By: Cassie Roberts
SCANNING PRE-SOLD TICKETS
AND SELL AT THE GATE
WELL SEND THE SLIDES!
IM A MILLENIAL.
WHO IS WITH ME?
I TAKE SELFIES.
I HAVE A SELFIE STICK.
I CAN DO A LOT AT ONCE..
18 HOURS A DAYMillennials including myself spend about
LETS SEE MY GENERATION ON GOOGLE
IMAGE SEARCH: MILLENNIAL
IN MY SHOESTo be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.
THOUGHTS ABOUT MILLENNIALS
ALL MILLENNIALS ARE LAZY
MILLENNIALS AT WORK Want to do something that is challenging Many millennials dont think their skills are utilized
Want to work for a purpose/cause 6 in 10 millennials said a cause is the reason they choose their job
Want to contribute to the greater good
UNINTERESTEDWithout these challenges, millennials often appear
MILLENNIALS ARE POOR
I graduated college I started grad school.
AVERAGE STUDENT LOAN DEBT
STUDENT LOAN INTEREST RATES
MILLENNIALS ARE KNOW IT ALLS
TECH BOOM Heavy researcherswant to look something up and prove the truth
Natural skepticslike to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
Most educated generation formally and with current resources
MILLENNIALS?SO HOW DO YOU REACH
MILLENNIAL MARKETING AUTHENTIC
OUTBOUND MARKETING IS OUT Each person absorbs around 2000 outbound marketing messages per
day. Whats our response?
Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
Millennials are most likely to follow these trends
MILLENNIALS CUTTING THE CORD
I HAVE CABLE FOR ONE REASON
Apple TV + Sling=No Cable!
INBOUND MARKETING IS INMillennials are most loyal to businesses that improve their customers
lives with informative content.
How to information, especially with live video
Industry buff-thought & leadership expertise
Brand Ambassadors/User Generated Content
TACO BELL Started millennial Word of the Day campaign, to speak
IDEA: People ages 18 to 34 will perk up when hearing or reading
words that could have come from the mouths of their peers, as these
messages warrant comfort and trust.
BRAND AMBASSADORS Includes an element of testimonial & review
Can be a great way to get video of someone enjoying your brand!
EXAMPLE AMBASSADOR PROGRAM1. Goal! Moms of the Fair
2. Begin 6 weeks prior to event
3. Must Post something each week (example)
EXAMPLE AMBASSADOR PROGRAMHave you purchased your mega pass for the Super Fun
Fair? $35 for 5 days of unlimited rides! My kids cant
wait to see what the carnival has in store this year! I
got my tickets on their website!
EXAMPLE AMBASSADOR PROGRAM
The fair starts on Wednesday! We plan to go at 3
pm. I heard they have a couple of new acts!!
Whos all going?
SPONSORED AMBASSADOR EVENTS Host an event before or during
your main event
Invite local ambassadors-
local celebrities or even fans
who have a lot of followers
Create a VIP atmosphere that
attendees will want to share
NEGOTIATE NUMBER OF POSTS Include the number of social posts in which
the ambassador will mention you
Give away tickets, food vouchers or
whatever you can in exchange
USER GENERATED CONTENT
92% of consumers trust online content
from friends and family above all
other forms of brand messaging
50% of consumers find UGC more
memorable than brand produced
BEN & JERRYS
RODEO ROCKSTAR User-generated content
Inclusion of video
Involve young people
85% of millennialsOWN A SMARTPHONE
GOOGLE LOVES MOBILE
Instagram vs. Snapchat
INSTAGRAM EDGES OUT # OF USERS
SNAPCHAT BEST FOR STORIES
USES FOR BOTH STORIES FEATURES?
SNAPCHAT GETS MORE MOBILE
BETTER FOR ADS?
INSTAGRAM ADS Launched in September 2015
Uses Facebook ad targeting!
