How to change an entire industry.
Up to recently, Brazilian book industry was focused on selling international best-sellers through print and channeling new writers to cheaper ebook formats.
The thing is ebooks were (and still are) read by less than 5% of the population. Over 95% still prefer print, which created a barrier for every new storyteller to reach their audience.
It was time to change that.
What did we do?1. Started the 1st Latin American self publishing company that also sold in print
Authors publish their books online (for free) In the process, they establish how much they want to earn per copy soldBook price = authors rights + costs + CDA feeBook is sold in print through CDAEbook version is distributed onlineEach sale generates money to all the chain(Its a fairly simple business model)
2. Media acknowledgement drove access numbers upStarting a continuous flow of books published through the platform and allowing our team to understand authors needs in order to deliver more products and servicesThis rapidly gained attention
3. So we added a services marketplace.(and, instantly, almost 1K professionals selling their services to authors)We understood authors needed more than publishing
4. We added vertical whitelabels.(allowing companies and groups to curate content and attack different markets)And that a certain amount of curation was needed
5. An entire business ecosystemRewards ProgrammeDistribution hubBadgesSocial integrationTalk showsCollaborative innovationWhat else?
And 85% of self-publishing book market belongs to Clube de Autores network.
Clube de AutoresClube de Autores WhitelabelsBookessPersePublique-se!
ALL WE DID WAS THE OBVIOUS:
ALLOW STORYTELLERS TO TELL THEIR STORIES (WITH NO BARRIERS).
AND WE GREW BECAUSE OF THIS COMMITMENT TO A COMMUNITY OF STORYTELLERS.
How was our business ecosystem developedHow being a small start-up was a strategic assetWhat will we cover in this panel?How does our collaborative innovation process works to detect new opportunitiesHow we read trends and plan our future in a highly competitive and traditional market
This is our story.