TFEA 2016 - Marketing to Millennials

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  • MILLENNIALS By: Jessica Bybee-Dziedzic

    MARKETING TO

  • FIRST, LETS HAVE A LITTLE FUN!

    #TFEA2016

  • ABOUT ME

  • PRINT-AT-HOME TICKETS

  • ADVANCE TICKETS

  • SCANNING PRE-SOLD TICKETS

  • OR SELL AT THE GATE

  • WELL SEND THE SLIDES IF YOU LEAVE

    YOUR BUSINESS CARD!

  • BIG REVEAL

  • IM NOT QUITE A MILLENNIAL.

    Est. 1982~2004

  • I CAN DO A LOT AT ONCE

  • 18 HOURS A DAY Millennials spend about

    consuming this media.

  • 2 hours

    12:00pm-2:00pm

    3 hours

    1:00pm-4:00pm 3 hours

    1:00pm-4:00pm 5 hours

    12:00pm-5:00pm

  • I SNAPCHAT.

  • I TAKE SELFIES.

  • I DONT HAVE A SELFIE STICK.

  • LETS SEE THIS GENERATION ON GOOGLE

    IMAGE SEARCH: MILLENNIAL

  • IN THEIR SHOES To be a millennial is to constantly hear about how awful your generation is.

    And to feel the need to agree, kind of politely.

    Because you want that person to like you.

  • GUESS WHAT Im a Gen X-er and we were defined as the SLACKER GENERATION

  • THOUGHTS ABOUT MILLENNIALS

  • ALL MILLENNIALS ARE LAZY

  • MILLENNIALS AT WORK Want to do something that is challenging Many millennials dont think their skills are utilized

    Want to work for a purpose/cause 6 in 10 millennials said a cause is the reason they choose their job

    Want to contribute to the greater good

  • UNINTERESTED Without these challenges, millennials often appear

  • MILLENNIALS ARE POOR

  • Millennials were promised that if they followed the American

    prescription for success, starting with a college degree, theyd be on a

    track to profitable careers and respected roles in American society.

    -www.medium.com

  • UNEMPLOYMENT RATE

    They graduated college They started grad school.

  • AVERAGE STUDENT LOAN DEBT

  • STUDENT LOAN INTEREST RATES

  • MILLENNIALS ARE KNOW IT ALLS

  • TECH BOOM Heavy researcherswant to look something up and prove the truth

    Natural skepticslike to find it out ourselves, because we usually can

    in seconds (even on the go from our phone)

    Most educated generation formally and with current resources

  • MILLENNIAL MARKETING AUTHENTIC

    MOBILE

    EXPERIENCE BASED

  • 1 FOCUS ON

    AUTHENTICITY

  • OUTBOUND MARKETING IS OUT Each person absorbs around 2000 outbound marketing messages per

    day. Whats our response?

    Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite

    radio, NetFlix, Spotify, etc.

    Millennials are most likely to follow these trends

  • MILLENNIALS CUTTING THE CORD

    OCTOBER 2015

  • INBOUND MARKETING IS IN Millennials are most loyal to businesses that improve their customers

    lives with informative content.

    How to information, especially with video

    Industry buff-thought & leadership expertise

    Often times through non-traditional media channels

  • MAC COSMETICS

  • TACO BELL Started millennial Word of the Day campaign, to speak

    millennials language

    IDEA: People ages 18 to 34 will perk up when hearing or reading

    words that could have come from the mouths of their peers, as these

    messages warrant comfort and trust.

  • ON FLEEK

  • ON FLEEK On Fleek (fleeeek)

    -Being Fresh. On point. Cool. Savy.

  • SNAPCHAT QUIZ

    -Uses millennial fave Snapchat

    -Interactive

    -User-generated content

    TACO BELL

  • LIVE MAS

  • RODEO ROCKSTAR

  • RODEO ROCKSTAR User-generated content

    Inclusion of video

    Involve young people

  • 2 FOCUS ON

    MOBILE

  • The Old Days

    The Late 90s

    Today

  • 85% of millennials OWN A SMARTPHONE

  • MOBILE USAGE

  • DESKTOP=MOBILE

  • GOOGLE LOVES MOBILE

  • HOW MILLENNIALS COMMUNICATE

  • LIKE INSTAGRAM PHOTO

    SNAPCHAT

    TEXT

    PHONE CALL

    EMAIL

  • INSTAGRAM ADS New way to advertise to millennials

    Uses Facebook ad targeting-youre already starting!

    Huge reach to the millennial market

    Only way to add a link is through a paid ad

  • CONNECTING ACCOUNTS

  • CHOOSE YOUR OBJECTIVE

  • SELECT INSTAGRAM

  • WHAT TO POST Behind-the-scenes shots & videos

    Repost shots from fans

    Timely posts

    Funny posts

    Contests & giveaways

  • TEXT MESSAGE MARKETING

  • 98% Text messages opened

    in the first 5 minutes

  • TEXT MESSAGE MARKETING Last minute announcements Parking

    Tickets still left!

