TAFE 2016 - Marketing to Millennials

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    12-Apr-2017

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  • MARKETING TO

    By: Cassie Roberts

    MILLENNIALS

  • ABOUT ME

  • Arkansas

  • WELL SEND THE SLIDES IF YOU LEAVE YOUR BUSINESS CARD!

  • BIG REVEAL

  • IM A MILLENIAL.

  • I TAKE SELFIES.

  • I HAVE A SELFIE STICK.

  • I CAN DO A LOT AT ONCE..

  • I SNAPCHAT.

  • LETS SEE MY GENERATION ON GOOGLE

    IMAGE SEARCH: MILLENNIAL

  • IN MY SHOESTo be a millennial is to hear constantly about how awful your generation is.

    And to feel the need to agree, kind of politely.

    Because you want that person to hire you.

  • MILLENNIAL MISUNDERSTANDINGS

  • ALL MILLENNIALS ARE LAZY

  • MILLENNIALS AT WORK Want to do something that is challenging Many millennials dont think their skills are utilized

    Want to work for a purpose/cause 6 in 10 millennials said a cause is the reason they choose their job

    Want to contribute to the greater good

  • UNINTERESTEDWithout these challenges, millennials often appear

  • MILLENNIALS ARE POOR

  • Millennials were promised that if they followed the American prescription for success, starting with a college degree, theyd be on a track to profitable careers and respected roles in American society.

    -www.medium.com

  • UNEMPLOYMENT RATE

    I graduated college I started grad school.

  • AVERAGE STUDENT LOAN DEBT

  • STUDENT LOAN INTEREST RATES

  • MILLENNIALS ARE KNOW IT ALLS

  • WHOS TO BLAME? Heavy researchersalways want to look something up and prove the truth

    Natural skepticslike to find it out ourselves, because we usually can in seconds (even on the go from our phone)

    Most educated generation formally and with current resources

  • MILLENNIALS?SO HOW DO YOU REACH

  • MILLENNIAL MARKETING AUTHENTIC

    MOBILE

    EXPERIENCE BASED

  • 1FOCUS ON

    AUTHENTICITY

  • OUTBOUND IS OUTINBOUND IS IN

  • OUTBOUND MARKETING IS OUT Each person absorbs around 2000 outbound marketing messages per

    day. Whats our response?

    Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite radio, NetFlix, Spotify, etc.

    Millennials are most likely to follow these trends

  • MILLENNIALS CUTTING THE CORD

    OCTOBER 2015

  • INBOUND MARKETING IS INMillennials are most loyal to businesses that improve their customers lives with informative content.

    How to information, especially with video

    Industry buff-thought & leadership expertise

    Often times through non-traditional media channels

  • MAC COSMETICS

  • TACO BELL Started millennial Word of the Day campaign, to speak

    millennials language

    IDEA: People ages 18 to 34 will perk up when hearing or reading words that could have come from the mouths of their peers, as these messages warrant comfort and trust.

  • ON FLEEK

  • ON FLEEKOn Fleek (fleeeek)-Being Fresh. On point. Cool. Savy.

  • SNAPCHAT QUIZ-Uses millennial fave Snapchat-Interactive-User-generated content

    TACO BELL

  • LIVE MAS

  • RODEO ROCKSTAR

  • RODEO ROCKSTAR User-generated content

    Inclusion of video

    Involve young people

  • 2FOCUS ON

    MOBILE

  • The Old Days

    The Late 90s

    Today

  • 85% of millennialsOWN A SMARTPHONE

  • AND RISING!

  • DESKTOP=MOBILE

  • GOOGLE LOVES MOBILE

  • HOW MILLENNIALS COMMUNICATE

  • LIKE INSTAGRAM PHOTO

    SNAPCHAT

    TEXT

    PHONE CALL

    EMAIL

  • INSTAGRAM ADSNew way to advertise to millennials

    Uses Facebook ad targeting-youre already starting!

    Huge reach to the millennial market

    Only way to add a link is through a paid ad

  • CONNECTING ACCOUNTS

  • CHOOSE YOUR OBJECTIVE

  • SELECT INSTAGRAM

  • TEXT MESSAGE MARKETING

  • 98%Text messages opened

    in the first 5 minutes

  • TEXT MESSAGE MARKETING Last minute announcements Parking

    Tickets still left!

