What Is Pinterest and Why Do Real Estate Agents Need It

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    13-May-2015

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What is Pinterest and Why do real estate agents need to include it into their digital marketing plan

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  • 1.Pinterest For Real Estate Presenter: ChuckWard PRO Director of Marketing

2. You Probably Fall in One ofThese Categories when it Comes to Pinterest 1. Ive heard of Pinterest, dont know what it is, and would like to learn more 2. I understand what Pinterest is, but dont know how to get started 3. I joined Pinterest because someone told me I should, but I havent really done anything with it 3. What is Pinterest Pinterest is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers. 4. Why Do Real Estate Agents Need Pinterest 1. Increase website traffic 2. Help with general search engine optimization (SEO) 3. Help with local search engine optimization (LEO) 4. Deliver a great branding experience for your buyers and sellers. 5. Help to Reach the age demographic of 35-44 yr olds 5. BASIC HISTORICAL INFORMATION ON Pinterest for Real Estate 6. Historical Background Started in Mar 2010 Type of Site: Photo discovery Used for:Visual Sharing of ideas and collections of ideas Alexa Rank: 26th most traveled to website in the world (5/2014) 7. User Demographics and Growth Demographics Most recent studies show 3/2012 that 56% of Pinterest users are MALE aged 35 44 In terms of age distribution, the Pinterest demographic closely resembles the U.S. Internet population (src:Wikipedia.com) Growth Pinterest has the distinction for hitting the 10 million monthly users mark the fastest 8. Do you think that Pinterest has some (any) type of relevance in the digital marketing age of today? 9. How (And Why) is Pinterest Different Pinterest concentrates on the visual 65% of people are visual learners Pinterest lets users collect and share (re- share) information that is primarily visual (pictures, infographics, videos) 10. How (And Why) is Pinterest Different Individual Items 11. How (AndWhy) is Pinterest Different Groups of Items (Collections) How (And Why) is Pinterest Different 12. How (And Why) is Pinterest Different Think of Pinterest as One Big, Giant, (digital) Corkboard 1. Leave Messages 2. Share Information 3. ShareVideos 4. Collaborate on Projects 5. Goal Setting (dream building) 6. What Are Some of Your Ideas 13. Pinterest will do These 4 Things 1. Increase website traffic 2. Help with search engine optimization (SEO) 3. Help with local engine optimization (LEO) 4. Deliver a great branding experience for your buyers and sellers. 14. Some Specific Pinterest Marketing Ideas for the Real Estate Industry ShowcaseYour Property Listings Team Introduction ShowcaseYourVirtualTours Become a Local Farm Area Expert AllowYou to Give Advice Tips andTricks Local Business 15. Some Specific Pinterest Marketing Ideas for the Real Estate Industry Real Estate Humor Just Moved / Sold (using the Broadcast My Move feature) Ideas (Gardening,Tech, DIY, Hacks, B & A, organizational) Market News / Changes / Snapshots Tips for Sellers, Buyers, Niche Specific 16. Some Specific Pinterest Marketing Ideas for the Real Estate Industry You are only limited in what you create on Pinterest by your imagination 17. Our Next Training (Thursday) Our How To Session Create an Account How to create a Business Pinterest account Create a Pin Create a Board How to Create an SEO specific content 18. Our Next Training (Thursday) BONUS IFTTT How to Automatically Create Pins from 1. Your Blogs 2. YourVirtualTours 3. Listings THIS IS A REALLY COOL AND TIMESAVING FEATURE 19. Thanks For Joining Us Today Got Questions Got Issues Got Concerns Got Problems Need Help Contact the Helpdesk Email: helpdesk@realaccesspro.com Phone 888-884-0303