THE TOP 15
RULES OF CONTENT MARKETING FOR 2015
Create engaging headlines.80% of readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest.
66% of the most effective marketers have a documented content strategy.
Streamline processes with online tools.
Create content formulas.
Marketers with a documented strategy are more likely to consider themselves effective.
Year-over-year growth in unique site traffic is 7.8x higher for business
who use content marketing.
Use evergreen content to create continuous value.
Create content from an ongoing editorial.
73% of B2B organizations have a person dedicated to overseeing content marketing strategy
More than 27,000,000 pieces of content are shared online everyday.
Make sure your content is easy to share.
You need both quality and quantity.
60% of marketers create at least one piece of content each week.
Creating original content was seen as the biggest
challenge for 69% of content marketers.
Use multiple resources to inspire your content.
Repurpose good content by using multiple formats.
50% of consumer time online is spent engaging with custom content.
Mobile-optimized content marketing increased from 15% to 33% during 2014.
Keep content bite-sized for easy reading.
Use marketing data to inform your decisions.By 2015, spending on marketing analytics is expected to increase by more than 60%.
82% of prospects say content targeted to their
interests is more valuable.
Use hyper-segmentation to target your audience.
Increase focus on mobile.Marketers are forecasted to spend $8.2 billion
on mobile marketing by 2016.
57% of B2B marketers use content curation as part of their content marketing strategies.
Tap into the power of curated content.
Put your audiences interests first.
90% of consumers find custom content useful, 78% believe the organizations behind the content are
interested in building good relationships.
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