Huge reach, especially to the millennial market
Only way to add a link is through a paid ad
Quick Adoption $1.85 billion in Ad Revenue from Instagram in 2016 on track
to be $6.8 billion by 2018
75% of Instagrammers take action after being
inspired by a post
CHOOSE YOUR OBJECTIVE
WHAT TO POST Behind-the-scenes shots & videos
Repost shots from fans
Contests & giveaways
INSTAGRAM BUSINESS ACCOUNT
THE PLUSES & MINUSES PLUS - Insights on your Followers
PLUS Insights on your Posts
PLUS You can create ads from within the Instagram App!
MINUS Just like Facebook, they may start limiting your presence in your
followers feed without paid advertising
Straightforward way to do an
Instagram Ad, without having to go to
Not as many targeting options as using
Facebooks Ad manager, but still can
define & save custom audiences based
on Instagram insights
SNAPCHAT ADSAds on Snapchat are EXPENSIVE! (At least right now)
A one-day discovery pane ad is $50,000
Sponsored lenses can be as much as $750,000!
Snap to Unlock Codes- believed to have the 2nd
lowest point of entry, exact cost unknown/probably
varies in the low $1000s
Cassies Wedding Filter
GET THE WORD OUT Post about Snapchat on other social media sites
Encourage Fans to use your Snapchat filter and share their Snaps with you-
contesting is coming!
Repost your Fan snaps on your Story
IDEAS FOR SNAPCHAT Post snaps to my story so everyone following you sees
Live for 24 hours
Show people new event features
Send out behind-the-scenes photos and videos
People can post a Snap of themselves at your event and send to you for a deal
Snapchat them back with a coupon
TIPS FOR SNAPCHAT Dont post all your snaps at once Unlike other social networks, there is no best time
Post regularly to keep your content near the top of
the story feed
Incorporate humor and current lingo
USE VERTICAL VIDEO Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
Snapchat users watch 10 Billion videos daily mostly vertical
YouTube recently updated its interface to allow for full-screen play
of vertical videos
SPEAK MILLENNIAL WITH EMOJIS!
EMOJI MARKETINGThey say a picture is worth a thousand words and emoji are just the
next evolution of communicating!
Emotion is more effective than text by a factor of 2 to 1
Include in social media marketing
Big brands are already in!
LOOK FOR AN EMOJI CONNECTION Use emojis that relate to your brand
This was retweeted over 150k times!
Symbols are a
Personal expression of feelings
FAIR EXAMPLE Emoji Marketing
Millennial Lingo all the feels
ECOMMERCE ON THE GO
IN 2 HOURS.
GET WHAT YOU WANT
MILLENNIALS WANT DISCOUNTS
EVERYBODY LOVES A DEAL
POWER OF POSTING For millennials, posting about a cool experience is often cooler than
the cool experience itself!
What will your event look like on social media?
AUSTIN CITY LIMITS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE
PICS OR IT DIDNT HAPPEN
VIDEO OR IT DIDNT HAPPEN
300 HOURS A MINUTEUSERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE
WHY GO LIVE? Video posts have 135% greater organic reach than photo posts-8 billion live
Thats a 50% increase in 2016 compared to 2015
People spend 3x longer watching Live video compared to non live video
Builds trust & Increases authenticity-feels real & unedited
Facebook is giving priority to videos!
TIPS FOR FACEBOOK LIVE1. Promote that youre going to broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts
MAKE MILLENNIALS SPECIALTAKE ADVANTAGE OF PICS/VIDEO OR IT DIDNT HAPPEN!
VIP EXPERIENCE Backstage tours
Exclusive meet & greets
Pre-event sneak peeks
VIP SEATING/BOX SEATS
USE AS GIVEAWAYS/OFFER CHEAP
NOT ALL ABOUT THE $$$
POWER OF POSTINGREMEMBER THE
AND WHAT IS THERE NOT TO
FREE ONLINE MARKETING TIPSWebsite www.saffire.com
Cassie Roberts Dispenza