Agile by example 2015: Lean UX workshop - Cross-functional product design

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LEAN UXCross-functional product designFrederik Vannieuwenhuyse @vfrederik https://technology1unplugged.wordpress.com/https://technology1unplugged.wordpress.com/Lean UX book: http://www.leanuxbook.comLEAN UXApplying Lean Principles to Improve User Experience Book by Jeff Gothelf and Josh Seiden Go to http://www.leanuxbook.com and buy the book! Materials about Lean UX in this slide-deck are attributed to the authors of this book.http://www.leanuxbook.comhttp://www.leanuxbook.comThe Lean SeriesLean UX book: http://www.leanuxbook.comDocuments dont solve customers problems.(and working software)Good products do.http://www.leanuxbook.comDont design (dont build) stuff people dont use Lean UX book: http://www.leanuxbook.comhttp://www.lwk.dk/MugMouse/Mugmluse_content.htmlhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comhttp://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.pnghttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comhttp://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-tooLEAN UXhttps://www.youtube.com/watch?v=szr0ezLyQHYhttp://www.leanuxbook.comhttps://www.youtube.com/watch?v=szr0ezLyQHY@vfrederikLean UX book: http://www.leanuxbook.com a mindset a process change for UI, UX, VD a way of thinking about managing softwareLEAN UXhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com apply lean principles to improve User eXperience how to best meet customer and business needs expose product risk early progress more quickly, more efficiently build valuable products and serviceLEAN UX goalshttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com Given: a problem statement Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis 5. Create an experimentLEAN UX workshophttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comLEAN UX workshopSelect a problem statement!http://www.leanuxbook.com@vfrederikLean UX book: http://www.leanuxbook.comLEAN UX cross-functional teams having shared understanding validated hypotheses solve the right problem externalise / visualise ideas early and often small tests and measure outcome continuous learning, continuous end-user feedbackprincipleshttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com [Our service/product] was designed to achieve [goals]. We have observed that the service/product isnt meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]?Thinking by Yamini Ahluwalia from the Noun ProjectTHINK: problem statementhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comTHINK: problem statementExample Our hotel website / mobile app was designed to rent hotel rooms to travellers. We offer the lowest room price possible. We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months. How might we improve our website / mobile app so that 10% more visitors are converted to booking a hotel room?http://www.leanuxbook.comLean UX book: http://www.leanuxbook.com Business assumptions Our main value proposition: cheap hotel room prices Our customer will find us online via search engines or advertisements User assumptions Everyone books hotel rooms online The hotel website targets people going on holidays The hotel website should be simple to use The most important feature is the 1 click bookingTHINK: assumptionsExamplehttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comLEAN UX workshopStudy your problem statement & List assumptionshttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comTHINK: outcomeExample Who is the user? Leisure travellers Business travellers Desired outcome 10% more leisure visitors are converted to booking a hotel room 5% more business visitors are converted to booking a hotel roomhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comTHINK: proto-personashttp://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpeghttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com Given: a problem statement Workshop goal: 1. Who is the user?2. State the desired outcome(s)3. Define a feature 4. Write hypothesis 5. Create an experimentLEAN UX workshophttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comTHINK: hypothesesWe believe that [FEATURE]for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK]. http://www.leanuxbook.comLean UX book: http://www.leanuxbook.comTHINK: hypothesesWe believe that adding hotel room images on the booking pagefor Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours.Examplehttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comTHINK: hypothesesWe believe that increasing the number and the size of the hotel images on the booking pagefor Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours.Example FeaturePersonas OutcomeMeasurementhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com Given: a problem statement Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature4. Write hypothesis 5. Create an experimentLEAN UX workshophttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com Given: a problem statement Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis5. Create an experimentLEAN UX workshophttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comTHINK: hypothesesWe believe that [FEATURE]for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK]. http://www.leanuxbook.comLean UX book: http://www.leanuxbook.comMAKE: collaborative designpalette by Nathan Driskell from the Noun Project whole team collaborative sketching democratic design sketch solution of a hypothesis design studio / design charrettehttp://1.bp.blogspot.com/-x5B2mm553d4/TrB_TPnWHQI/AAAAAAAAQaA/g1hrWdUu0Ik/s1600/Screen+Shot+2011-11-01+at+4.22.00+PM.pnghttp://www.leanuxbook.comhttp://1.bp.blogspot.com/-x5B2mm553d4/TrB_TPnWHQI/AAAAAAAAQaA/g1hrWdUu0Ik/s1600/Screen+Shot+2011-11-01+at+4.22.00+PM.pngMAKE: collaborative sketchingLean UX book: http://www.leanuxbook.comMAKE: MVP An MVP is not a minimal product, it is a strategy and process directed toward making and selling a product to customers. It is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning. One seeks to minimise the total time spent on an iteration. The process is iterated until a desirable product/market fit is obtained, or until the product is deemed to be non-viable.https://en.wikipedia.org/wiki/Minimum_viable_product Hammer by Nathan Driskell from the Noun Projecthttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comMAKE: experiments prototypes Lo-Fi Hi-Fi non-prototypes landing page fake door concierge (Wizard of Oz)http://www.leanuxbook.comLean UX book: http://www.leanuxbook.com Given: a problem statement Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis 5. Create an experimentLEAN UX workshophttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comMAKE: experimentsPaper prototyping example: https://youtu.be/DZIVzkQZ_PQhttp://www.leanuxbook.comhttps://youtu.be/DZIVzkQZ_PQLean UX book: http://www.leanuxbook.com continuous discovery test everything policy weekly user tests interviews (in pairs), show and tell whole team discover latent needs (underlying pain-points)CHECK: collaborative research & discoveryhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comhttp://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpgCHECK: collaborative research & discoverySteve Blankhttp://www.leanuxbook.comStaggered sprintsSlide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slideshttp://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slidesSlide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slidesSprintshttp://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slidesLean UX book: http://www.leanuxbook.comBuild - Measure - LearnSlide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slideshttp://www.leanuxbook.comhttp://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slidesLean UX book: http://www.leanuxbook.comExperiment story UX debtBacklog@romanpichlerhttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com Lean UX process, goals and principles Differences with traditional UX processes THINK: problem statements and assumptions THINK: proto-personas THINK: output, outcomes and impact THINK: hypotheses MAKE: collaborative design, sketching MAKE: experiments, prototypes, styleguides CHECK: collaborative discovery, user tests, interviewing CHECK: process research feedback Agile (Scrum) and Lean UX Lean product management Experiment Kanban Dimensional planning Organisational changeLEAN UX full day workshophttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.comExperiment KanbanBacklog4Build2Measure1Learn2HypothesesUnvalidated assumptionsOptions@Okaloahttp://www.leanuxbook.comLean UX book: http://www.leanuxbook.com# dimensionshttps://upload.wikimedia.org/wikipedia/commons/6/64/DirtRoadByAmiltonReis.jpg http://milaspage.com/wp-content/uploads/2011/08/cobblestone-road-old-montreal.jpghttp://www.site-kconstructionzone.com/wp-content/uploads/2010/04/LAMS10-1024x768.jpg http://www.autoguide.com/auto-news/wp-content/uploads/2012/07/autobahn.jpghttp://www.leanuxbook.comLEAN UXCross-functional product designFrederik Vannieuwenhuyse @vfrederik https://technology1unplugged.wordpress.com/THE ENDhttps://technology1unplugged.wordpress.com/