This presentation was given during Bend WebCam 2013 in Bend, Oregon - 10 tips for marketing your business on Pinterest by Janet Meiners, Brand ambassador for Avalaunch Media.
1.10 TIPS FOR MARKETING YOUR BUSINESS ON2. What is? Its aboutIDEAS&INSPIRATION&DISCOVERY 3. Stats 81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer)U.S. Pinterest users are more likely to live in midwestern states than other social media users. (Internet Marketing))Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance) 4. Stats 5. Who is on?Women are about 5x more likely to be on the site than men.Moms are 61% more likely to visit Pinterest than the average American. (Nielsen) 6. The Dot MomsSource: http://www.newmediaandmarketing.com 7. Spending Power of Women 1. Women account for 85% of all consumer purchases, including everything from autos to healthcare. 2. Women make 80% of healthcare decisions and 68% of new car purchase decisions, 3. 75% of women identified themselves as the primary shoppers for their households. http://www.newmediaandmarketing.com 8. Case Study: Drives Traffic Business2CommunityDoesnt fit the typical Pinterest profile. Business-oriented. Pinterest drives significant traffic to their website. Leveraged popular Pinterest categories such as food and fashion, but in a way that stays true to their brand. Just 3500 followers at http://www.pinterest.com/b2community/ but drives significant traffic. Referral traffic increased from 3,952 visitors (month prior) to 16,592 (June 2013). Pinterest became one of the top 10 sources of traffic to their site. Source: http://www.business2community.com/pinterest/using-pinterest-to-attract-and-retain-valuable-website-traffic-case-study-0567493#YPjSYscirp8eyQfW.99 9. Business2Community 10. Business2Community 11. Create a business account, not a personal profile. Source www.regalix.com 12. TIP Upload and pin your own images. Include text on the image to make it eyegrabbing. 13. Example Better Homes & Gardens uses this image to drive people to this article on their website. http://www.bhg.com/gardening/plant-dictionary/shrub/hydrangea/?socsrc=bhgfb0728131 14. Use Tall Images Taller images get more repins. They take up more real estate on Pinterest than horizontal ones. Make images at least 600 pixels . Graph source: http://blog.hubspot.com/pinterest-instagram-visual-content-data 15. Examples This vertical image works great on Pinterest, and is better than a side-by-side comparison layout.Infographics 16. Show Products in Context (Dont just show the product shot.) 17. ExampleOn their website: BoringOn Pinterest: Shows Ideas 18. Create Checklists 19. Get in the Gifts CategoryPut $ sign on product pins to get listed in the gift category. 20. TIPAdd the Follow and Pin It Button to your Website.The key to social media is to empower people to share your content.7 21. TIP Tie your Pinterest Account to your other Marketing.Nilla Wafers put a Pinterest Inspired recipe right on their box.Link to specific Pinterest boards on your website. 22. TIPShare your best performing pins on Twitter, Google+, and/or Facebook.Invite people to pin it and give them a direct link to pin. Promote a Pin of the Day! 23. Example: Carters Email 24. Use KeywordsUse keywords in profile description, board names/description, and pin description. You can rank in Google for your profile, your boards, and individual pins.Keep your descriptions between 100 -200 characters 25. Bonus:Makes Images & CollagesToolsPinterest Tracking#pinchat on Twitter or Facebook http://www.facebook.com/groups/pinchatSchedule PinsPinterest for Business tips: www.PinnableBusiness.com www.pinterest.com/pinnablebiz 26. @Newspapergrl email@example.com m