Why email rules content marketing

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    07-Jan-2017

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  • why email rules content marketing

    download the slides: bit.ly/emrktng-brightonseo

    @stevelinney #brightonSEO

  • eMRKTNG.co.uk @stevelinney

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • emrktng.co.uk/blog/ email-rules-content-marketing

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • is email still a player?

    how can it benefit my search rankings?

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • @stevelinney #brightonSEO

    YES, email is still a player

    95% of all adults in the world have an email address and most check it

    at least once a day

    download the slides: bit.ly/emrktng-brightonseo

  • @stevelinney #brightonSEO

    stand out from the crowd

    targeting your message to the correct audience sending your email at the right time of day

    writing compelling subject lines slick email design

    high converting landing pages killer content

    download the slides: bit.ly/emrktng-brightonseo

  • @stevelinney #brightonSEO

    seo benefits

    download the slides: bit.ly/emrktng-brightonseo

    boost visitors relevant content

    time on site internal links external links

    increase social sharing new revenue

  • relevant emails drive 18 times more revenue than broadcast

    emails - jupiter research

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • if you go straight for a sales offer, youll lose the trust of your audience

    without trust, youre bust

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • email takes your content to a large audience and in a short space of time

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • email ROI rocks

    for every 1 spent, email marketing generates 29 in

    revenue campaign monitor

    @stevelinney #brightonSEO

    DUB

    PIST

    OLS

    | G

    LADE

    , GLA

    STO

    NBUR

    Y 20

    16

    download the slides: bit.ly/emrktng-brightonseo

  • B2C marketers who leverage email automation have seen

    conversion rates of 50% eMarketer

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • youre talking to an audience that loves you

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • if they love your content, theyll love your brand

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • subscribers are worth their weight in gold

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • what if you dont have a large database?

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • third party emails partner with someone who

    matches your target audience

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • email automation all the way through the

    marketing and sales funnels

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • glastazia

    @stevelinney #brightonSEO

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    YRAM

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    , GLA

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    Y 20

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    download the slides: bit.ly/emrktng-brightonseo

  • @stevelinney #brightonSEO

    WIL

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    GLA

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    download the slides: bit.ly/emrktng-brightonseo

  • shareable content

    email subscribers are three times more likely to share your

    content via social media quicksprout

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • glastazia

    1. subsciber 2.ticket purchased

    @stevelinney #brightonSEO

    MUS

    E | P

    YRAM

    ID S

    TAGE

    , GLA

    STO

    NBUR

    Y 20

    16

    download the slides: bit.ly/emrktng-brightonseo

  • glastazia

    subscriber sign up

    1 regular updates / sharable content

    1. FOMO

    2. new artists 3. weve got the best djs

    and the best toilets

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • glastazia

    subscriber sign up

    2 non spammy offers

    1. FOMO with deadlines 2. ticket packages

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • shareable content

    72% of people prefer to receive promotional content through email, compared to 17% who prefer social

    marketingsherpa

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • glastazia ticket purchased

    1. thank you from headline act /

    promoter 2. how to get there

    3. enjoy glastazia safely

    4. festival map 5. general updates

    6. what to do at glastazia

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • when to send - day one

    thank you and purchase details / receipt

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • when to send - day four

    what you and your friends will love

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • when to send - day seven

    headliner message

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • when to send - day 10

    what youll enjoy at late night glastazia

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • when to send - day 14

    10 things you dont want to miss

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • when to send then once a month

    three months to go - every two weeks six weeks - every week

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

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    100 day schedule - tailored to glastazia

  • benefits to glastazia

    less refunds an excited audience increased exposure

    more ticket sales

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • to sum up

    its all about how you engage with your subscribers

    provide quality content to

    your customer that is of real use or interest

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo

  • say hello eMRKTNG.co.uk

    @stevelinney

    @stevelinney #brightonSEO

    download the slides: bit.ly/emrktng-brightonseo