 to $180 per order 70 millionusers http://www.richrelevance.com/blog/2013/04/direct-marketing-news-infographic-the-rising-king-of-social-sales/ 7. 2014 CynthiaSanchez @OSPInteresting 6 isthe magic number*Bonusif branded 8. 2014 CynthiaSanchez @OSPInteresting Added benefit 9. 2014 CynthiaSanchez @OSPInteresting Aspirations Solutions Interests Discovery Relaxation Why people use Pinterest 10. 2014 CynthiaSanchez @OSPInteresting Why visualsare so powerful Quick to process Emotions a sense of time disappears. Youforget yourself.Youfeel part of something larger. -Mihaly Csikszentmihalyi 2008 TED Talk https://blog.loom.com/why-we-like-photos-so-much/ 11. 2014 CynthiaSanchez @OSPInteresting More thana social network 12. 2014 CynthiaSanchez @OSPInteresting2013 CynthiaSanchez @OSPInteresting Your Pinterest account business.Pinterest.com 13. 2014 CynthiaSanchez @OSPInteresting Your Pinterest account 14. 2014 CynthiaSanchez @OSPInteresting Profile images 600 pxx600 px 15. 2014 CynthiaSanchez @OSPInteresting Account name vsuser ID User id: www.pinterest.com/CynthiaPins 16. 2014 CynthiaSanchez @OSPInteresting Account description 17. 2014 CynthiaSanchez @OSPInteresting Linking 18. 2014 CynthiaSanchez @OSPInteresting ItsNOT all about YOU Your boards 19. 2014 CynthiaSanchez @OSPInteresting Create boardsthat serve 2014 CynthiaSanchez @OSPInteresting Create boardsthat are helpful 20. 2014 CynthiaSanchez @OSPInteresting + = Group boards 21. 2014 CynthiaSanchez @OSPInteresting Commenting 22. 2014 CynthiaSanchez @OSPInteresting Use what youhave Tell themwhy 23. 2014 CynthiaSanchez @OSPInteresting Optimize your website for Pinterest Im pinnable 24. 2014 CynthiaSanchez @OSPInteresting business.pinterest.com pinterestplugin.com 25. 2014 CynthiaSanchez @OSPInteresting Dont ONLY use hover Pin it buttonsor floating buttons Computer view Mobile view 26. 2014 CynthiaSanchez @OSPInteresting Image sizing 753 px 27. 2014 CynthiaSanchez @OSPInteresting Rich Pins-Product pins 28. 2014 CynthiaSanchez @OSPInteresting Rich Pins Article pins 29. 2014 CynthiaSanchez @OSPInteresting Place pins 30. 2014 CynthiaSanchez @OSPInteresting 31. 2014 CynthiaSanchez @OSPInteresting Rich Pins The double whammy Article/Place pin pinterestplugin.com 32. 2014 CynthiaSanchez @OSPInteresting Advertising on Pinterest Promoted Pins $1 Million 33. 2014 CynthiaSanchez @OSPInteresting Pinnable images 34. 2014 CynthiaSanchez @OSPInteresting http:// www.efficientlifeskills.com/ how-i-taught-my-6-year-old-to-tie-shoes-in-5-minutes/ Pinned 446k times! 35. 2014 CynthiaSanchez @OSPInteresting pinplugins.com/pincount 36. 2014 CynthiaSanchez @OSPInteresting 37. 2014 CynthiaSanchez @OSPInteresting Pinnable images Your images: Do they communicate your message well? 38. 2014 CynthiaSanchez @OSPInteresting 39. 2014 CynthiaSanchez @OSPInteresting Most require no attribution Be creative with search termsfor best results Free image sources 2014 CynthiaSanchez @OSPInteresting Most require no attribution Be creative with search termsfor best results Free image sources UNSPLASH.com picjumbo.com 40. 2014 CynthiaSanchez @OSPInteresting Free image editing tools 41. 2014 CynthiaSanchez @OSPInteresting Pinnable images IMG3199.JPG jeansview2.jpg Picking jeansfor your body type.jpg orjennifer.jpg Jennifer straight leg dark jean.jpg Image file name & alt tags 42. 2014 CynthiaSanchez @OSPInteresting Free training http://www.ohsopinteresting.com/be 43. 2014 CynthiaSanchez @OSPInteresting Cynthia Sanchez www.OhSoPinteresting.com pinterest.com/CynthiaPins @OSPINteresting T hanks!