11 Sales Contest Ideas and Why They Work

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11 Sales Contest Ideas And Why They Work 12 3 While individual rankings can tap in to natural competitive instincts, this can feel overwhelming to some reps. Competitive…

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11 Sales Contest Ideas And Why They Work 12 3 While individual rankings can tap in to natural competitive instincts, this can feel overwhelming to some reps. Competitive sales competitions can include teamwork and mutual support while still driving revenue growth. The overall goal of any sales contest is to engage your entire team, not just the ones who always meet their numbers. 1. The Yankee Gift Swap When a rep closes a deal over a certain dollar amount, she gets to open a gift. The next rep who closes can either steal the 1st repâs gift, or open her own. Continue until all gifts have been opened. Goal: push for high-revenue sales. Why it worksWhy It Works Autonomy: the reps could choose their gift or steal someone elseâs, but that choice makes us feel powerful in its own way. Variable Rewards: not knowing whatâs in the wrapped gift means they could get something they donât want. It ups the feeling of chance, and therefore excitement that the next box will hold something even more awesome. 2. Visualizing Progress Reps write down individual total sales as they progress over time, focusing the team on: Individual contributions compared to revenue Reps write down individual total sales as they progress over time, focusing the team on: Individual contributions compared to revenue Overall progress toward gross revenue goal Reps write down individual total sales as they progress over time, focusing the team on: Individual contributions compared to revenue Overall progress toward gross revenue goal Celebrate success with full-team offsite activity Reps write down individual total sales as they progress over time, focusing the team on: Why it worksWhy It Works Visualization helps teams emphasize progress toward meaningful goals. A full-team event builds rapport between individual reps. Establishes accountability through visual records, but stays away from de-motivating ranking and rating systems. 3. Flash Contest To keep reps from rationing their deals late in the month (with the purpose of getting ahead on their next-cycle quotas), spontaneously announce a quota-based contest with the prize of leaving early on Friday. Why it worksWhy It Works Creates urgency, spontaneity, and teamwork to reach the shared goal Urgency: The contest is only open for a limited amount of time. Spontaneity: The contest isnât planned or expected by the team. Teamwork: The goal is desireable enough for everyone to want to partake and go home early! 4. Sales Poker Five days in a workweek, five cards in a poker hand. Coincidence? Sales Poker has reps meet attainable daily sales goals to choose a card and build their poker hand. The rep with the best hand at the end of the week wins a prize. Sprinkle in some wild cards and bonus opportunities to spice things up. Why it worksWhy It Works Combine chance, skill, and all the positive goal-oriented behaviors to achieve revenue goals. This long-term goal motivates individuals to achieve to gain cards and eventually build their hand. A minimum threshold goal (rather than a high and unattainable one) will keep more reps involved. 5. Snooze Buttons Snooze Offer a âsnoozeâ button for a late start on low-volume days to drive engagement and outcomes on particularly high-volume days. Example: The team hits their weekly sales quota by EOD Thursday. They can come in at 10am Friday rather than 8am. Why it worksWhy It Works Itâs free (!!) but thereâs an opportunity cost for employees to receive time off that wonât impact their PTO balance. $ Use strategically to snooze on low volume days and save some steam for high volume push periods. 6. Pair Selling Match high and low performers and stress the importance of sharing ideas among teammates. Set your goal and remind teams that their standing in the contest depends on their combined performance. Why it worksWhy It Works Introduces one-on-one coaching and mentorship. Introduces one-on-one coaching and mentorship. Promotes internal communication and idea sharing. Introduces one-on-one coaching and mentorship. Promotes internal communication and idea sharing. Boosts overall team performance 7. Random Daily Prize Build a store of prizes of different values. Every dayâs sales or goal leader gets to choose a prize. Use envelopes to choose from a board or balloons with the prize inside for the winner to pop at the end of the day. Why it worksWhy It Works Random incentives boost engagement. While most folks receive small prizes, the thrill of choice and possibility drives participation. 8. Raffle Use this one for long-term sales periods. Give tickets to individuals in exchange for desired behaviors or outcomes. Try: Try: Weekly customer service goals Try: Weekly customer service goals Daily revenue goals Try: Weekly customer service goals Daily revenue goals Weekly pairs or small-team goals Payout at raffle is one (highly desireable) grand prize and several smaller prizes. Why it worksWhy It Works This contest thinks long-term to drive sales goals for an extended period. Build engagement by varying the size of the sales goal per ticket. 9. Bracket A sports-style bracket to pit reps against each other for daily or weekly goals. Winner moves on to the next round. Why it worksWhy It Works Use competition to increase sales and drive higher individual performance. Consider a losersâ bracket (probably re-think that name, though) to keep the game going longer. 10. Service Award Track individual customer feedback metrics for a set amount of time. The team member with the best rating wins. Use: percentage positive reviews, best individual review, best review improvement as metrics. Why it worksWhy It Works Reduce churn, drive customer service goals, gain insight into behaviors that impact customer success. Use what you learn to build better service goals and best practices. 11. Creative Pitching Have team members submit and vote anonymously on their favorite creative pitches. Can also extend to cold emails and calling pitches. Why it worksWhy It Works Team members can share ideas and communicate what works. Use these contests to build creative thinking and team communication. Conclusion Use the elements of surprise, urgency, and collaboration to drive growth and teamwork outside of simple one-on-one competition. These dimensions add engagement and communication to sales teams that might become overly-focused on simple KPIs. Ben Jackson, VP of Sales at Voices.com Our Experts Ben Jackson, VP of Sales at Voices.com Angelo Picucci, L&D Manager at TechnologyAdvice Our Experts