Should I use Pinterest to market my business?

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How can I use Pinterest for B2B Marketing?

Ali SchwankeSimple StratIABC Presentation Feb 2016

Im here today to talk about Pinterest for business.1

My history of bug collecting

This was the original purpose. 4

Pinterest is about lifestyle. Its not about what you can get out of it. 5

Take for example, the tour guide board if you were to visit London. 6

If you dont know what was in the mind of a maker of a thing, all you can do at best is not use it properly.

What pinterest is not a last ditch effort to get the people who havent interacted with you on any other network to a certain degree to now interact with you on a new network. 8

Whats more important than the platform is what were asking our audiences to share. Its not about the network. Its about the content.

- Tim Fishburne

Youre starting with the wrong question.How can I get the customer to buy because of something I pinned?

More than ever, brands need a plan for content worth sharing.

We need to createcontent worth sharing.- Marketoonist

More than ever, brands need a plan for content worth sharing.

Content thatanswers questions.

More than ever, brands need a plan for content worth sharing.

Content thatsolves problems.

More than ever, brands need a plan for content worth sharing.

Content thatinspires creativity.

Pinterest is not a stand alone network. It requires cross promotion and engagement from other networks to be effective.

Source: Sprout Social and Pew Research

To make a lasting connection, the goal is not to promote the shampoos, strawberries and steaks that are sold in the actual stores but to communicate the lifestyle that the Whole Foods team aspires to an appropriate ambition, given that Pinterest has often been likened to a digital inspiration board. And by creating an aspirational lifestyle, we can convert casual pinners into brand enthusiasts and, hopefully, customers and because the point of Pinterest isnt to push products, but to help people explore and deepen their interests, consumers dont feel like theyre being marketed to.

Integrated strategy

Workflow and Engagement

Automate based on customer trigger.

Invite to engage.

Youre invited to join us (and the chickens) on social media.

We want to feel like its working is not a good goal.

Using Pinterest for Business

Create a Great Bio

Showcase Videos

Careers/HR

About Us

Personal Tour

Learning Center

Case Studies

Idea Generation

Tips for Success

High res + 600 px = best for Pinterest. Only images that are at least 100 x 200 (or 200 x 100) pixels are Pinnable.Use plenty of high-quality images on your website

Engage with other users by tagging them with @ or use hashtags to highlight specific topics, such as #startup #nonprofit or #marketingtipsUse names and hashtags on Pinterest boards

In order to be social and say thanks, here is a great ninja trick. Type in the following link (using your own url): www.pinterest.com/source/yourwebsite.com and it will show you all the pins/repins made direct from your website. Track pins from your website

80% of all pins are repins.Be part of the 20%.

Plus its SEO friendly if done correctly.

Notice how many of the National Wildlife Federation photos have pinned from nwf.org or blog.nwf.orgLink back to your site.

Upload + Edit

Upload + Edit

Some B2B brands have complex products and services that take a long time to explain. Use a board on Pinterest to explain how those complex products and services work.

-Julia Borgini, B2BNN

"In the B2B world, using Pinterest as a tool solely to 'enhance your brand' isn't going to cut it. When leads and customers are your bottom line, it's really important that you're driving quality traffic to your website with

- Rebecca Corliss, Hubspot

Measurement & Tracking

.005% response rate

Pinterest Analytics

Referral Traffic

ali@simplestrat.comJoin the email list for tips at simplestrat.comAli SchwankeSimple StratIABC Presentation Feb 2016

Im here today to talk about Pinterest for business.66