Erica Diggs @diggsandco
Diamond jeweler and Military Veteran…wanna be one of my warriors? Come and join my Army.
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180 photos, 104 videosWith you
Nov 2020
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Born in the bustling streets of New York City, Erica Diggs transformed early challenges into stepping stones toward unimaginable greatness. From humble beginnings, she discovered a passion for gemstones and design. Over time, she honed her craft to become a master jeweler and founder of Diggs & Co., a bespoke jewelry atelier whose custom pieces caught the eyes of stars in the music industry - clients included major names such as Chris Brown, Tyrese, and Snoop Dogg.
As the digital era unfolded, Erica embraced content creation: through social media and online platforms she shared not only her finished creations, but also behind-the-scenes glimpses into gemstone selection, design sketches, and the laborious bench-jeweler process. Consequently, she built a following drawn both to her craftsmanship and to her candid storytelling about balancing artistry, business, and single parenthood.
Despite early obstacles - working long hours in a demanding craft, raising a child as a single mother, and shouldering the dual challenges of entrepreneurship and artistry - she persisted. Over time, her name became synonymous with quality, trust, and authenticity in a world where mass-produced bling dominated. Moreover, by combining her jewelry work with content creation, she bridged two worlds: the tactile, traditional artistry of jewelry-making and the modern digital culture of storytelling and influence.
Through Diggs & Co. and her online presence, Erica Diggs carved out a unique niche. Her journey stands as a testament to turning passion into profession, and tradition into contemporary relevance. Decades later, Erica Diggs's indelible impact endures - inspiring new generations across the United States and beyond, leaving us with the power of creativity, resilience, and authenticity.
Career & Achievements
- Founding Diggs & Co., bespoke jewelry atelier
- Custom jewelry for Chris Brown (circa 2010s)
- Custom jewelry for Tyrese (circa 2010s)
- Custom jewelry for Snoop Dogg (circa 2010s)
- Instagram & social media content series documenting jewelry-making process
Latest News
Erica Diggs shares new behind-the-scenes jeweler video on Instagram
On 2025-11-14 Erica Diggs posted a reel giving followers an intimate look at her jewelry design process. The video underscores her ongoing commitment to transparency, craftsmanship, and creative storytelling via social media. This continues to build her brand and engage her growing audience in her work at Diggs & Co.
Ebony.com
Erica Diggs profile revisited in Ebony feature 'Bling Queen'
Longtime coverage of Erica Diggs by Ebony highlights her rise as a celebrity jeweler behind custom pieces for stars like Chris Brown, Tyrese, and Snoop Dogg. The feature affirms her status in the jewelry world and the entertainment industry - reaffirming her origin story and heritage as a GIA-certified gemologist.
IMDb
New TV series announced following jeweler Erica Diggs' atelier
A TV series titled Diggs & Co. reportedly tracks Erica Diggs, a jeweler and gemologist from New York's Diamond District, as she designs high-end jewelry for celebrity clients. The series aims to showcase her creative process and business life to a broader audience.
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