Making Effective Slides

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Presentation about slide design, given at ANU July 2014

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IMPRESSIVE MEYERS, BUT LETS STICK TO YOUR QUANTITATIVE PROJECTIONS WELCOME TO Designing Effective Presentations HELLO my name is HELLO my name is I AM A TODAY I WILL BE TALKING ABOUT What is Effective Slide Design? Using Type, Images and Color Some Information Design Basics Slides are not a document The audience will either listen or read (AND YOU READ THIS FASTER THAN I CAN SAY IT) Less stuff on slide = Less turning your back > 75 WORDS = DOCUMENT 50 WORDS = TELEPROMPTER VISUAL AID = PRESENTATION SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN Less content shows confidence in your content Text heavy slides are boring (AND MAKE YOUR CONTENT LOOK BORING) (DONT MAKE A SLIDEUMENT*) Handouts are an alternative SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON GARR RENYOLDS TELEPROMPTER VISUAL AID SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN ACADEMIC CONFERENCE COMMERCIAL PITCH 3MT Simple is not always so simple Making effective slides will take longer than you think (3690 HOURS FOR A ONE HOUR PRESENTATION WITH 30 SLIDES) SOURCE: NANCY DUARTE IN SLIDEOLOGY THE KEY TO KEEPING SLIDES SIMPLE Figure/Ground Jane Austen was an English novel- ist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature. GROUND FIGURE Signal to Noise Ratio Maximize Signal Minimize Noise Avoid complicated shapes behind text Avoid strong colors in the background Unless your type contrasts Avoid bright colors on white (ESPECIALLY IF YOUR TYPE IS SMALL AND/OR THERE IS A LOT OF IT) Use less contrasty patterns like this one or use sizeWHICH CAN (SORT OF, MOST OF THE TIME) OVERCOME A CONTRASTY BACKGROUND Line stuff up and dont mix alignments Avoid panel-itis Dont sprinkle CREATE FOCUS Hierarchy Hierarchy helps the audience read in the right order So they will understand your main point THIS SLIDE IS FOR THE FOUCAULT THEORISTS or making things bigger Making things brighter Create hierarchy by placing stuff at the top of the page or Negative space does not need to be filled It creates visual breathing space WORKING WITH type/image/color Images have negative space too Serif OR Sans Serif (and typefaces who cant decide) typefacescommunicate People disagree least with: Baskerville SOURCE: ERROL MORRIS, NEW YORK TIMES 2012 People disagree the most with: Comic Sans SOURCE: ERROL MORRIS, NEW YORK TIMES 2012 Contrast between thick and thin strokes is hard to read Minimal contrast is easier to read Gill Sans Ultra Bold Comic Sans Optima Papyrus Futura BrushScript Times New Roman Do not compress or extend type (YES, EVEN TO FIT STUFF ON THE SLIDE!) Use weight for emphasis rather than changing the typeface Dont use more than three typeface changes on one single SLIDE Becarefulwithjustifiedtype. Especially when in a box Animations can be distracting (USE THEM SPARINGLY) Transition noises can be cheesy (THEY CHEAPEN THE TONE) Avoid clip art and cheap looking cartoons use high quality images Dont distort images Size images so they can be aligned This is not more interesting its just messy Avoid Visual Clichs SOURCE: NANCY DUARTE IN SLIDEOLOGY COLOR HAS CULTURAL AND PERSONAL MEANING Red = Death? Life + Creativity? Happiness? Danger? (BUT IT IS NOT THAT SIMPLE, CONTEXT IS IMPORTANT) THERE ARE ONLY 5 WAYS TO ORGANIZE INFORMATION LATCH LOCATION ALPHABETICAL TIME CATEGORY HIERARCHY Arrange data by the story you want to tell: Location / data flow about distance/geography Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information Time / sequence/change over time Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information Time / sequence/change over time Category / arrange by similarity or relatedness Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information Time / sequence/change over time Category / arrange by similarity or relatedness Hierarchy / common measure (highest to lowest, best to worst) NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth SOURCE: NANCY DUARTE IN SLIDEOLOGY NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point SOURCE: NANCY DUARTE IN SLIDEOLOGY NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job SOURCE: NANCY DUARTE IN SLIDEOLOGY NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job Highlight whats important SOURCE: NANCY DUARTE IN SLIDEOLOGY NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job Highlight whats important Keep it simple SOURCE: NANCY DUARTE IN SLIDEOLOGY Pick the Right Tool for the Job Bar Charts / compare items Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time Pie Charts / emphasize proportions Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time Pie Charts / emphasize proportions Flowcharts / show process and connectedness Scale 2003 2004 2005 2006 2007 2008 2009 Skill Development 86% 77% 90% 96% 92% 89% 92% Goals and Expectations 75% 80% 83% 88% 92% 87% 88% Examination 74% 62% 72% 77% 79% 80% 78% Supervision 64% 65% 70% 80% 74% 72% 75% Infrastructure 52% 44% 60% 68% 67% 65% 74% Intellectual Climate 45% 34% 49% 54% 56% 55% 59% Overall Satisfaction 68% 69% 73% 87% 85% 78% 75% Highlight whats important 100 95 90 85 80 75 70 65 60 55 50 45 40 35 30 % 2003 2004 2005 2006 2007 2008 2009 SKILL DEVELOPMENT GOALS AND EXPECTATIONS EXAMINATION SUPERVISION INFRASTRUCTURE INTELLECTUAL CLIMATE OVERALL SATISFACTION Remember: Signal to Noise Nancy Duartes book: Slideology slideology.com Really Bad Powerpoint by Seth Godin: sethgodin.com/freeprize/reallybad-1.pdf presentationzen.com Typeface Research: opinionator.blogs.nytimes.com/ 2012/08/08/hear-all-ye-people-hearken-o-earth/ Any Questions?