Pinterest and instagram the rising stars of social media

  • Published on
    11-May-2015

  • View
    1.338

  • Download
    4

DESCRIPTION

There is an on-going revolution among social networks on todays highly competitive internet marketing and SEO.

Transcript

  • 1.Pinterest and Instagram - The Rising Stars of Social MediaThere is an on-going revolution among social networks on todays highly competitive internetmarketing and SEO. In addition to Facebook and Twitter, there are also hundreds of other options,most of which youve probably never even heard of although this two social networks were goingto tackle is now rising through the edge of social media battle.If you are an online marketer, one service you may want to make yourself familiar with is afriendly new site called Pinterest. Perhaps the best thing about this little tool is that it can be usedmuch differently than the usual suspects, yet still deliver good results.Youve seen those vintage-themed artsy photos taken by Iphone. Its called Instagram - a prettyamazing Iphone-only App. Their USP you would think, is the amazing filters in their app to makepretty much any of your photos look brilliant. But no, thats not the case. There are many Iphonephoto apps out there, that do different things to your photos, but Instagram is the only one thathas added the Social Network component to it. It allows you to follow cool people, and be followedand use of HashTags much like Twitter.Pinterest - Latest Hype in Social MediaPinterest is a relatively new social networking site that is fun, easy, and catching on the hype rightnow. It allows users to create online image collages, then quickly and easily share those collages called pinboards with other Pinterest users.Showcase Your ProductsPinterest is great for pinning up the items from your store and letting users see what you haveavailable in the catalog. The cool part about Pinterest is the targeted element that allows you tocreate different categories, meaning you can segment your items in sections that accommodategroups such as Kids, Adults, Gadgets, Designs, and so forth.Sell YourselfFrom a visibility perspective, social networking is great for companies and individual entrepreneursalike. However, the rich visual aspect of Pinterest offers unique opportunities for establishing yourpresence. For instance, if you are a photographer or website designer, you could use the site tocreate a digital portfolio showcasing your best work. Thanks to a nice collection of user-friendlytools, you dont have to worry about needing to be an expert programmer just to put together apresentation that looks nice and professional. Include a link to your website, blog, or socialhangout, and this could be a highly effective way to boost your traffic numbers.Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast

2. Optimize Your PresencePinterest brings tremendous SEO value to the table but the real strategic opportunity is inoptimizing your content. When users pin your content to their board, or you pin your own stuff,you are creating quality backlinks that can help you rank higher in the SERPs. Of course, goodrankings bring traffic, and traffic is necessary for conversions. When optimizing your presence onPinterest, remember that the same SEO rules apply use relevant keywords and encourage yourconnections to help you create quality links. Its also an opportunity to browse around and seewhat type of images are being pinned in your market sector or niche. Pinterest is an extremelyvisual medium, so pinners generally are looking for the largest and most appealing imagespossible.Arguably, Pinterest is the hottest ticket in town as far as social media goes. We know whos on topbut statistics show that the site has grown by an incredible 4000% over the past six months. Asfar as keeping users engaged, it comes in at #3 behind Facebook and Tumblr, yet ahead of bothLinkedIn and Google+ with an impressive 88.3 minutes spent on the site per visit. Anything canhappen in the unpredictable social space, but Pinterest is definitely the train to watch.Gain More Followers on InstagramLaunched in October 2010 as an instant photo-sharing, Instagram has since then garnered 15million users who have uploaded 400 million photos, becoming a social-media phenomenon in itsown right.Top brands have begun showing interest in Instagram, which is currently available only on Appledevices. Starbucks has 202,000 followers through the app, Red Bull has 95,000 and Burberry has151,000 followers.Three fashion brands have leveraged Instagrams API for their marketing success, namely they areBergdorf Goodman, A Is For ALDO, and Levis. GE posts photos of its manufacturing process toInstagram. Sportswear company Puma recently sponsored 10 bloggers to Abu Dhabi to documentthe Volvo Ocean Race and Mar Mostro yacht.These brands are using Instagram to communicate with their customers on yet another socialmedia level, as it turns out the platform is more effective than Facebook or Twitter in some ways.Optimizing for InstagramYou can display your Instagram Images on your blog using this very simple and easy to installInstagram Word Press Plugin http://wordpress.org/extend/plugins/pin-it-on-pinterest/ .Additionally, you can display Instagram photo content by Hashtags, which means the possibilitiesare endless what you can use these for. Most likely you need a WordPress Developer to install thisone though. http://wordpress.org/extend/plugins/ep-hashimage/Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast 3. When you build your own Instagram API, you can apply elements of gamification, high or lowlevels of curation, you can tell a story with pictures or search the far corners of the earth of talentand beauty, all while promoting your brand. It is important to remember, however, that thiswealth of content that youre mining technically belongs to someone else.The most important thing to remember is that you should only be uploading your most impressiveand best photos to your Instagram followers. Unless youre a celebrity, (who thousands ofmindless denizens of the web will follow anyway, regardless of what you post) nobody gives threecraps that youve just folded your shirts and decided to show the world how awesome you are atit. The best way to look at it is as if you were a potential follower finding your own picture onInstagram. If you saw it, would you want to follow that person? If the answer is no, dont post it.If you have other marketing channels (i.e. blogs, Twitter, Facebook, Tumblr, etc.) you should letyour existing fans and followers know youre now a member of the Instagram family so they canfollow you there. The more you promote yourself elsewhere and let people know youre nowphoto-blogging like a mad teenage hipster whos just been given their first iPhone, the better yourchances of harvesting new followers. Remember, social media success is all about perseverenceand constant promotion. Get yourself out there.Every single day, theres a massive changes happening on the web. Social networking is the finestplace imaginable to get the help that one might need. There are millions of people out there thatwill read just about anything that looks interesting. Because of this phenomenon on the internet,its just a beginning to making yourself known to millions of people that might read up on yourstuff and enjoy your work.Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast

Recommended

View more >