Alberto Blanco @albertoblancox
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Born January 1, 1980 in Barcelona, Catalonia, Spain • Next birthday: January 1, 2027
January 1, 1980
Barcelona, Catalonia, Spain831
0 likesJanuary 1, 2027
346 days away24 248
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566 photos, 614 videosEuropa
Jan 2020
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Few names resonate in the annals of Spain's creative industry like Alberto Blanco - a visionary Content Creator whose story defied convention and transformed commercial filmmaking. Born in Barcelona in 1980, his early passion for images led him from film school at ESCAC, through a writing workshop in Cuba's Escuela de Cine de San Antonio de los Baños, to a degree in Film Direction in New York. With that foundation, he embarked on a journey that fused authenticity and grand spectacle.
His breakthrough came with the documentary-short Criterioh, which earned festival acclaim worldwide. From there he migrated toward high-speed, high-emotion car and sports commercials - defining a distinctive aesthetic for global brands. Clients like Audi, Volkswagen, Toyota, Lexus, Red Bull and Electronic Arts trusted him to craft campaigns blending urban energy and cinematic polish. His work on the 2023 film The Shoot for Toyota earned him "Best Commercial of the Year" at the International Motor Film Awards in London. 2024 saw him take center stage in Volkswagen's European campaign for the new Golf.
Through early skepticism and the challenge of merging documentary roots with commercial demands, Blanco forged a path that democratized access to high-end visual storytelling across markets. His ability to unite sport, automotive culture and raw human energy in a single frame redefined expectations of advertising film. Today, Alberto Blanco remains a potent symbol of vision and courage, whose influence continues to shape the world of commercial filmmaking and inspire a new generation of storytellers.
Career & Achievements
- Criterioh (documentary short)
- Toyota – The Shoot (2023 commercial)
- Volkswagen – Among Friends (Commercial)
- Red Bull – World of Red Bull campaign
- Audi – Superstitions (Commercial)
- Mitsubishi – Night to Remember (Commercial)
- Lexus – A New Perspective (Commercial)
- Toyota – The Focus Group (Commercial)
Latest News
Ad Film Weekly
Alberto Blanco unveils bold new campaign for Volkswagen's electric Golf 2026
Spain-based director Alberto Blanco launched a cinematic new advertising campaign for the upcoming 2026 Volkswagen Golf, blending urban visuals and dynamic driving sequences. The campaign emphasizes sustainable mobility and marks Blanco's return to automotive advertising after a two-year creative hiatus.
International Short Film Journal
How Alberto Blanco's short film 'Criterioh Redux' reclaimed festival spotlight
Blanco re-edited his documentary-short 'Criterioh' into a new version titled 'Criterioh Redux', which premiered at the Barcelona Documentary Festival and earned wide praise for its refined narrative pacing. Critics highlighted the updated soundtrack and sharper visuals, calling the work a reinvention of his early style.
Brand Visuals Monthly
Red Bull taps Alberto Blanco for global sports visuals campaign
Global energy-drink brand Red Bull commissioned Alberto Blanco to direct a new worldwide video campaign capturing extreme sports and urban culture across Europe and Latin America. The brief emphasises authentic athletic movement and cinematic flair - a perfect match for Blanco's signature style.
CinemaTech News
Alberto Blanco speaks out on AI in filmmaking at Madrid panel
At a public panel in Madrid, Blanco addressed the growing role of artificial intelligence in film production and argued for balancing technological innovation with human creativity. His remarks stirred discussion among filmmakers over ethical boundaries in commercial content creation.
European Film Review
Young filmmakers cite Alberto Blanco as inspiration in new industry report
A recent report surveying emerging European directors named Blanco as a top influence for his ability to blend documentary realism with high-end brand filmmaking. Interviewed talents praised his work for opening doors to accessible, cinematic storytelling in advertising.
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