You've Heard of Pinterest, Correct? Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business? In many cases, Pinterest is driving more traffic to websites than any other social network More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network 69% of Pinterest users found the item they eventually purchased on Pinterest Pinterest users use it to keep up with latest trends and interests The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button. Convinced? You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
2. Who we areHall Internet MarketingPortland, MaineIn business over 12 years@hall_webAmanda OBrienVP of Marketing@amanda_pants 3. Got Questions? Use GoToWebinar Ask a Question Twitter with @hall_web Email email@example.com 4. What is Pinterest?! Relatively new Online image collections pinboards Beautiful interface HUGE with womenPhoto credit: http://pinterest.com/pin/231724343297302313/ 5. Why should you care?In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus,Reddit, and Youtube combined.Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/http://youtu.be/AfyByLwiIe8 6. How do I use pinterest for my business?Photo credit: http://pinterest.com/pin/133911788890523054/ Participate Find new potential customers Generate interest Drive traffic Generate sales and leads aka Social Media10 CommandmentsPinterest for Business 7. Who is on Pinterest?11+ Million usersWomenAverage age 32Married or in a relationshipLong time on site 2nd only to FBPhoto credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/ 8. Create a business accountInvitation OnlyFill out your About section, logo and websiteConnect to FB and Twitter accountsShould you post to Facebook? 9. Start Pinning, Repinning and LikingAdd a descriptionCreate BoardsPhotos, videos, blog postsmore on that later 10. Pinterest and your websiteBookmarklet, social sharing iconsPinterest button to your siteAdd an image to all blog posts from now on!Watermark your original images to protect them 11. Making Money Add prices and link to purchase Affiliate links 12. Business Best PracticesPin regularly and not in burstsLabel your pin board categoriesEngage with other pinners like and comment on other pinsClear, colorful photosRead this: http://pinterest.com/about/copyright/Check the source of the pin before you repin 13. Promote from other sources,not just your own work.Photo credit: http://www.flickr.com/photos/mhauri/4450804162/ 14. Pinterest searchpins, boards, people 15. More advancedTag other pinners with @Collaboration boards with staff or top clientsEvent boards invite attendees to post on that boardLinks in your pin descriptionsUse hashtagsWatermark your original contentWP Pinterest widget 16. Who is pinning your stuff?http://pinterest.com/source/yoursiteherePhoto credit: http://pinterest.com/pin/74872412525500748/ 17. What to pin Items around your industry Infographics Products Boards that show your values Thanks yous Clients Local content How to videos eBook covers Team members Highlight old content Coupons Be a thought leader Video gallery Case studies Testimonials What is your ideal client pinning?How do your products andservices fit into your customerslifestyles? How does it help them? 18. Persona driven boards Content for specific client types What are their interests, needs How does your business help? 19. Take all the fun out of it When do you get the most repins, likes and referrals? Analytics and test different posting timesView pinboards of your customers to understand them betterWhat is driving traffic and leads?Clicks per pin, repins per pin, time spent on your site by Pinterest users 20. Promote Cross promote Add popular pins to newsletter 21. Contests Read this https://pinterest.com/about/terms/ Look at these http://pinterest.com/pinterestbiz/pinterest-contests/ Kraft Pin & Win contest 22. Examples Cabot Cheese Chobani GE Whole Foods Marketo Scholastic Mashable 5 Interesting Pinterest Marketing Campaigns 23. B2B? InfographicsPutting your prettiest foot forwardPinterest search is about the descriptionsFresh content is rewardedFollow companies and boards not necessarily people 24. Do visuals play a role in your business? Is your demographic there? Do you have the time and content? Test, test, testPhoto credit: https://pinterest.com/pin/5488830766206663/Should you be on pinterest? 25. Pinerly content management dashboard. Track pins via campaigns,stats. Suggests people to follow and best TODs. Pinstamatic Create original pins 7 Useful Pinterest Tools to Supercharge Your PinfluencePhoto credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/Other Tools 26. Need to know more? This Is Everything You Need To Know About Pinterest (Techcrunch) 26 Tips for Using Pinterest for Business (Social Media Examiner) Pinterest Help and Resources Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land) 103 Resources For Becoming a Pinterest Expert (KISSmetrics)http://pinterest.com/pin/51228514481435341/ http://pinterest.com/pin/178384835210681441/ 27. Learn MoreTwitter: @Hall_Web@amanda_pants Blog http://www.hallme.com/blog/ Webinars http://www.hallme.com/webinars 7/10 - Creating a User-Centric Website 7/24 - 6 Common SEO Mistakes on Business Websites Archived webinars - http://www.hallme.com/archived-webinars1-877-425-5932 (HALL-WEB)firstname.lastname@example.orgDownload our new eBook: http://bit.ly/hall-ebook