Social Media Talk: Pinterest

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    27-Jan-2017

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PowerPoint PresentationSOCIAL MEDIA TALKPinterestredvinestudio.comnickihicksnickihicksnickihickssnickers1197nickihicksnickihicks1HI, IM NICKI HICKS!redvinestudio.comredvinestudioredvinestudioredvinestudiored-vine-web-studioDesign. Develop. Optimize.redvinestudio.comWHATS THE POINT OF USING PINTEREST FOR YOUR BUSINESS?redvinestudio.comWHATS THE POINT OF USING PINTEREST FOR YOUR BUSINESS?1Get in front of your target audience.2Start conversations.3Build relationships.4Convert leads.redvinestudio.comIS PINTEREST RIGHT FOR YOUR BUSINESS?redvinestudio.comFIRSTA FEW PINTEREST STATISTICS180% of pins now saves are re-pinned from other posts.2The lifespan of a pin is 1,680 times longer than a Facebook post.3Red and orange images receive 200% more re-pins than blue images.4Users who pin 15 30 times/day get the best results.Statistics above are from SocialMarketingWriting.comredvinestudio.comNOWLETS TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)Statistics above are from Sprout Social.redvinestudio.comNOWLETS TALK DEMOGRAPHICS: LOCATION TYPEStatistics above are from Sprout Social.redvinestudio.comNOWLETS TALK DEMOGRAPHICS: INCOME & EDUCATIONStatistics above are from Sprout Social.redvinestudio.comOK. SO YOURE CONVINCED YOU NEED TO BE ON PINTEREST.NOW WHAT?!redvinestudio.comSTEP 1: CREATE YOUR ACCOUNTYou can create a personal and/or business account.redvinestudio.comSTEP 1: CREATE YOUR (BUSINESS) ACCOUNTFor business, go to https://business.pinterest.com/. redvinestudio.comSTEP 1: CREATE YOUR ACCOUNTredvinestudio.comSTEP 1: CREATE YOUR ACCOUNTredvinestudio.comSTEP 2: GROW YOUR PINTEREST AUDIENCE1Follow and like other Pinterest accounts that make sense.2Give your readers the ability to pin or save your blogposts.3Post regularly. Share other content 80% of the time, and your own 20% of the time.4Go wide with your content. Think about everything and anything that your niche would be interested in.redvinestudio.comSTEP 3: PIN (OR SAVE) CONTENTDo regular searches for interesting content.redvinestudio.comSTEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.redvinestudio.comSTEP 3: PIN YOUR OWN CONTENTredvinestudio.comSTEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.2Input the URL.redvinestudio.comSTEP 3: PIN YOUR OWN CONTENTInput the URL.Choose the best image for the post. (Again, create a unique one for Pinterest.)redvinestudio.comSTEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.2Input the URL.3Choose the best image for the post. (Again, create a unique one for Pinterest.)redvinestudio.comSTEP 3: PIN YOUR OWN CONTENTredvinestudio.comSTEP 3: PIN YOUR OWN CONTENT1Choose to pin something from the web.2Input the URL.3Choose the best image for the post. (Again, create a unique one for Pinterest.)4Publish!redvinestudio.comSTEP 3: PIN YOUR OWN CONTENTredvinestudio.comSTEP 4: TAKE PINTEREST TO THE NEXT LEVEL1Create boards (like categories) where you group your content.2Create longer descriptions (with at least 100 200 characters).3For your own content, use unique images by using a tool like Canva.4Incorporate pricing if youre talking about a product.redvinestudio.comSTEP 5: CONVERT YOUR FOLLOWING1Establish your expertise.2Engage your followers.3Push people toward content or content offers where they can convert.4Measureeverything.redvinestudio.comNOWTHE FUN PART:MEASUREMENTredvinestudio.comYOU CANT MANAGE WHAT YOU DONT MEASURE1Visits2Engagement3Leads4Conversionsredvinestudio.comPINTEREST ANALYTICSView your Twitter Analytics at https://analytics.pinterest.com/. redvinestudio.comTWITTER MEASUREMENT: GOOGLE ANALYTICSredvinestudio.comPINTEREST ADVERTISINGCheck out your advertising options at https://ads.pinterest.com/. redvinestudio.com