Social media marketing presentation

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    12-Apr-2017

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Social commerce And The law of social advertising

Objectives:

To understand the relationship between social commerce and e-commerceTo define socal media advertisingTo examine the best practices for social media advertisingTo explain the childrens online privacy protection act

The relationship between social commerce and e-commerceSocial commerce is a subset of e-commerce I.e the practice of buying and selling products and services via the internetIt uses social media aapplications to enable online shoppers to interact and collaborate during to shopping experienceIt assist retailers and customers during this processSocial commerce is the fourth zone of social media

Social media advertisingDefinition:

Social aadvertising comprised of any online advertising conducted on social networks. Advertising oon social platforms such as Facebook, YouTube, LinkedIn, and Twitter have become aan integral part of campaign planning.

Be truthful in your social media advertising any claims you make, including outside agencies, PR and marketing firms, affiliated marketers and so on, through social media or otherwise must be truthful.

Make sure your social media advertising claims arent unfair or deceptive to comply with the FTC Act, advertisements also need to be fair and non-deceptive.

Substantiate your social media advertising claims and those made on your behalf advertisers must have a reasonable basis for advertising claims before they are disseminatedBest practices for social media advertising

The Childrens Online Privacy Protection Act (COPPA) Companies using social media in advertising campaigns should also be aware of legal restrictions on their privacy and data security practices as regards to minors.

The COPPA Rule, issued pursuant to the Childrens Online Privacy Protection Act (COPPA), imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13.

The following are requirements Operators must meet prior to collecting, using or disclosing personal information from children;Post a privacy policy on the home page its website or online service and a link to the privacy policy everywhere personal information is collectedProvide notice to parents about the sites information collection practices and, with some exceptions, obtain verifiable parental consent before collecting, using or disclosing personal information from children.Give parents the choice to consent to the collection and use of a childs personal information for internal use by the website or online service, and give them the chance to choose not to have the personal information disclosed to third parties. The Childrens Online Privacy Protection Act (COPPA)

Provide parents with reasonable access to their childs information and the opportunity to delete the information and opt out of the future collection of use of the informationNot condition a childs articipation in a game, the offering of the prize, or another activity on the disclosure of more personal information than is reasonably necessary to participate in the activityEstablish and maintain reasonable procedures to protect the cconfidentiality, security and integrity of the personal information ccollected from children.The Childrens Online Privacy Protection Act (COPPA)