Visual Web Marketing + Instagram Power Tips by Adam Japko

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  • Marketing & The Visual Web

    Mobiles Impact on Social Engagement

  • Visual Web?

  • Visual Context Predates Mobile Technology

    The roots of interpreting objects lie in Susan Sontags 1960s essay Notes on "Camp

    objects are not interesting in themselves but rather in the way they are represented...[and their] manifestation and realization are in the eyes of the beholder

    whatever excess of understanding is suggested in a given image, a caption will eventually be needed to help read the image

  • Social Media Marketing Turns Powerful Through Context

    How does your shareshape or fit into the context of your brand?

    What filters are applied to content curation, creation, and sharing?

    What is your take on any one share and how do you caption articles, images, videos, etc?

    Why is your share distinctive from others sharing the same or similar content?

  • I challenge myself to capture daily happenings in a unique and aesthetically pleasing way. And sometimes I also try to make photos based on cheesy puns.

  • What is Visual Marketing And Why Is it so Powerful?

    Visual marketing is a discipline involving the relationship between an object and defining context.relying on composition and caption

    Visual marketing relies on a link between laws of visual perception & cognitive psychology

    Visual marketing received unprecedented boost from mobile, video, and social media technology

    Visual marketing, logically speaking, applies to businesses like Apartment Marketing as much as any other

  • Science of Visual When your eyes are open about

    two-thirds of the electrical impulses firing in your brain are related to the visual information cascading in

    Your brain fires up to 2 billion times per second just to compute, integrate, and remember all of the visual information it is taking in

    If you hear a piece of information, then a few days later you will only remember 10%. But if you add a picture to that information, recall goes up to 65%

    We are visual animalsestablished at birth

  • National Center for Biotechnology Information determined the average attention span of a human being fell over the last fifteen years, from 12 seconds to a mere 8

    Your brain can process images 60,000 times faster than it can process words

    In an instant, an image can convey an idea or an emotion which will stick with you much longer than the words on a page

  • Content Marketing Metamorphosis

    1. Bloggers were early first movers in social networking where content creation involved hours each day in order to get discovered on the Web and build a brand over time

    2. The world joined Facebook where short posts turned accepted habit while commenting (engagement) increased but shifted from blogs to social platforms

    3. Micro-blogs like Twitter built user bases encouraging even shorter 140 character shares

    4. Mobile explosion and accompanying apps allow for real time authenticity and reporting using pictures and images

    5. Practically throwing words to the wind, the web turned visual overnight with hyper adoption of social-sharing sites and apps like Instagram, Pinterest, SnapChat, YouTube, Meerkat, Periscope and more

  • Metrics for Content SuccessENGAGEMENT!

  • Visual = Engagement

  • All too perfect lighting, and happy people ring less than true. Perfect images are not representative of real experience

    Consumers want to see real images, of real things, taken by real people

  • Top Traffic Apt Blogs Are Visual

  • Instagram is Easier and More Engaging

  • Brand & Integrate W/Instagram

  • L2 has gathered 850 data points across 5,000 brands digital footprint. They predict Instagram will become the worlds most powerful social platform because of its visual and mobile roots.

    Authentic and believable imagery from daily life trump staged and perfect imagery for engagement

    The resonance of visuals manifests itself in Instagramsgrowth. The fastest growing platform has 200 million users and an engagement of 1.5%, which is 15x Facebooks 0.01 engagement rate.

    An algorithm based on community size and engagement would show Instagram to be the most powerful social platform NOW!

  • Posts>Followers>Engagement

  • Traditional Non-Visual Social Platforms Prove Point

  • Pinterest Is Socially Powerful

  • Facebook Images

  • Zuckerberg Taking FB to Video

  • Video Explosion

    Video perceived as challenging, expensive, and highly produced

    Mobile devices, YouTube, Vine, Periscope, MeerkatInstagram, and FaceBook changes game

  • YouTube has more than 1 billion users Every day people watch hundreds of millions of

    hours on YouTube and generate billions of views

    The number of hours people are watching on YouTube each month is up 50% year over year

    300 hours of video are uploaded to YouTube every minute

    Half of YouTube views are on mobile devices

  • Beauty Maven: Michelle Phan

  • Geek Baker: Roseanna Pansino

  • Fashion Aficionado: Bethany Mota

  • But Can Anyone Win With Video & Images?

    Video success is not exclusive to YouTube nor a monopoly of new media mega stars

    Image success is not exclusive to professional photographers nor celebrities

    Niche creators on any conceivable subjectsmall space living, exercise, city guides, local restaurants, decorating are creative beacons of content creation capable of growing engaged follow bases

  • Why Video Marketing On YouTube

    Content: Address your audiences needs. If you can blog about it, you can create a video about it. Frequently asked questions, expert series, holiday series, resident highlights, amenities, restaurants, local happenings.

    SEO: Your videos should be findable on and off YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube cant be overlooked.

    Branding: Brand your Channel Followers: Regular content posting will keep attracting and retaining

    followers Calls to Action: Create engagement like subscriptions, site visits,

    requests for portfolio through annotations enabled on YouTube page Leverage other social media platforms: Share videos from YouTube on FB,

    Twitter, and Instagram Review YouTube Insights: See what works and do more of that!

  • Apt Marketers Adopt YouTube:Still Time For Early Mover Advantage

  • Manchester Lakes Apartments Alexandria, VA

  • Integrating YouTube & Instagram

  • Visual>Context>Impression

    Thank You