Rules of Content Marketing

  • Published on
    27-Aug-2014

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Looking for content marketing best practice, here are 7 rules that your content marketing design cant ignore. 1.Provide a clear User Path 2.Keep Design consistency 3.Show more. Tell less 4.Optimize for different Device 5.Enable virality 6.Make call to action pop 7.Offer the right price

Transcript

  • 7 RULES OF CONTENT MARKETING DESIGN That converts customer
  • HOW MANY TIMES HAVE YOU LEFT A BLOG BECAUSE IT WAS HARD TO FIGURE OUT?
  • OR MAYBE BECAUSE IT WASNT OPTIMIZED FOR MOBILE DEVICES?
  • CRAPPY CONTENT MARKETING DESIGN TAKES USERS TO A DEAD END AND IT DOESNT CONVERT CUSTOMERS Surprise!
  • GOOD DESIGN IS ABOUT TAKING USERS THROUGH AN ENGAGING AND PERSUASIVE JOURNEY. HERE ARE 7 RULES THAT YOUR CONTENT MARKETING DESIGN CANT IGNORE:
  • Provide A Clear User Path1
  • CAN VISITORS EASILY FIND WHAT THEY'RE LOOKING FOR? OR IS YOUR CONTENT BURIED DEEP IN NAVIGATIONS?
  • KEEP THE BEHAVIOR OF THE USER ALWAYS IN MIND. FOR EXAMPLE: WHEN SOMEONE LANDS ON A BLOG POST, THEY SHOULD KNOW WHAT TO DO NEXT.
  • Keep Design Consistency2
  • JUST LIKE YOUR MESSAGING, CONTENT MARKETING DESIGN HAS TO HAVE A CONSISTENT FLOW FOR EXAMPLE: THE LOOK & FEEL OF A CTA SHOULD COMPLEMENT THE LANDING PAGE THAT IT LEADS TO.
  • Show More. Tell Less.3
  • IMAGES AND VIDEOS CAN HELP YOU TELL YOUR STORY WITH LESS CLICKS AND LESS READING INSTEAD OF WRITING LONG DESCRIPTIONS OR EXPLANATIONS, INCORPORATE VISUALS AND INTERACTIVE CONTENT
  • Optimize For Different Devices.4
  • THE AVERAGE USER WILL NOT WAIT MORE THAN 6 SECONDS TO SEE IF YOUR CONTENT IS OPTIMIZED FOR MOBILE. TECHNOLOGIES LIKE RESPONSIVE DESIGN CAN HELP YOU ENSURE THAT YOUR CONTENT WORKS ON ANY SCREEN SIZE.
  • Enable Virality5
  • SOCIAL NETWORKING SITES ACCOUNT FOR THE MOST REFERRAL TRAFFIC TO ALMOST ALL WEBSITES, JUST BEHIND ORGANIC SEARCH.
  • ADD SHARING BUTTONS FOR THE SOCIAL NETWORKS THAT YOUR TARGET AUDIENCE USES THE MOST. YOU CAN ALSO SIMPLIFY SHARING STEPS BY INCLUDING EMBED CODES RIGHT BELOW VIDEOS, INFOGRAPHICS, AND OTHER VISUALS
  • Make Call-to-actions Pop6
  • CTAs HAVE TO STAND OUT FROM THE REST OF THE PAGE SO THAT ITS EASY FOR PROSPECTS TO KNOW WHERE TO CLICK ONCE THEY DECIDE TO TAKE THE NEXT STEP
  • FROM CHOOSING THE RIGHT SIZE (BIGGER ISNT ALWAYS BETTER), TO USING COLORS THAT POP, AND LEAVING ENOUGH SPACING AROUND BUTTONS DIFFERENT VERSIONS OF CTAS SHOULD BE CONTINUALLY TESTED.
  • Offer The Right Prize.7
  • BALANCE BY THE VALUE OF WHAT YOURE GIVING AWAY V/S THE PERCEIVED BARRIER TO GETTING IT.
  • BY OPTIMIZING DESIGN, YOU REDUCE CONFUSION AND GUIDE VISITORS FROM VIDEOS TO BLOG POSTS, EBOOKS, LANDING PAGES, AND CTAs.
  • BY OPTIMIZING DESIGN, YOU INCREASE LEADS AND SALES. YOU IMMERSE PEOPLE IN YOUR JOURNEY AND TAKE THEM EXACTLY WHERE THEY WANT
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