10 practical tips for small business marketing

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    10-Jan-2017

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PowerPoint Presentationwww.strategy.com1Marketing Strategy10 Practical (And Doable) Marketing Tips For Small Businesswww.creativecontent.co.nztheresa@creativecontent.co.nz021527010About MeUnlike other marketing professionals I have a background in business development and sales strategy. Previously I launched a consumer brand that made over a million dollars in sales in its first year. I think Marketing is intrinsically linked to sales and business development so my approach is more holistically applied to what business development opportunities an effective marketing strategy can create. www.creativecontent.co.nz02The purpose of marketing is to attract attention and create interest. Marketing can create a brand image, change that image and get people interested in what's for sale.The power comboSmall business needs to combine sales activities with an actionable marketing strategy to get the best results.The goal for Small business marketingThe goal for small business marketing is getting real and achievable sales results from doable marketing tactics. They need to go hand in hand together.The Purpose of SalesThe purpose of sales is to turn an interest in a product into a commitment to purchase it.How are Sales activities different to marketing?Sales often depend on relationships and interaction, whereas marketing is more disconnected. Oh the things you could do!With an unlimited budget that iswww.creativecontent.co.nz3Sales toolsInfographics, sales books, brochures, flyersVisual Brand CollateralYour logo and Brand need to represent your business so an effective and attractive brand design is essential.Web DesignYour website needs to be designed for conversion of customers to take actions you desire. It should be mobile responsive and easy to use.Digital marketing strategyHow do you market your online presence, adwords, SEO, LinkedIn, Facebook, Email marketingBrand Content collateralAn effective and powerful story of your business and your offer. Including USP, about us, and professional photography.The First 6 tips Know thyself and know thy customerwww.creativecontent.co.nz4Have you clearly identified your value proposition?If it is not clear to you, then how do you think your customers experience your messaging?1.What are you offering?2. DiscoverIdentify your customer needs and understand why they buy from you. Create surveys/ interview customers, do case studies.3.Collect and collate dataList and identify the top 10 pain points of your customers and list how you handle them. This is the basis of your service proposition.4. Identify your best funnelWhat are your current sales funnels and what could you do to improve them?5. Make it easyCan you create any resources to make their journey to choose or buy from you any easier?6. A bird in the hand?Have you got any other products to introduce to your existing customers? 4What you should spend your budget on Create great brand collateralwww.creativecontent.co.nz05At Creative Content Its my business to take care of your business7. Visual Brand elements Spend your budget on getting an effective logo/ brand designed . Get high quality images of your product, and team.8.Conversion copywritingInvest in good copywriting by an expert who understands your business9. A conversion based websiteYou need a website that is mobile responsive built by someone who understands your business needs. 10. Digital marketingThis depends totally on the insights from the first 6 steps. So it could be email marketing, LinkedIn marketing, Adwords and SEO.Creative Content