By: Cassie Roberts
WELL SEND THE SLIDES IF YOU LEAVE YOUR BUSINESS CARD!
IM A MILLENIAL.
I TAKE SELFIES.
I HAVE A SELFIE STICK.
I CAN DO A LOT AT ONCE..
LETS SEE MY GENERATION ON GOOGLE
IMAGE SEARCH: MILLENNIAL
IN MY SHOESTo be a millennial is to hear constantly about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to hire you.
ALL MILLENNIALS ARE LAZY
MILLENNIALS AT WORK Want to do something that is challenging Many millennials dont think their skills are utilized
Want to work for a purpose/cause 6 in 10 millennials said a cause is the reason they choose their job
Want to contribute to the greater good
UNINTERESTEDWithout these challenges, millennials often appear
MILLENNIALS ARE POOR
Millennials were promised that if they followed the American prescription for success, starting with a college degree, theyd be on a track to profitable careers and respected roles in American society.
I graduated college I started grad school.
AVERAGE STUDENT LOAN DEBT
STUDENT LOAN INTEREST RATES
MILLENNIALS ARE KNOW IT ALLS
WHOS TO BLAME? Heavy researchersalways want to look something up and prove the truth
Natural skepticslike to find it out ourselves, because we usually can in seconds (even on the go from our phone)
Most educated generation formally and with current resources
MILLENNIALS?SO HOW DO YOU REACH
MILLENNIAL MARKETING AUTHENTIC
OUTBOUND IS OUTINBOUND IS IN
OUTBOUND MARKETING IS OUT Each person absorbs around 2000 outbound marketing messages per
day. Whats our response?
Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite radio, NetFlix, Spotify, etc.
Millennials are most likely to follow these trends
MILLENNIALS CUTTING THE CORD
INBOUND MARKETING IS INMillennials are most loyal to businesses that improve their customers lives with informative content.
How to information, especially with video
Industry buff-thought & leadership expertise
Often times through non-traditional media channels
TACO BELL Started millennial Word of the Day campaign, to speak
IDEA: People ages 18 to 34 will perk up when hearing or reading words that could have come from the mouths of their peers, as these messages warrant comfort and trust.
ON FLEEKOn Fleek (fleeeek)-Being Fresh. On point. Cool. Savy.
SNAPCHAT QUIZ-Uses millennial fave Snapchat-Interactive-User-generated content
RODEO ROCKSTAR User-generated content
Inclusion of video
Involve young people
The Old Days
The Late 90s
85% of millennialsOWN A SMARTPHONE
GOOGLE LOVES MOBILE
HOW MILLENNIALS COMMUNICATE
LIKE INSTAGRAM PHOTO
INSTAGRAM ADSNew way to advertise to millennials
Uses Facebook ad targeting-youre already starting!
Huge reach to the millennial market
Only way to add a link is through a paid ad
CHOOSE YOUR OBJECTIVE
TEXT MESSAGE MARKETING
98%Text messages opened
in the first 5 minutes
TEXT MESSAGE MARKETING Last minute announcements Parking
Tickets still left!
Coupons at vendor stands
Great way to engage a younger audience
WHY TEXT WORKS
BOGO tickets, CLICK HERE! www.bit.ly/834
FIND FRIENDS Publish your snap code on website and on other social so people can find you
IDEAS FOR SNAPCHAT Post snaps to my story so everyone following you sees
Live for 24 hours
Show people new event features
Send out behind-the-scenes photos and videos
People can post a Snap of themselves at your event and send to you for a deal Snapchat them back with a coupon
WHAT THE SENDER SEES
WHAT THE RECIPIENT
USE VERTICAL VIDEO No more vertical video shaming!
Big brands, like AT&T & NBC have noticed an 80% increase in ad completion when videos are vertical
Snapchat users watch 3 Billion vertical videos daily
YouTube recently updated its interface to allow for full-screen play of vertical videos
SPEAK MILLENNIAL WITH EMOJI!
ITS VERY PRESIDENTIAL
The White House Will Be Using Emoji to Appeal to Millennials
EMOJI MARKETINGThey say a picture is worth a thousand words and emoji are just the next evolution of communicating!
Big brands like Oreo & GE are already in!
Emotion is more effective than text by a factor of 2 to 1
Include in social media marketing
LOOK FOR AN EMOJI CONNECTION Use emojis that relate to your brand
This was retweeted over 150k times!
ECOMMERCE ON THE GO
CHANGE OF PACEImagine shopping with a Sears Catalog and MAILING OFF for your items!!
IN 2 HOURS.
GET WHAT YOU WANT
IS THIS THE FUTURE?
BUY BUTTONS EVERYWHERE
COMPETITORSCompare with the right
MILLENNIALS WANT DISCOUNTS
EVERYBODY LOVES A DEAL
POWER OF POSTING For millennials, posting about a cool experience is often cooler than
the cool experience itself!
What will your event look like on social media?
AUSTIN CITY LIMITS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE
PICS OR IT DIDNT HAPPEN
VIDEO OR IT DIDNT HAPPEN
300 HOURS A MINUTEUSERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE
MOST IS MILLENNIAL
VIDEO MARKETING TO MILLENNIALS Include tasteful, intelligent humorGEICO, Nationwide, etc.
Human stories, things that seem realor things that are actually real!Millennials on your fairgrounds
Add your videos where millennials areSnapchat, Instagram, YouTube
MAKE MILLENNIALS SPECIALTAKE ADVANTAGE OF PICS/VIDEO OR IT DIDNT HAPPEN!
VIP EXPERIENCE Backstage tours
Exclusive meet & greets
Pre-event sneak peeks
VIP SEATING/BOX SEATS
USE AS GIVEAWAYS/OFFER CHEAP
NOT ALL ABOUT THE $$$
POWER OF POSTINGREMEMBER THE
AND WHAT IS THERE NOT TO
(except for maybe selfie sticks)
DONT FORGET TO LEAVE YOUR CARD!
FREE ONLINE MARKETING TIPSWebsite www.saffire.com
THANK YOU! Cassie Roberts
18 HOURS A DAYMillennials spend about
consuming this media.