MILLENNIALS By: Jessica Bybee-Dziedzic
FIRST, LETS HAVE A LITTLE FUN!
SCANNING PRE-SOLD TICKETS
OR SELL AT THE GATE
WELL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
IM NOT QUITE A MILLENNIAL.
I CAN DO A LOT AT ONCE
18 HOURS A DAY Millennials spend about
consuming this media.
1:00pm-4:00pm 3 hours
1:00pm-4:00pm 5 hours
I TAKE SELFIES.
I DONT HAVE A SELFIE STICK.
LETS SEE THIS GENERATION ON GOOGLE
IMAGE SEARCH: MILLENNIAL
IN THEIR SHOES To be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.
GUESS WHAT Im a Gen X-er and we were defined as the SLACKER GENERATION
THOUGHTS ABOUT MILLENNIALS
ALL MILLENNIALS ARE LAZY
MILLENNIALS AT WORK Want to do something that is challenging Many millennials dont think their skills are utilized
Want to work for a purpose/cause 6 in 10 millennials said a cause is the reason they choose their job
Want to contribute to the greater good
UNINTERESTED Without these challenges, millennials often appear
MILLENNIALS ARE POOR
Millennials were promised that if they followed the American
prescription for success, starting with a college degree, theyd be on a
track to profitable careers and respected roles in American society.
They graduated college They started grad school.
AVERAGE STUDENT LOAN DEBT
STUDENT LOAN INTEREST RATES
MILLENNIALS ARE KNOW IT ALLS
TECH BOOM Heavy researcherswant to look something up and prove the truth
Natural skepticslike to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
Most educated generation formally and with current resources
MILLENNIAL MARKETING AUTHENTIC
1 FOCUS ON
OUTBOUND MARKETING IS OUT Each person absorbs around 2000 outbound marketing messages per
day. Whats our response?
Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
Millennials are most likely to follow these trends
MILLENNIALS CUTTING THE CORD
INBOUND MARKETING IS IN Millennials are most loyal to businesses that improve their customers
lives with informative content.
How to information, especially with video
Industry buff-thought & leadership expertise
Often times through non-traditional media channels
TACO BELL Started millennial Word of the Day campaign, to speak
IDEA: People ages 18 to 34 will perk up when hearing or reading
words that could have come from the mouths of their peers, as these
messages warrant comfort and trust.
ON FLEEK On Fleek (fleeeek)
-Being Fresh. On point. Cool. Savy.
-Uses millennial fave Snapchat
RODEO ROCKSTAR User-generated content
Inclusion of video
Involve young people
2 FOCUS ON
The Old Days
The Late 90s
85% of millennials OWN A SMARTPHONE
GOOGLE LOVES MOBILE
HOW MILLENNIALS COMMUNICATE
LIKE INSTAGRAM PHOTO
INSTAGRAM ADS New way to advertise to millennials
Uses Facebook ad targeting-youre already starting!
Huge reach to the millennial market
Only way to add a link is through a paid ad
CHOOSE YOUR OBJECTIVE
WHAT TO POST Behind-the-scenes shots & videos
Repost shots from fans
Contests & giveaways
TEXT MESSAGE MARKETING
98% Text messages opened
in the first 5 minutes
TEXT MESSAGE MARKETING Last minute announcements Parking
Tickets still left!
Coupons at vendor stands
Great way to engage a younger audience
WHY TEXT WORKS
WHAT IS SNAPCHAT? Photo messages that automatically delete
themselves after 24 hours
Businesses create stories which are streams
of photos and videos that play in a continuous
stream for 24 hours
FIND FRIENDS Publish your snap code on website and on other social so people can
FIND FRIENDS Also post sample snaps on other social media
so followers have a reason to follow you
Get their attention Entice your Instagram & Twitter followers with
something unique and creative
IDEAS FOR SNAPCHAT Post snaps to my story so everyone following you sees
Live for 24 hours
Show people new event features
Send out behind-the-scenes photos and videos
People can post a Snap of themselves at your event and send to you for a deal
Snapchat them back with a coupon
TIPS FOR SNAPCHAT Dont make your snaps too long The second that someone is bored on Snapchat, your whole
story is gone with a simple swipe.
Keep your Snapchat followers engaged with fun and
interesting snaps: Doodle on the image, add an emoji,
have fun with it, and only post it for 4-6 seconds
TIPS FOR SNAPCHAT Dont post all your snaps at once Unlike other social networks, there is no best time
Post regularly to keep your content near the top of
the story feed
Incorporate humor and current lingo
USE VERTICAL VIDEO Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
Snapchat users watch 10 Billion videos daily mostly vertical
YouTube recently updated its interface to allow for full-screen play
of vertical videos
SPEAK MILLENNIAL WITH EMOJIS!
WORD OF THE YEAR FOR 2015
EMOJI MARKETING They say a picture is worth a thousand words and emoji are just the
next evolution of communicating!
Emotion is more effective than text by a factor of 2 to 1
Include in social media marketing
Big brands are already in!
LOOK FOR AN EMOJI CONNECTION Use emojis that relate to your brand
This was retweeted over 150k times!
Symbols are a
Personal expression of feelings
BE CURRENT Stay in touch with hot trends
Subscribe to online marketing newsletters
Try to be an early adopter
WHO KNOWS WHAT IM GOING TO
TALK ABOUT NEXT?
POKEMON GO Launched earlier this month
Broke the record for the highest number of downloads during launch
week on the App Store
Last week you could add locations
This week no longer available
Expect sponsored locations to be coming soon
POKEMON GO Search to find out if you have a PokeStop near you
Promote on social media
Advertise with boosted posts
Throw down a Lure
EXAMPLE Emoji Marketing
Millennial Lingo all the feels
ECOMMERCE ON THE GO
CHANGE OF PACE Remember shopping with a Sears Catalog and MAILING OFF for your items!!
1997 1897 NOW
GET WHAT YOU WANT IN 2 HOURS.
IS THIS THE FUTURE?
BUY BUTTONS EVERYWHERE
MILLENNIALS WANT DISCOUNTS
EVERYBODY LOVES A DEAL
3 FOCUS ON
POWER OF POSTING For millennials, posting about a cool experience is often cooler than
the cool experience itself!
What will your event look like on social media?
AUSTIN CITY LIMITS
VIDEO TO MILLENNIALS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE
PICS OR IT DIDNT HAPPEN
VIDEO OR IT DIDNT HAPPEN
300 HOURS A MINUTE USERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE
MOST IS MILLENNIAL
VIDEO MARKETING TO MILLENNIALS Include tasteful, intelligent humorGEICO, Nationwide, etc.
Human stories, things that seem realor things that are
actually real!Millennials on your fairgrounds
Add your videos where millennials areSnapchat, Instagram,
TIPS FOR FACEBOOK LIVE 1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts
MAKE MILLENNIALS SPECIAL TAKE ADVANTAGE OF PICS/VIDEO OR IT DIDNT HAPPEN!
VIP EXPERIENCE Backstage tours
Exclusive meet & greets
Pre-event sneak peeks
VIP SEATING/BOX SEATS
USE AS GIVEAWAYS/OFFER CHEAP
NOT ALL ABOUT THE $$$
POWER OF POSTING REMEMBER THE
(except for maybe selfie sticks)
AND WHAT IS THERE NOT TO
HOW MANY LIKES DO YOU HAVE?
THANK YOU! Jessica Bybee-Dziedzic