Twitter for Scientists Workshop: Why Bother and How To Get Started

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  1. 1. TCGA 2015 Symposium Twitter Workshop for Scientists Emma J. Spaulding, MPH @TCGAupdates @emmajspaulding
  2. 2. Agenda Twitter Basics 5 Reasons You Should Use Twitter Twitter Terminology Hits and Misses From @TCGAupdates and Others Lessons Learned Twitter Analytics
  3. 3. What is Twitter? Microblogging platform New technology, old concept
  4. 4. 5 Reasons You Should Care 1. Connect with people in a very public way 2. Patients perspectives 3. Follow conferences from afar 4. Its fun! 5. Advance your career
  5. 5. 1. Connect with people publicly Professionally
  6. 6. 1. Connect with people publicly .and personally.
  7. 7. 2. Patient Perspectives
  8. 8. 3. Follow Conferences
  9. 9. 3. Follow Conferences
  10. 10. 4. Its fun! #Overlyhonestmethods
  11. 11. 4. Its fun! #Overlyhonestmethods
  12. 12. 4. Its fun! @SarcasticRover
  13. 13. 4. Its fun! @SarcasticRover
  14. 14. 4. Its fun! @SarcasticRover
  15. 15. 5. Advance Your Career 94 % of employers are using social media as part of their recruiting strategies Only 20 to 30 percent of jobs are filled by people applying for published vacancies. Its who you know. The easiest way to connect with potential employers is through social media. You can form online relationships with people who could help you in the offline world. LinkedIn is still the most widely-used career management web site, but Twitter enables you to engage in conversations with people
  16. 16. 5. Advance Your Career
  17. 17. 5. Advance Your Career
  18. 18. 5. Advance Your Career
  19. 19. 5. Advance Your Career An Introduction to Social Media for Scientists, April 23, 2013 c/o Mark Story, @mstory123
  20. 20. Your Searchable Public Profile Facebook vs Twitter Expect potential employers and collaborators to scan through your social media presence as part of the selection process Scientists should use social media to make them "much more likely to be approached by someone looking for an expert in a particular field. @emmaspaulding and @emmajspaulding c/o Mark Story, @mstory123
  21. 21. @emmaspaulding
  22. 22. @emmajspaulding
  23. 23. 5. Advance Your Career Publishing Using Twitter, you can: Create additional links to your work: point people to other sites where you have published information, like ResearchGate, Google Scholar, Academia.edu or a prominent blog Make your voice heard: share your opinion on scientific matters in a very visible fashion Highly tweeted journal articles are 11 times more likely to be highly cited compared with those with minimal or no social media presence (source: Journal of Medical Internet Research) c/o Mark Story, @mstory123
  24. 24. The Illustrated History of Twitter https://www.youtube.com/watch?v=NzRksza GBbY
  25. 25. Twitter Terminology
  26. 26. Twitter Terminology Tweet: 140 character post Tweet: Noun and verb Carolyn: Did you see that tweet saying what a great job Julia Zhang did organizing the conference? JC: Yes, I tweeted that during the morning break. Handle: your username (@TCGAupdates or @emmajspaulding) Followers: Other people on twitter who want to follow what you post Hashtag: Topic identifier (#TCGA or #TCGA15) RT or MT: Tweeting anothers tweet with no or small changes Favorite: Similar but more private
  27. 27. @reply
  28. 28. .@mention
  29. 29. Twitter Terminology Feed: the constantly updated stream of tweets from people you follow URL shortener: makes a shorter version of a link so that it uses up fewer characters Often automatic, Bit.ly Live-tweeting: Tweeting whats happening from a conference
  30. 30. Best Practices Twitter as a cocktail party Getting Started Brevity Additional Content Photos NCIs Visuals Online: https://visualsonline.cancer.gov CDC's Public Health Image Library: http://phil.cdc.gov/phil/home.asp Flickr's "The Commons": https://www.flickr.com/commons Wikimedia Commons: http://commons.wikimedia.org/wiki/Main_Page c/o Mark Story, @mstory123
  31. 31. Best Practices Dont hashtag dump
  32. 32. Best Practices Engage with your followers Have you used @23andme? What did you think? Ancestry.coms genetic testing? Interesting? Worth it? Personalized medicine or precision medicine? Twitter or 3rd Party Apps Tweetdeck and Hootsuite If youre unsure, dont.
  33. 33. Hits and Misses From @TCGAupdates and others Twitter Analytics
  34. 34. Hit from @TCGAupdates
  35. 35. Hit from @TCGAupdates
  36. 36. Miss from @TCGAupdates
  37. 37. Miss from @TCGAupdates
  38. 38. Miss from @TCGAupdates
  39. 39. Others Hits
  40. 40. Others Hits
  41. 41. Others Hits
  42. 42. Others Misses https://www.youtube.com/watch?v=nVHlCtX5Ucs (00:59)
  43. 43. Others Misses
  44. 44. Others Misses
  45. 45. Lessons Learned Check your hashtags Use specific hashtags A twitter misstep is not the end of the world
  46. 46. Check your hashtag: #RhoA
  47. 47. Check your hashtag: #RhoA
  48. 48. Use specific hashtags: #cancer
  49. 49. Another type of #cancer
  50. 50. Another type of #cancer
  51. 51. Another type of #cancer
  52. 52. Another type of #cancer
  53. 53. Another type of #cancer
  54. 54. Another type of #cancer
  55. 55. Use specific hashtags: #cancergenomics
  56. 56. Use specific hashtags: The Healthcare Hashtag Project
  57. 57. http://www.symplur.com/healthcare- hashtags/
  58. 58. Use specific hashtags: The Healthcare Hashtag Project
  59. 59. Accidental Tweets
  60. 60. Accidental Tweets Not the end of the world Private person, not official account You monitor your account most closely Can always delete
  61. 61. Twitter Analytics: analytics.twitter.com
  62. 62. Terms and Definitions Twitters analytics website analytics.twitter.com Impression number of times a user saw our tweet Engagements number of times users interacted with our tweet Engagement Rate - Engagements Impressions Twitters Promoted Tweets 3-5% Engagement Rate
  63. 63. Engagement
  64. 64. Whats a good engagement rate? Twitters Promoted Tweets 3-5% Engagement Rate Tweets from #AACR15
  65. 65. Tour of Twitter Analytics
  66. 66. Tweet Details
  67. 67. Successful Tweet
  68. 68. IDing a Successful Tweet
  69. 69. ID a Failed Tweet
  70. 70. ID a Failed Tweet
  71. 71. Take Aways Dont delay! Get on and start listening Resources available
  72. 72. c/o Christie Wilcox, @NerdyChristie
  73. 73. Acknowledgements Teagan Keating Kuruna (@TeaganMPH) Mark Story (@mstory123)
  74. 74. Questions?

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