How To Use YouTube YouTube is a great marketing tool and can help build brand awareness in record time. In this short guide we look at ways to utilise this fantastic resource to enhance your Video Marketing and Digital Marketing efforts.
YouTube is the perfect channel for this, as long as you get it right. The use of sound and images can create a much richer user experience than text on a page, and is the ideal place to position your brand and its voice.
Building a strong brand involves targeting the right audience with the right voice, to create a sustainable and lasting relationship. Your brand profile should enable anyone anywhere to quickly understand who you are, what you do, and who you are targeting.
Your brand personality is the identity you use to engage your target audience and the feel you give your company. For example, the brand profile used by a pensions company is likely to be very different to that used by a surf shop.
Good Example of Brand Marketing on YouTube
StrategyBefore you do anything else, formulate your strategy. That whole fail to plan, plan to fail thing applies here in truckloads.Think about:How many videos you wish to share each monthHow long each will take to film and editHow much they will cost to produceWho will be in your videosWho will shoot and edit themWho you are trying to reachWhat message you wish to sendHow you will measure your success
Users of YouTube Thehistory of YouTube began on February 14, 2005.The website averaged nearly 20 million visitors per month,where around 44% were female, 56% male, and the 12- to 17-year-old age group was dominant.On December 21, 2012, Gangnam Style became the first YouTube video to surpass one billion views.On March 21, 2013, the number of unique users visiting YouTube every month reached 1 billionOn a YouTube video page, ads can appear in two different forms (videos or standard banners) in three different places. Video ads (similar to TV commercials) will appear as pre-roll before the video starts playing
How do user benefit out of the Tool?Capturing AttentionNothing beats a creative YouTube video to captivate an audience. The exposure that any company can get on this site is extraordinary. Over an estimated2 billion video viewsare registered each daily on the site. Each minute, an estimated35 plus hoursof YouTube videos are uploaded.
High Traffic VolumesThe estimated over60 million unique visitorseach month accessing YouTube provides the best opportunity for your business message to reach millions of people that all have the potential of becoming prospective customers. Not only does YouTube provide a cost-effective dissemination strategy, but its reach is far more comprehensive than regular television and cable stations.
Search Engine RankingsSearch engine, Google owns YouTube and with good reason. Google acquired the social media giant as part of its overwhelming influential search and social media online presence. Used together, it is one of the most expansive and powerful of all the social media marketing strategies. This is because YouTube videos are ranked high on Googles search pages routinely.
Viral MarketingYouTube Videos provide access to other social media advantages such as easily embedding them on other websites and webpages, as viewers share favourite videos with friends, co-workers and family. The people that received passed on YouTube videos in turn share with others, creating a massive viral effect.
Multiple Video Marketing ChannelsCreating and posting a YouTube video is a powerful asset to any online marketing strategy. The mass appeal of this social medium alone makes it the perfect ground for staging a product or service. Any business could receive a boost this way to get it off the ground and rapidly enhance a website presence. This benefit of using YouTube in video marketing efforts is undeniably successful in this regard alone.
Monetization StrategyVideo continues to become an important part of a well-rounded online strategy. As advertiser demand skyrockets and the means of consuming online content continues to evolve, more and more sites are starting to regularly produce video. While video monetization is still a relatively novel concept, the amount being spent is growing rapidly and there are a number of success stories already.To put the video advertising industry in perspective, here are a few stats:Estimated gross ad revenue for YouTube in 2013 was $5.6 billion, with about $2 billion in net profit.
1. 86% of brands plan to increase video ad spends in 2014.2. YouTube had almost 158 million unique viewers in January 2014.3. Americans viewed almost 27 billion video ads in January 2014, with time spent watching video ads equal to about 10 billion minutes.
(By the way, Monetize Pros recently launched a YouTube channel where they will be publishing video tutorials)
Monetizing YouTube videos is actually very straightforward, primarily because the options for doing so are very limited (for now at least). YouTube content creators really have no choice but to monetize through the YouTube Partner Program, which is essentially Google AdSense for video content.For now, YouTube content creators channels dont have the option to sell their own video ads on their videos. As well discuss more below, there is really only one decision to make: whether or not you want to allow specific types of ads to appear in your videos. From there, the strategy for increasing revenue becomes pretty simple: get more views of your videos.The YouTube dashboard features an Analytics section that will summarize your earnings. Again, monetized YouTube accounts must be associated with an AdSense account in order to receive payment. All earnings are remitted through Google AdSense.
From there, youll have to agree to some terms of service and then will be given the option to select which type of ad formats will appear within your videos:
Maximizing EarningsThere are really only two factors that impact earnings from YouTube videos: the number of views your videos get and the cost per click associated with the ads shown.Unfortunately, YouTube monetization is unique in that there are very few choices publishers can make and no real room for optimization. This differs quite a bit from AdSense (or other ad networks) where publishers can customize every aspect of the ad experience by choosing ad sizes, styles, and positioning within a page.
With YouTube, there are no real opportunities to monetize more efficiently. Users can opt to allow TrueView in-stream ads, but beyond that the monetization aspect is largely out of your hands.In theory, you can figure out which niches offer the most attractive payouts using the AdWords tools CPC estimate as a proxy for earnings potential. For example, we see that the search term New York hotels:Bottom LineFor the time being, YouTube monetization is a very simple equation. Making enough money to support yourself from YouTube videos, quite simply, requires a huge number of video views. The first few dollars of revenue generally come quite easily; set up is minimal, and there are only a few steps required to get up and running. But cashing a big paycheck from YouTube requires considerable time, effort, talent, and a bit of luck.More reasons why YouTube ads workOnly pay when people watchWith video ads you pay only when someone chooses to watch your ad, so you don't waste money advertising to people who aren't interested in your business.
Reach your ideal customerZero in on the right people based on who they are, where they're located, and what they're interested infor example, men aged 18-34 in Boston or women who enjoy travel.Show up across devicesYour customers are on the go. Whether they're on a smartphone, tablet or computer your video ads can reach them. 25% of all YouTube views happen from a mobile device.
See what's workingYouTube's free Analytics tool helps you understand who's watching your ads and how they're interacting with them.Build a following
Your ads can drive video shares, new channel subscriptions and create opportunities to communicate with your customers.
Success StoriesZagg sees 65-75% increase in conversions with targeted video ads.Revzilla triples their YouTube subscriber base in just a few months.ShoppersChoice gets 5,000+ video views per day with Trueview ads.ModCloth helps drive 4,000 subscribers and 1M views using video ads.Richard Petty Driving Experience increases fan engagement 700%.Rokenbok generates 50% of its customers from YouTube.Inherent Risks of Running a Marketing Campaign in YouTubeRisksA Security BreachOffending Your AudienceSticky-Fingered CompetitionLegal ImplicationsA Public Relations Crisis
SubwayIt was a great year for female empowerment. Unless you were Subway, in which case you told women to eat right so they'd besexier in their sexy Halloween costumes.The ad was pulled from YouTube.
Life Alert's old "I've fallen and I can't get up!" ads were cheesy. This one wasbloodcurdlingly weirdshowing an old lady screaming in a heap at the bottom of a flight of stairs. It mostly prompted a lot of screaming by visitors to the brand's YouTube page.Thank You: Presented By :Kanithra Krishnan & Sophia Varsha