What is Real Estate Seo and Why do Real Estate Agents Need It

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What is SEO and Why do Real Estate Agents Need It ?

What is SEO and Why do Real Estate Agents Need It ?Presenter: Chuck WardPRO Director of Marketing

Here was the Question PosedWhat happens when you Google yourself, your brand, or your business?

Have you ever Googled yourself (of course you have)

What happened?Did you like what you saw the results Google served to you about yourself, your brand, or your business?Were you satisfied?

Think About These QuestionsShould (or Do) you need to improve

Answer a Question with a Question

Are you getting enough leads, phone calls, closings and commission checks

Think About These QuestionsWhat Do I Mean When I Say Google Yourself

This Weeks AgendaTuesday 1/13/2015WHAT is SEOWHY is SEO importantWHAT is SEO needed forThursday 1/15/2015How to Do ItBasic Steps of ON Page SEOBasic Steps of OFF Page SEOSocial Media SEO

Super Hero StatusAt the end of this week, I hope that this training will give youConfidence in what you can doConfidence in what you knowPractical ApplicationBecome an SEO / Agent Superhero to Clients

Hit a Home RunCrush Your Competition (other agents)

Hit a Home Run for your managers (which is your client, who is buying or selling)

What can SEO do For YOU ?Help you sell listings faster and for more moneyHelp you gain more buyersHelp you gain more leadsLeads = closingsClosings = Money !!!SEO Search Engine OptimizationDefinition

PROBLEM with SEOMost agents are confused about SEO (therefore they wont or dont do it)What exactly to doHow to do itWhat tags go whereWhat codes go whereDifferent opinions among different people

Still have to lead generate for new dealsPROBLEM with SEOMost agents are confused about SEO (therefore they wont or dont do it)Things have changedPrevious Emphasis on LinksNow its much, much, more

Whats the PointSEO is a necessity87% of agents (2012) have at least one websiteEach PRO member has at least ONE websiteMost listings are on Zillow, Trulia or realtor.comMost farm areas are on Z/T/R with occasional brokerage sitesSEO: Its NecessaryStep One - KWRKWRKeyword Research

Which keywords are the most profitableWhich keywords will return the fastest conversionsHow to do KWRTypes of SEOLocal SEOLocal SEO is doing what is necessary to appear in search results for a more geographical searchIncludes Social MediaIncludes Video objectsKeywords include terms PLUS locationsEXAMPLE

TAMPA REAL ESTATE AGENT | MACDILL AFB RELOCATIONTypes of SEOVideo SEOVIDEO SEO is doing what is necessary to appear in video search resultsCan be broader termsIncludes (only) Video objectsKeywords include terms PLUS locations, zip codes, etc(V-SEO is FAST !!!!)

Zillow.com is #4, 5, 6Realtor.com is #7, 891,600 results(Video is #1)Homes.com is #2, 3

Types of SEOGoogle Plus (Maps) SEOGoogle Maps is the original idea behind the LOCAL (LEO / L-SEO) movementBased on consumers search patternsDo you search homes for saleDo you search homes for saleAlso, this is where customer reviews come in handy

This is example of Local SEOTypes of SEOGoogle Plus (Maps) SEOGoogle Maps is the original idea behind the LOCAL (LEO / L-SEO) movementBased on consumers search patternsDo you search homes for saleDo you search homes for saleAlso, this is where customer reviews come in handy

Most of us search a combination of geographical location AND keywordTypes of SEOSocial Media SEOSocial Media SEO is doing what is necessary to appear in search results based on: a combination of a more geographical search and specific keyword term searchLeads to a social media page directlyFacebookGoogle PlusYouTube (or other video channel)EXAMPLE: Denver Area Real Estate Deals

Term Searched

Denver area real estate dealsTypes of SEOYour WebsiteLanding PagesKeyword in URLBack Links (still applicable today)Meta DetailsKeyword, description, authorSocial media integration (Facebook open graph)Analytics IntegrationProper Structure

Thursdays AgendaToday we learn a little about what SEO is and why SEO is needed for real estate agents

On Thursday, we will be in the PRO labHow to do Keyword ResearchHow to do Video SEOHow to do Local SEOHow to structure our internet web pagesHow to do Social Media SEOScreenshots and Resources(Lots of them)

Thanks For Joining Us TodayGot QuestionsGot IssuesGot ConcernsGot Problems

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