The Top 15 Rules of Content Marketing for 2015

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    12-Jul-2015

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  • THE TOP 15

    RULES OF CONTENT MARKETING FOR 2015

  • Create engaging headlines.80% of readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest.

    NUMBER ONE

  • 66% of the most effective marketers have a documented content strategy.

    NUMBER TWO

    Streamline processes with online tools.

  • Create content formulas.

    Marketers with a documented strategy are more likely to consider themselves effective.

    NUMBER THREE

  • NUMBER FOUR

    Year-over-year growth in unique site traffic is 7.8x higher for business

    who use content marketing.

    Use evergreen content to create continuous value.

  • Create content from an ongoing editorial.

    73% of B2B organizations have a person dedicated to overseeing content marketing strategy

    NUMBER FIVE

  • More than 27,000,000 pieces of content are shared online everyday.

    NUMBER SIX

    Make sure your content is easy to share.

  • You need both quality and quantity.

    60% of marketers create at least one piece of content each week.

    NUMBER SEVEN

  • Creating original content was seen as the biggest

    challenge for 69% of content marketers.

    NUMBER EIGHT

    Use multiple resources to inspire your content.

  • Repurpose good content by using multiple formats.

    50% of consumer time online is spent engaging with custom content.

    NUMBER NINE

  • Mobile-optimized content marketing increased from 15% to 33% during 2014.

    NUMBER TEN

    Keep content bite-sized for easy reading.

  • Use marketing data to inform your decisions.By 2015, spending on marketing analytics is expected to increase by more than 60%.

    NUMBER ELEVEN

  • 82% of prospects say content targeted to their

    interests is more valuable.

    NUMBER TWELVE

    Use hyper-segmentation to target your audience.

  • Increase focus on mobile.Marketers are forecasted to spend $8.2 billion

    on mobile marketing by 2016.

    NUMBER THIRTEEN

  • 57% of B2B marketers use content curation as part of their content marketing strategies.

    NUMBER FOURTEEN

    Tap into the power of curated content.

  • Put your audiences interests first.

    90% of consumers find custom content useful, 78% believe the organizations behind the content are

    interested in building good relationships.

    NUMBER FIFTEEN

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