    Coupons at vendor stands

    Great way to engage a younger audience

  • WHY TEXT WORKS

    OFFER MOBILE

    BOGO tickets, CLICK HERE! www.bit.ly/834

    County Fair

  • SNAPCHAT

  • FIND FRIENDS Publish your snap code on website and on other social so people can find you

  • IDEAS FOR SNAPCHAT Post snaps to my story so everyone following you sees

    Live for 24 hours

    Show people new event features

    Send out behind-the-scenes photos and videos

    People can post a Snap of themselves at your event and send to you for a deal Snapchat them back with a coupon

  • SNAPPING

    WHAT THE SENDER SEES

  • WHAT THE RECIPIENT

    SEES

    SNAPPING

  • USE VERTICAL VIDEO No more vertical video shaming!

    Big brands, like AT&T & NBC have noticed an 80% increase in ad completion when videos are vertical

    Snapchat users watch 3 Billion vertical videos daily

    YouTube recently updated its interface to allow for full-screen play of vertical videos

  • SPEAK MILLENNIAL WITH EMOJI!

  • EMOJI=PICTURE LETTER

  • ITS VERY PRESIDENTIAL

    The White House Will Be Using Emoji to Appeal to Millennials

  • EMOJI MARKETINGThey say a picture is worth a thousand words and emoji are just the next evolution of communicating!

    Big brands like Oreo & GE are already in!

    Emotion is more effective than text by a factor of 2 to 1

    Include in social media marketing

  • LOOK FOR AN EMOJI CONNECTION Use emojis that relate to your brand

    This was retweeted over 150k times!

  • ECOMMERCE ON THE GO

  • CHANGE OF PACEImagine shopping with a Sears Catalog and MAILING OFF for your items!!

    19971897 NOW

  • IN 2 HOURS.

    GET WHAT YOU WANT

  • IS THIS THE FUTURE?

  • BUY BUTTONS EVERYWHERE

  • MOBILE ECOMMERCE

  • COMPETITORSCompare with the right

  • MOBILE ECOMMERCE

  • MILLENNIALS WANT DISCOUNTS

  • EVERYBODY LOVES A DEAL

  • 3FOCUS ON

    EXPERIENCE

  • ___________EXPERIENCE

    THINGS

  • POWER OF POSTING For millennials, posting about a cool experience is often cooler than

    the cool experience itself!

    What will your event look like on social media?

  • AUSTIN CITY LIMITS

  • THE LINE

  • ON GOOGLE

  • ON SOCIAL

  • MY FRIENDS

  • VIDEOTO MILLENNIALS

    IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

  • PICS OR IT DIDNT HAPPEN

    VIDEO OR IT DIDNT HAPPEN

  • 300 HOURS A MINUTEUSERS ARE ADDING

    OF VIDEO CONTENT ON YOUTUBE

  • MOST IS MILLENNIAL

  • VIDEO MARKETING TO MILLENNIALS Include tasteful, intelligent humorGEICO, Nationwide, etc.

    Human stories, things that seem realor things that are actually real!Millennials on your fairgrounds

    Add your videos where millennials areSnapchat, Instagram, YouTube

  • MAKE MILLENNIALS SPECIALTAKE ADVANTAGE OF PICS/VIDEO OR IT DIDNT HAPPEN!

  • VIP EXPERIENCE Backstage tours

    Exclusive meet & greets

    Pre-event sneak peeks

    Private clubs/restrooms

  • VIP SEATING/BOX SEATS

  • USE AS GIVEAWAYS/OFFER CHEAP

    NOT ALL ABOUT THE $$$

  • POWER OF POSTINGREMEMBER THE

  • INFLUENCER EVENTS

  • WHY MILLENNIALS?

  • AND WHAT IS THERE NOT TO

    (except for maybe selfie sticks)

  • DONT FORGET TO LEAVE YOUR CARD!

  • FREE ONLINE MARKETING TIPSWebsite www.saffire.com

    Facebook www.facebook.com/TeamSaffire

    Twitter @TeamSaffire

    Instagram teamsaffire

    Pinterest teamsaffire

    YouTube saffirestudio

    Questions?

  • THANK YOU! Cassie Roberts

    cassie@saffire.com

    www.saffire.comwww.saffire.comwww.saffire.comwww.saffire.com

  • 18 HOURS A DAYMillennials spend about

    consuming this media.

  • 2 hours12:00pm-2:00pm

    3 hours1:00pm-4:00pm

    3 hours1:00pm-4:00pm

    5 hours12:00pm-5:00pm