Clube de Autores for SXSW PanelPicker

  • Published on
    09-Jan-2017

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Transcript

  • How to change an entire industry.

  • Up to recently, Brazilian book industry was focused on selling international best-sellers through print and channeling new writers to cheaper ebook formats.

  • The thing is ebooks were (and still are) read by less than 5% of the population. Over 95% still prefer print, which created a barrier for every new storyteller to reach their audience.

    It was time to change that.

  • What did we do?1. Started the 1st Latin American self publishing company that also sold in print

  • Authors publish their books online (for free) In the process, they establish how much they want to earn per copy soldBook price = authors rights + costs + CDA feeBook is sold in print through CDAEbook version is distributed onlineEach sale generates money to all the chain(Its a fairly simple business model)

  • 2. Media acknowledgement drove access numbers upStarting a continuous flow of books published through the platform and allowing our team to understand authors needs in order to deliver more products and servicesThis rapidly gained attention

  • 3. So we added a services marketplace.(and, instantly, almost 1K professionals selling their services to authors)We understood authors needed more than publishing

  • 4. We added vertical whitelabels.(allowing companies and groups to curate content and attack different markets)And that a certain amount of curation was needed

  • 5. An entire business ecosystemRewards ProgrammeDistribution hubBadgesSocial integrationTalk showsCollaborative innovationWhat else?

  • And 85% of self-publishing book market belongs to Clube de Autores network.

    Chart1

    21486

    18648

    3232

    2232

    2372

    Sales

    Others 7%

    Saraiva5%

    Sheet1

    Clube de AutoresClube de Autores WhitelabelsBookessPersePublique-se!

    Sales2148618648323222322372

  • ALL WE DID WAS THE OBVIOUS:

    ALLOW STORYTELLERS TO TELL THEIR STORIES (WITH NO BARRIERS).

  • AND WE GREW BECAUSE OF THIS COMMITMENT TO A COMMUNITY OF STORYTELLERS.

  • How was our business ecosystem developedHow being a small start-up was a strategic assetWhat will we cover in this panel?How does our collaborative innovation process works to detect new opportunitiesHow we read trends and plan our future in a highly competitive and traditional market

  • This is our story.