    Coupons at vendor stands

    Great way to engage a younger audience

  • WHY TEXT WORKS

    OFFER MOBILE

    BOGO tickets,

    CLICK HERE!

    www.bit.ly/834

    County Fair

  • SNAPCHAT

  • WHAT IS SNAPCHAT? Photo messages that automatically delete

    themselves after 24 hours

    Businesses create stories which are streams

    of photos and videos that play in a continuous

    stream for 24 hours

  • FIND FRIENDS Publish your snap code on website and on other social so people can

    find you

  • FIND FRIENDS Also post sample snaps on other social media

    so followers have a reason to follow you

    Get their attention Entice your Instagram & Twitter followers with

    something unique and creative

  • IDEAS FOR SNAPCHAT Post snaps to my story so everyone following you sees

    Live for 24 hours

    Show people new event features

    Send out behind-the-scenes photos and videos

    People can post a Snap of themselves at your event and send to you for a deal

    Snapchat them back with a coupon

  • TIPS FOR SNAPCHAT Dont make your snaps too long The second that someone is bored on Snapchat, your whole

    story is gone with a simple swipe.

    Keep your Snapchat followers engaged with fun and

    interesting snaps: Doodle on the image, add an emoji,

    have fun with it, and only post it for 4-6 seconds

  • TIPS FOR SNAPCHAT Dont post all your snaps at once Unlike other social networks, there is no best time

    to post.

    Post regularly to keep your content near the top of

    the story feed

    Incorporate humor and current lingo

  • USE VERTICAL VIDEO Big brands, like AT&T & NBC have noticed an 80% increase in ad

    completion when videos are vertical

    Snapchat users watch 10 Billion videos daily mostly vertical

    YouTube recently updated its interface to allow for full-screen play

    of vertical videos

  • SNAPCHAT GEOFILTER

  • SNAPCHAT GEOFILTER

  • SPEAK MILLENNIAL WITH EMOJIS!

  • EMOJI=PICTURE LETTER

  • OXFORD DICTIONARYS

    WORD OF THE YEAR FOR 2015

  • EMOJI MARKETING They say a picture is worth a thousand words and emoji are just the

    next evolution of communicating!

    Emotion is more effective than text by a factor of 2 to 1

    Include in social media marketing

    Big brands are already in!

  • LOOK FOR AN EMOJI CONNECTION Use emojis that relate to your brand

    This was retweeted over 150k times!

  • International,

    multi-cultural

    Symbols are a

    universal language

    Personal expression of feelings

  • BE CURRENT Stay in touch with hot trends

    Subscribe to online marketing newsletters

    Try to be an early adopter

  • WHO KNOWS WHAT IM GOING TO

    TALK ABOUT NEXT?

  • POKEMON GO

  • POKEMON GO Launched earlier this month

    Broke the record for the highest number of downloads during launch

    week on the App Store

    Last week you could add locations

    This week no longer available

    Expect sponsored locations to be coming soon

  • POKEMON GO Search to find out if you have a PokeStop near you

    Promote on social media

    Advertise with boosted posts

    Throw down a Lure

  • EXAMPLE Emoji Marketing

    Timely

    On Instagram

    Catchy Hashtag

    Millennial Lingo all the feels

  • ECOMMERCE ON THE GO

  • CHANGE OF PACE Remember shopping with a Sears Catalog and MAILING OFF for your items!!

    1997 1897 NOW

  • GET WHAT YOU WANT IN 2 HOURS.

  • IS THIS THE FUTURE?

  • BUY BUTTONS EVERYWHERE

  • MOBILE ECOMMERCE

  • MOBILE ECOMMERCE

  • MILLENNIALS WANT DISCOUNTS

  • EVERYBODY LOVES A DEAL

  • 3 FOCUS ON

    EXPERIENCE

  • POWER OF POSTING For millennials, posting about a cool experience is often cooler than

    the cool experience itself!

    What will your event look like on social media?

  • AUSTIN CITY LIMITS

  • THE LINE

  • ON GOOGLE

  • ON SOCIAL

  • MY FRIENDS

  • VIDEO TO MILLENNIALS

    IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

  • PICS OR IT DIDNT HAPPEN

    VIDEO OR IT DIDNT HAPPEN

  • 300 HOURS A MINUTE USERS ARE ADDING

    OF VIDEO CONTENT ON YOUTUBE

  • MOST IS MILLENNIAL

  • VIDEO MARKETING TO MILLENNIALS Include tasteful, intelligent humorGEICO, Nationwide, etc.

    Human stories, things that seem realor things that are

    actually real!Millennials on your fairgrounds

    Add your videos where millennials areSnapchat, Instagram,

    YouTube

  • FACEBOOK LIVE

  • TIPS FOR FACEBOOK LIVE 1. Promote your broadcast with a post

    2. Start with a warm smile and a few inviting welcome sentences

    3. End with a call to action

    4. Advertise/Boost your videos just like your other posts

  • MAKE MILLENNIALS SPECIAL TAKE ADVANTAGE OF PICS/VIDEO OR IT DIDNT HAPPEN!

  • VIP EXPERIENCE Backstage tours

    Exclusive meet & greets

    Pre-event sneak peeks

    Private clubs/restrooms

  • VIP SEATING/BOX SEATS

  • USE AS GIVEAWAYS/OFFER CHEAP

    NOT ALL ABOUT THE $$$

  • POWER OF POSTING REMEMBER THE

  • INFLUENCER EVENTS

  • WHY MILLENNIALS?

  • (except for maybe selfie sticks)

    AND WHAT IS THERE NOT TO

  • HOW MANY LIKES DO YOU HAVE?

  • THANK YOU! Jessica Bybee-Dziedzic

    jessica@saffire.com

    www.saffire.com