Social Media Marketing with PINTEREST

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    14-Aug-2015

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  1. 1. Social Media Marketing | PINTEREST
  2. 2. Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media www.VIRTUALVillageMedia.com Social Media Marketing ENGAGE WITH US #VIRTUALWorkshop @TechSoup @npsl
  3. 3. More than one billion monthly active users on Facebook. Over 230 million monthly active users on Twitter. ITS YOUR JOB TO MAKE PEOPLE AWARE OF WHAT YOUR ORGANIZATION CAN OFFER!!! Social Media Marketing
  4. 4. DEFINITION OF SOCIAL PROSPECTING The art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team. Social Media Marketing
  5. 5. Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media www.VIRTUALVillageMedia.com SOCIAL MEDIA PROSPECTING WORKBOOK ITS BEYOND MONITORING KEYWORDS. Its about engaging people that may or may not know what your business can do for them. The Social Media Prospecting Workbook teaches the fundamentals of how to listen to social media conversations in order to generate leads for your business. Download NOW! http://bit.ly/socialmediavvm Social Media Marketing
  6. 6. WHY PINTEREST? If youve been ignoring Pinterest, youre late. But there is still time to catch upand you should. Pinterest statistics are showing no signs of stopping their upward trend, and smart online publishers will take steps to grab a piece of the Pinterest pie for themselves. Beth Hayden, Copyblogger 70,000,000 USERS Social Media Marketing
  7. 7. According to Wishpond, 43% of PINTEREST users like to associate with brands, whereas only 24% of Facebook users do. A BizRate study found that 66% of PINTEREST users regularly follow and re-pin retailers. This same report found that only 17% of Facebook users said they rely on Facebook for purchasing inspiration. BizRate also reported that 69% of online consumers who visit PINTEREST have found an item they have purchased, or will purchase, compared to only 40% of online consumers who visit Facebook. Source: MARKETO Social Media Marketing
  8. 8. YOUR PROFILE IS YOUR BRAND 1. Username should match your real name or business name. 1. Fill out the About section and give people a brief description of yourself or your business. 2. Include a link to your website 3. Upload a profile photo, preferably a headshot. Social Media Marketing
  9. 9. One of the biggest mistakes marketers make on PINTEREST is to pitch their own business instead of listening to what customers want to see. Provide value, offer compelling content, and educate/entertain 80% of the timeshowcase your product closer to 20%. Ekaterina Walter, Co-Founder and CMO, Branderati CREATING QUALITY CONTENT WITH PINTEREST SELL YOUR VALUE! NOT YOUR ACCOMPLISHMENTS Social Media Marketing
  10. 10. CREATING QUALITY CONTENT WITH PINTEREST EDUCATE | How to Boards, ebook boards, informative articles ENTERTAIN | Use images, quotes, videos to capture and engage EXAMPLE | How others are using your product/service in interesting ways DO NOT PITCH! Social Media Marketing
  11. 11. CREATING QUALITY CONTENT WITH PINTEREST 1. Only pin things that interest your followers and represent your brand 2. Pining visually appealing content catches the attention of more potential followers. 1. Brand images are 23% more likely to be repinned if the image is not of a face. Social Media Marketing
  12. 12. CREATING QUALITY CONTENT WITH PINTEREST 1. Colorful images are preferred. 2. Red, orange and brown images are 2 times more likely to be repinned than blue images. 3. Images with medium lightness are 20 times more likely to be repinned than dark, mostly black images. Social Media Marketing
  13. 13. THIS IS HIGH COMPARED TO THE AVERAGE TWEET, WHICH IS ONLY RETWEETED ABOUT 1% OF THE TIME. A PIN IS REPINNED AN AVERAGE OF 10 TIMES. SHARE SHARE SHARE THE MORE YOU SHARE AND PIN TO YOUR BOARDS, THE MORE YOU WILL GET YOUR NAME OUT THERE. Social Media Marketing
  14. 14. BUILDING YOUR AUDIENCE WITH PINTEREST 1. 80% of the pins on Pinterest are repins. Make your content pin worthy. 2. Comment on the most popular pins on the Popular feed 3. Only comment on pins that are relevant to you and your brand. 4. Avoid comments like great pin or nice WARNING: Dont comment on posts more than to or three times a day. PINTEREST will mark you as spam and suspend your account. Social Media Marketing
  15. 15. BUILDING YOUR AUDIENCE WITH PINTEREST 1. Promote your most popular boards; Place in the top row so potential followers can easily see. 2. Invite followers to contribute to your boards = group boards; Will keep them fresh with content. 1. Contribute to group boards. Group boards live on your brands PINTEREST page and allow multiple users to collaboratively pin on a single board. Social Media Marketing
  16. 16. BONUS: HOST A PINTEREST CONTEST 1. Require contestants to follow you in order to enter the contest. 2. The better the prize, the more followers you can expect to gain. 1. Create a pinnable contest image that includes the following: 1. Logo 2. Call to Action 3. The Words: Contest, Giveaway 4. Contest End Date 5. Prize Social Media Marketing
  17. 17. BONUS: HOST A PINTEREST CONTEST Its a win-win situation. We discussed Pin to Win contests as a way to gather new followers, but these contests are also a way to keep your Pinterest page full of dynamic content. Heres a Pin to Win contest from ModCloth, which invites followers to create and submit Pinterest boards to inspire ModCloths upcoming wedding campaign. This generated tons of beautiful, relevant content for the ModCloth page. Source: MARKETO Social Media Marketing
  18. 18. Visual Art Contest 2015 | Art Changes the World is running in conjunction with It Takes a Village to Change the World campaign. Launched on the 14th of July 2015 this visual art contest is sure to entice even the hardest of hearts. Use your creative vision to craft your story and tell us, or show us, how art can change the world. July 14th 2015 September 8, 2015 ENTER TODAY!!!
  19. 19. GET YOUR FREE WEBSITE AND DIGITAL MARKETING ASSESSMENT TODAY! www.VIRTUALVillageMedia.com Our dedicated team will unravel your marketing process, assess your website and digital marketing efforts and provide a FREE roadmap with an ongoing strategy to push you in the right direction for success.
  20. 20. www.VIRTUALVillageMedia.com QUESTIONS / DISCUSSION Nonprofit Commons| TechSoup| By VIRTUALVillage Media Social Media Marketing
  21. 21. Social Media Marketing | VIRTUAL Workshop Series www.VIRTUALVillageMedia.com CONTACT INFORMATION: VIRTUALVillage Media, INC Michelle Morton | Faith Aljon President and Founder Michelle@VIRTUALVillageMedia.com (301) 850-1740 General Inquiries: Inbox@VIRTUALVillageMedia.com