Social Media Campaigns in Thailand

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    13-Apr-2017

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PowerPoint PresentationSocial Media Campaigns in ThailandChalisa Wongpiya 2B52151PomeloUser Generate Content campaign buy a clothes post picture and put hashtag #mypomeloThe winner get $50 credit for next time shopping Burger King ThailandEat like A King campaignWear the BK Crown and take picture with BK foodOne syllable captionPost in comment boxWinner get food couponMcDonalds #McVote campaignVote between A or BVote in comment box with your Name and name of the branch that you want to collect the prize Winner get 2 movie ticketsKFC#giveforless campaignCSR1 share = 2 meals1 like (VDO) = 1 mealStarbucks ThailandShare Your Christmas SpiritTake a picture with Starbucks Christmas drink Post in the comment Winner get 5 12oz drinks and 3 dessertsFacebookKFCMc DonaldBurger KingContent Strategy(educate, entertain, inspire, convince to buy)EntertainConvince to buy (food pictures and promotions)Convince to buy(Promotions, new menus)Convince to buy(Promotions, new menus)UGCUse UGC a lotUse UGC occasionally ( for campaign )Use UGC occasionally ( for campaign )FrequencyNOV 2.5posts/ dayOCT o.3 posts/ dayNOV 2.3 posts/dayOCT .48 posts/dayNOV 2posts/ dayOCT 0.58posts/dayAnnually (holiday, festival,celebration) HaveHaveDoes not haveNumber of account on dame platform111Connection to customer Great customer service (good response)Rarely responserarely response InstagramKFCMC DonaldBurger KingContent Strategy(educate, entertain, inspire, convince to buy)Food picturesFood picturesFood picturesUGCOccasionally Occasionally Inactive esince 2012Frequency0-1post/day0-1post /day-Annually (holiday, festival,celebration)HaveHaveHaveNumber of account on dame platform111Connection to customer Rarely responseRarely responseRarely responseLineKFCMc DonaldBurger KingContent Strategy(educate, entertain, inspire, convince to buy)promotionpromotion-Line StickerHave StickerNo Sticker-Frequency1-2 /monthsfluctuate-Annually (holiday, festival,celebration)occasionallyunfound-Number of account on dame platform11-Connection to customer nonenone-