Why Should You Use Pinterest For Your Business
Pinterest For Your BusinessBest Practices By Imtiaz Ahmed Shuvo
SO, What is
Pinterest Is A Social Networking Website Where Users Can Upload, Save, Sort, And Manage Images known As PinsPinterest Acts As A Personalized Media Platform. Users Can Browse The Content Of Others On The Main Page. Users Can Then Save Individual Pins To One Of Their Own Boards Using The "Pin It" Button, With Pinboards Typically Organized By A Central Topic Or Theme. Users Can Personalize Their Experience With Pinterest By Pinning Items, Creating Boards, And Interacting With Other Members. By Doing So, The Users "Pin Feed" Displays Unique, Personalized Results.
3Pinterest Is The Fastest Growing Social Network Ever.Pinterest Was Launched On March 2010300+ Employees. Current Alexa Rank: 28Founders: Ben Silbermann, Evan Sharp and Paul SciarraHeadQuarter Location: San Francisco
The Site Is Most Popular With Women83% Of The Global Users Were Women in 2012.For January 2012, Comscore Reported The Site Had 11.7 Million Unique U.S. Visitors, Making It The Fastest Site Ever To Break Through The 10 Million Unique Visitor Mark.Ads On The Site Could Generate As Much As $500 Million In 2016, Estimates Michael Pachter, An Analyst At Wedbush Securities
Quick Facts Contd.
Ok Got It.But why Should I Use it For Business ???
BecausePinterest Users Are Higher SpendersPinterest Users Spend $180 Vs. An Average Of $85 Spent By Facebook UsersPinterest Drives More Sales Than Facebook.Pinterest Helps Business To Acquire More New Customers Than Any Other Social Media.
So , Lets Get Started..
Start with aneye-catching profileCreate A Business Account And Verify Your Website. This Lets Pinners Know That Its The Real You, And Itll Also Give You Access To Pinterest AnalyticsPick a profile image that will help people recognize you (logos work great).
Create and organize boardsCreate A Range Of Boards That Showcase Your Brands Personality And TasteMake Sure Each Board Has Enough Pins Give Your Boards Clear Names So That People Can Tell Whats On Them
Pinning FormulaPin At Least Once A Day So Your Followers Get Fresh Content In Their Home Feeds.Dont Just Pin Your Own Stuff. You Can Tell A Richer Story By Adding Pins From Others.Make Sure Your Pins Link Back To Somewhere Helpful, So That Pinners Can Have A Better Experience And So That You Can Get More Referral Traffic To The Right Places.
Engage with otherPinnersFollow Other Peoples Boards And Repin, Like And Comment.Create Group Boards And Invite People Who Love Your Brand To Contribute.Make It Easy For People To Pin Your Stuff By Adding The Follow Button To Your Website.
The art of the Pin: ImageUse High-quality ImagesGo For Taller Pins. Pins With Multiple Images Can Work WellMinimize The Amount Of Text On An Image
The art of the Pin: DescriptionEvery Pin Should Have A Description That Gives Context.Write Thoughtful, Timeless Copy
A Closer Look At SearchBe SpecificPre-populate Pin Descriptions On Your WebsiteDont Just Drop In Keywords Or Hashtags
Make your website PinnableUse Plenty Of High-quality ImagesAdd The Pin It Button To Your SiteMake Pins From Your Site More Useful
Its Not OverLearn From PinnersEncourage People To Add PinsShow Off Your Most Popular Pins On Your Website
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