Pinterest: "Pinning for Success"

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    27-May-2015

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How to set up, manage and leverage this powerful new social media network!

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  • 1. Pinningfor SuccessStarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics COPYRIGHT ALL RIGHTS RESERVED

2. StarmarkOur Backbone:Company Founded on Integrated MarketingInteractive, Social & Public RelationsReturn On Investment FocusedTop-10 Diversity Owned Company in FloridaNationwide RecruitmentRecognized Top South Florida CEOIncludes:Peggy NordeenFort Lauderdale (Headquarters) CEOSan Juan, PROrlando, FL STARMARK.COM COPYRIGHT 2012 STARMARK 3. eTips.Starmark.com Weekly eTip Newsletters Distributed via email, Facebook, Twitter and SMS Based on Cutting Edge Current Trends Co-Authored In-house By Experts Within Discipline Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars Deeper Dive on Popular eTip Topics Expert walkthru with Q&A Starmark Social Playbook Strategic Social Marketing Plan Proactive Approach to Managing your Social Marketing Updated daily! STARMARK.COM COPYRIGHT 2012 STARMARK 4. Are You Onboard with Pinterest? STARMARK.COM COPYRIGHT 2012 STARMARK 5. AGENDA Staggering Statistics Whos using Pinterest? How to Get Started Creating Pin Boards Engaging with Pinterest Following and Building Followers Leveraging Pinterest Potential STARMARK.COM COPYRIGHT 2012 STARMARK 6. Staggering StatisticsPinterest DefinedRanks 15 in the US on QuantcastGrowth from 1M users in July 2011 to more than 20Mtoday.80% of pins are repins meaning explosive viralpotentialAccording to Mashable, users are 10% more likely topurchase from Pinterest as opposed to FB or Twitter.According to Experian, Pinterest is THIRD most popularsocial network with 1.36M visitors per day STARMARK.COM COPYRIGHT 2012 STARMARK 7. Whos Using Pinterest? STARMARK.COM COPYRIGHT 2012 STARMARK 8. Whos Using Pinterest?69% women (25-34=27.4%, 35-44=22.7%)31% men (35-44=22.3%, 45-54=17.9%)Average HHI $100KAverage time on site: 15.8 minutes (FB=12.3)Top Brands use to generate awareness, reinvigoratetired old brands (Etsy, Nordstrom, Whole Foods, WestElm)Marketing firms use as virtual focus groupsWhat are they pinning? Fashion, Decorating, Weddings,Vacations, Recipes STARMARK.COM Stats per Modea.com. COPYRIGHT 2012 STARMARK 9. Getting Started STARMARK.COM COPYRIGHT 2012 STARMARK 10. Getting StartedGo to Pinterest.com to create your account STARMARK.COM COPYRIGHT 2012 STARMARK 11. Getting StartedConvenient login with Facebook or Twitter in addition to email. STARMARK.COM COPYRIGHT 2012 STARMARK 12. Getting StartedTry to match name at the top with your Twitter handle and facebook page name. STARMARK.COM COPYRIGHT 2012 STARMARK 13. Getting StartedTell Pinterest about yourself. Scroll through images to select your interests. STARMARK.COM COPYRIGHT 2012 STARMARK 14. Getting StartedBased on your interests, Pinterest fills your feed with similar bulletin boards. STARMARK.COM COPYRIGHT 2012 STARMARK 15. Getting StartedCompleting your profile: STARMARK.COM COPYRIGHT 2012 STARMARK 16. Getting StartedLinking to your social media channels: STARMARK.COM COPYRIGHT 2012 STARMARK 17. Getting StartedCompleted profile. STARMARK.COM COPYRIGHT 2012 STARMARK 18. Creating Pin Boards STARMARK.COM COPYRIGHT 2012 STARMARK 19. Creating Pin BoardsCreate new boards for each of your lines of business (i.e. brands, product types, destinations,cuisines, holidays, mens or womens clothing, movie genres, etc.) STARMARK.COM COPYRIGHT 2012 STARMARK 20. Creating Pin BoardsSelect category from Animals, Art, Events, Fashion, Film, Kids, Travel and more. STARMARK.COM COPYRIGHT 2012 STARMARK 21. Ready to Engage with Pinterest STARMARK.COM COPYRIGHT 2012 STARMARK 22. Engaging with PinterestClick to enlarge and then repin, like, or comment. STARMARK.COM COPYRIGHT 2012 STARMARK 23. Engaging with PinterestRepinning to your one of your bulletin boards and including #hashtags and tagging those youfollow. Check the Twitter box and youll tweet while you pin. STARMARK.COM COPYRIGHT 2012 STARMARK 24. Adding Pins = Page Views STARMARK.COM COPYRIGHT 2012 STARMARK 25. Uploading Pins STARMARK.COM COPYRIGHT 2012 STARMARK 26. Following and Followers STARMARK.COM COPYRIGHT 2012 STARMARK 27. Invite Your FriendsStart with your address book! STARMARK.COM COPYRIGHT 2012 STARMARK 28. Following: Search for Pins, Boards or People STARMARK.COM COPYRIGHT 2012 STARMARK 29. Following: Search for Pins, Boards or People STARMARK.COM COPYRIGHT 2012 STARMARK 30. Leveraging Pinterests Potential STARMARK.COM COPYRIGHT 2012 STARMARK 31. Leveraging Pinterest - Create Eye-catching Images STARMARK.COM COPYRIGHT 2012 STARMARK 32. Leveraging Pinterest - Pin it to Win it Contests STARMARK.COM COPYRIGHT 2012 STARMARK 33. Leveraging Pinterest - Followers become your newfocus groupsObserve what your followers are pinning to gathervaluable insightTest out new fashions, decorating, recipes and more!Ask followers to share images of their favorite foods,vacactions, websites, etc. STARMARK.COM COPYRIGHT 2012 STARMARK 34. Leveraging Pinterest - Promo Special Offers/Sweeps STARMARK.COM COPYRIGHT 2012 STARMARK 35. Other Tips STARMARK.COM COPYRIGHT 2012 STARMARK 36. Other TipsAdd Pinterest to your social media lineup on yourwebsite and to each of the images STARMARK.COM COPYRIGHT 2012 STARMARK 37. Other Tips Integrate into email campaigns by allowing users to pin products they like within the email Promote your Pinterest page via other social networks See whos repinning your pins via Pinterest.com/source/ yourURLhere.com STARMARK.COM COPYRIGHT 2012 STARMARK 38. RECAPGetting StartedCreating Pin BoardsEngagementBuilding FollowersHarness Pinterest PotentialTipsHappy Pinning! STARMARK.COM COPYRIGHT 2012 STARMARK 39. Questions? STARMARK.COM COPYRIGHT 2012 STARMARK 40. Thank You. Like us on Facebook/StarmarkIntl Follow us on Twitter @StarmarkIntl Join us on Google+ gplus.to/StarmarkIntl Follow us on Pinterest.com/Starmarkintl STARMARK.COM COPYRIGHT 2012 STARMARK 41. Stay Engaged! See us on Facebook of your free ASK A STARMARKER tool!Register for eTips & Free Webinars at eTips.starmark.comText ETIP to 24-7-365 to get our weekly eTip via SMSSee http://slidesha.re/starmarkpres for more education! COPYRIGHT 2012 STARMARK