40 Awesome Social Media Tools

  • Published on
    23-Jan-2017

  • View
    319

  • Download
    0

Transcript

  • 40 AWESOME SOCIAL MEDIA TOOLS YOUR BRAND SHOULD BE USING

  • 1. SOCIAL LISTENING THIS SOFTWARE IS USED FOR COMPANIES INTERESTED IN

    LEARNING ABOUT WHAT CONVERSATIONS ARE HAPPENING (AND WHERE) ABOUT THEIR COMPANY, THEIR COMPETITORS,

    AND THEIR BRAND KEYWORDS

  • Customers

    Paid Paid / Free

    Helps you get the true social intelligence you need to make better business decisions

    Key Features

    Large firms with an international customer base Ideal User

  • Customers

    Paid (Part of Salesforce Marketing Cloud) Paid / Free

    Listen, engage, publish, and analyze like never before to make the most of your presence on social.

    Key Features

    Large firms with local as well as international customer base

    Ideas Features

  • Customers

    Paid Paid / Free

    Discover what people are saying online about your brand - as it unfolds in real time.

    Key Features

    Small and big enterprises Ideal User

  • Customers

    Mobile App Both free and paid Paid / Free

    Feedly offers content curation and content sharing that integrates with Buffer.

    Key Features

    Online businesses and news and publications Ideal User

  • Not disclosed as of now Customers

    Paid Paid / Free

    Businesses wishing to protect themselves from information leaks, reputational damage, legal problems, regulatory violations

    Key Features

    Enterprises like big law firms, consulting firms and FMCG etc. Ideal User

  • Customers

    Paid Paid / Free

    Monitors over 200 million blogs, microblogs, social networks, video and photo websites, forums etc.

    Key Features

    Large firms with an international customer base Ideal User

  • Customers

    Paid Paid / Free

    Simple and intuitive interface that can be customized to multiple employees

    Key Features

    Enterprise firms with multiple clients or international clients Ideal User

  • Customers

    Paid (Free limited trial available) Paid / Free

    Unlimited number mentions monitored with no worry of overage fees

    Key Features

    Enterprise companies with national and international clients Ideal User

  • Not known because of free subscription status Customers

    Free Paid / Free

    Super simple and free to use with no extra, unnecessary, or complicated features

    Key Features

    Companies on a limited budget Ideal User

  • 2. SOCIAL CONVERSATIONS THIS SOFTWARE IS USED FOR COMPANIES TO EFFECTIVELY BE ABLE TO FIND AND RESPOND TO CUSTOMER ENQUIRIES AND

    COMMENTS IN REAL TIME

  • Customers

    Paid 30 Days Free Trial Paid / Free

    Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.

    Key Features

    All kinds of large and small enterprises Ideal User

  • Customers

    Paid 30 Days Free Trial Paid / Free

    Make the most of your social-media efforts with this tool, which lets you add a promotional message to any message you share on your social-media profiles.

    Key Features

    Enterprises who want to generate more leads and traffic while letting you learn more about your audience.

    Ideal User

  • Customers

    Paid 1 Month Free Trial Paid / Free

    The patent pending Bundle Post content curation tool aggregates and schedules social media content efficiently.

    Key Features

    Works with other social media companies and aggregators Ideal User

  • Customers

    Both free and paid versions Paid / Free

    One of the most comprehensive when it comes to integrated social sites

    Key Features

    Scales well to almost any business

    Ideal User

  • Customers

    Paid Paid / Free

    Shows you how many followers your message is reaching, but also how many followers sharing your message

    Key Features

    Businesses that want to grow with a startup

    Ideal User

  • Customers

    Paid Paid / Free

    Flexible product that is great for teams and allows for out bound message approvals

    Key Features

    Companies that want a real say in how their tool is developed Ideal User

  • 20,000 small business customers Customers

    Paid Paid / Free

    Includes review sites like Yelp and near instant notification of a new review

    Key Features

    Small businesses or businesses with small budgets Ideal User

  • 3. SOCIAL MARKETING THIS SOFTWARE IS USED FOR CREATING AND MANAGING

    CAMPAIGNS, PROMOTIONS AND OTHER CREATIVE PROJECTS ACROSS PALTFORMS

  • Customers

    Free Paid / Free

    Design presentations, social media graphics, and more with thousands of beautiful layouts.

    Key Features

    Photographers, Illustrators and Designers Ideal User

    Wonderful tool used by illustrators, designers and artists all across the globe

  • Customers

    Paid Paid / Free

    Posting your social-media content across multiple social media accounts gets a whole lot easier with this tool.

    Key Features

    For marketers and agencies Ideal User

  • Customers

    Paid Paid / Free

    Recycle Your Best Social Updates Automatically

    Key Features

    For marketers and agencies Ideal User

    Can be used by anyone who are posting on

    social media

  • Customers

    Paid Paid / Free

    Exceptional platform for creating promotions, contests etc.

    Key Features

    Enterprise firms that run promotions heavy campaigns Ideal User

  • Customers

    Paid Paid / Free

    Owned by Salesforce so has full integration to their CRM software

    Key Features

    Enterprise companies who already use Salesforce Ideal User

  • Customers

    Paid Paid / Free

    Easy to setup the Facebook apps Key

    Features

    Businesses who focus on Facebook Ideal User

  • Customers

    Paid Paid / Free

    Ability to build rich Facebook apps, HTML 5 pages, and other content with no coding

    Key Features

    Enterprises having that have a large amount of content to share Ideal User

  • Customers

    Both free and paid versions Paid / Free

    Easily create Facebook apps and promotions that can be integrated into a variety of other social networks and webpages

    Key Features

    Businesses that incorporate a lot of apps in their marketing promotions Ideal User

  • 4. SOCIAL ANALYTICS THIS SOFTWARE IS USED TO MEASURE AND UNDERSTAND

    RESULT OF A COMPANYS SOCIAL MEDIA EFFORTS ACROSS PLATFORMS

  • Customers

    Paid Paid / Free

    Beautiful, insightful, data-driven designs will fuel your strategy and guide your decision-making process. Their visualizations are designed to provide actionable insights as quickly as possible to key decision makers.

    Key Features

    Catering to all different kind of agencies Ideal User

  • Customers

    Paid Paid / Free

    Socedo discovers the social prospects that match your custom criteria then further qualifies them via predefined engagement workflow

    Key Features

    Large businesses who want to heavily go with lead generation through social media Ideal User

  • Customers

    Paid Paid / Free

    Cyfe delivers detailed reports related to SEO, Google Analytics, AdWords and brand mentions that even a small-business owner can afford to use.

    Key Features

    Large enterprises with multiple accounts who need a consolidated social media dashboard to measure and analyze social media

    Ideal User

  • Customers

    Paid Paid / Free

    As another analytics tool, Social Clout looks at where you can make significant improvements in engagement, campaigns and keywords. It also delivers reports on demographics and social-media results.

    Key Features

    Large enterprises with multiple accounts who need a consolidated social media dashboard to measure and analyze social media

    Ideal User

    Not available on the website

  • Customers

    Paid Paid / Free

    Data is visualized in a beautiful way Key

    Features

    Businesses that incorporate a lot of apps in their marketing promotions Ideal User

  • Customers

    Paid Paid / Free

    Wide range of data reports. Reports on competitors and can be downloaded on Excel and PDF

    Key Features

    Enterprises or large firms for multiple accounts to follow Ideal User

  • Customers

    Paid Paid / Free

    Affordable pricing Key

    Features

    Companies only interested in Facebook and Twitter Ideal User

  • Customers

    Paid Paid / Free

    Keeps history of each client conversation

    Key Features

    SMB to Enterprise Ideal User

  • 5. SOCIAL INFLUENCERS THIS SOFTWARE IS USED TO FIND AND ENGAGE WITH SOCIAL

    MEDIA USERS THAT ARE PARTICULARLY INFLUENTIAL IN SPECIFIC TOPICS AND UNDERSTANDING THERE SPHERES OF

    INFLUENCE

  • Customers

    Free Paid / Free

    Aggregates the information into easy-to-read links and providing a way to add influencers that you can leverage for your own marketing needs.

    Key Features

    Free Subscription tool Ideal User

    Free to use where anyone can subscribe to the

    service

  • Moz App which anyone can use Customers

    Paid Paid / Free

    You can get deeper information about your followers, where they are located, and when they tweet plus the ability to locate new influencers and optimize your own tweets.

    Key Features

    Businesses who want to engage influencers for their service or product Ideal User

  • Customers

    Paid Free 14 day trial Paid / Free

    This social-media tool provides a way for you to locate those influencers who can elevate your brand and attract more potential customers.

    Key Features

    Enterprises who need help in Influencer marketing Ideal User

  • Customers

    Paid Paid / Free

    Thorough reporting with segmented influence

    Key Features

    Enterprise firms Ideal User

  • Customers

    Paid Paid / Free

    Identifies influential bloggers Key

    Features

    Organizations who have blog outreach in their campaigns Ideal User

  • Customers

    Paid Paid / Free

    Simple to use with one score to understand

    Key Features

    Generate earned social media for your launch or campaign Ideal User

  • Customers

    Both free and paid versions Paid / Free

    Discover the people behind the counts. Know, segment, and target your social audience as never before.

    Key Features

    Large enterprises with engaged social following Ideal User

  • Doesnt keep track of users Customers

    Paid Paid / Free

    Transparency on what goes into the score

    Key Features

    Individuals and organizations Ideal User

  • For more conversations

    Follow and Contact me at:

    www.twitter.com/nitinkarkara

    www.linkedin.com/in/nitinkarkara

    http://www.twitter.com/nitinkarkarahttp://www.linkedin.com/in/nitinkarkara