10 Day Marketing Plan to Launch an App

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    15-Jul-2015

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At Last the Secret to Getting App Downloads via Content Marketing is Revealed

10 Day Marketing Plan to Launch an App

Puneet Yamparala, App Entrepreneurs AssociationPuneet Yamparala, App Entrepreneurs AssociationBefore you start, Get the FREE GUIDETo Getting 5,000+ Downloads in 2 Days Using Ninja Tacticshttp://eepurl.com/1xx-rPuneet Yamparala, App Entrepreneurs AssociationOne of the most exciting as well as the scariest time in the life of an App Entrepreneurs is when they are about to launch a new app.Puneet Yamparala, App Entrepreneurs AssociationWhile working at a startup in Silicon Valley, when we were about to launch our first app we stayed awake the whole night trying to make sure Puneet Yamparala, App Entrepreneurs Association that we were ready for the thousands of customer emails which we were going to get the next day and trying to be prepared for all the press our app was going to receive.Puneet Yamparala, App Entrepreneurs AssociationWe assumed that having a great launch was all about building an app and releasing it to the app store.Puneet Yamparala, App Entrepreneurs AssociationWe released our app on a Tuesday, because everybody told us that people are more active on social media on Tuesday and a launch gets increased visibility on Tuesdays due to this.Puneet Yamparala, App Entrepreneurs AssociationNow when I look back at our launch day, nothing went as per the plan. As soon we released the app into the app store, we got a few downloads Puneet Yamparala, App Entrepreneurs Association but soon there was nothing much happening with our app. Instead of the tens of thousands of downloads which we were expecting, we got less than 100 downloads.

Puneet Yamparala, App Entrepreneurs Association No blogger or reporter reached out to us to write about our exciting new app. In fact when I think about it, the few downloads which we did get were probably Puneet Yamparala, App Entrepreneurs Association from our friends who were just curious about our app. This was a great learning experience for me. Over the next few years I have done extensive research on Puneet Yamparala, App Entrepreneurs Associationthe right way to launch an app and here is what I think really works.Puneet Yamparala, App Entrepreneurs AssociationWhat not to doPuneet Yamparala, App Entrepreneurs AssociationThe biggest mistake most app entrepreneurs make is that they try to do everything and anything during a launch. This just ends up wasting your most valuable resource TIME.Puneet Yamparala, App Entrepreneurs AssociationSo the kind of things, which I will strongly advise you against spending your time and money on, are:Puneet Yamparala, App Entrepreneurs AssociationBuilding all social media accounts: You just cannot focus on all social media accounts at once so just pick the one social channel which works for your kind of account. Look for competitors in these social channels. Puneet Yamparala, App Entrepreneurs AssociationIf you dont see any competitors in a certain social channel then just stay away from that channel.Puneet Yamparala, App Entrepreneurs AssociationSubmitting your app to review sites and worse, paying to get reviewed: How many people in your target audience do you know who read review sites everyday and download the reviewed apps. Puneet Yamparala, App Entrepreneurs AssociationThis used to work a long time ago when there were very few review sites, but now nobody cares. Puneet Yamparala, App Entrepreneurs AssociationSharing your app in developer forums or groups: This is a waste of time unless your app is actually meant for other developers to use.Puneet Yamparala, App Entrepreneurs AssociationBuying burst campaigns: I have seen developers literally throw away thousands of dollars by buying burst campaigns (5,000 low quality downloads in one day) Puneet Yamparala, App Entrepreneurs Association and regret it deeply when all these users leave within a month and then get dinged in the rankings due to low retention.Puneet Yamparala, App Entrepreneurs AssociationBuying incentivized downloads: Just dont do this. If you pay somebody to download and use your app then obviously he is not the right user for your app.Puneet Yamparala, App Entrepreneurs AssociationExchange reviews: I was originally a fan of sites like smooth reviews.com which helped you get reviews for your app, but I have been hearing a lot about the problems with this.Puneet Yamparala, App Entrepreneurs AssociationIf you want to know more about what the problems are just drop a comment and I will explain in comments.Puneet Yamparala, App Entrepreneurs AssociationYour 10 Day App Marketing TemplatePuneet Yamparala, App Entrepreneurs AssociationBefore we get started, download the free app marketing template and use this to track your progress. Each marketing task is listed out in the template Puneet Yamparala, App Entrepreneurs Association and it can ensure that you succeed with your app launch while using the template. I have also filled out some sample data to help you understand Puneet Yamparala, App Entrepreneurs Association how to use the App Marketing Template.

Download the Free 10 Day App Marketing TemplatePuneet Yamparala, App Entrepreneurs AssociationYour App Launch Marketing PlanPuneet Yamparala, App Entrepreneurs AssociationYour app marketing plan basically has two phases. The first is the pre-launch phase and the second is the post launch phase.Puneet Yamparala, App Entrepreneurs AssociationBoth the phases are equally important and actually the post launch phase cannot be implemented without completing most of the steps in the pre-launch phase. Puneet Yamparala, App Entrepreneurs AssociationThe kinds of tasks, which are present in both phases, are guaranteed to get you results. None of these are hit or miss kind of strategies. Puneet Yamparala, App Entrepreneurs AssociationSo let us jump into the pre-launch phase and figure out how to implement the marketing plan.Puneet Yamparala, App Entrepreneurs AssociationPre-Launch App Marketing PlanPuneet Yamparala, App Entrepreneurs AssociationBefore you launch your app, you need to lay the groundwork which will help you get a ton of downloads once you launch your app.Puneet Yamparala, App Entrepreneurs AssociationIn fact some of the pre-launch activities which you are going to participate in will let you validate your idea even before you launch your app.Puneet Yamparala, App Entrepreneurs Association6 Days Before LaunchPuneet Yamparala, App Entrepreneurs AssociationThe first thing which you need to do as part of your pre-launch activities is to create a landing page for your app. The reason for this is to figure out the right messaging for your app. Puneet Yamparala, App Entrepreneurs Association Unless you know how to position your app and the right kind of message to use to attract users, you are always going to see sub-par results.Puneet Yamparala, App Entrepreneurs AssociationTo create a landing page, you can use http://unbounce.com. Unbounce has a free theme for mobile apps and you can use that to create your app Puneet Yamparala, App Entrepreneurs Association landing page very quickly. Unbounce also lets you track your landing page conversions, which is very useful for validating your idea and messaging.Puneet Yamparala, App Entrepreneurs AssociationWhile creating a landing page make sure that the landing page says that your app is going to launch soon and if the users want an invite, they can provide their email address.Puneet Yamparala, App Entrepreneurs Association5 Days Before LaunchPuneet Yamparala, App Entrepreneurs AssociationOnce your landing page is ready, it is important for you to send relevant traffic to your landing page so that you can achieve two goals:Puneet Yamparala, App Entrepreneurs AssociationThe first is to actually get a few emails of people who are ready to download your app once it launches

The second is to validate your ideaPuneet Yamparala, App Entrepreneurs AssociationTo send relevant traffic to your landing page, the most reliable channel is a Facebook paid campaign. Just create Facebook ads and drive traffic to your landing page. Puneet Yamparala, App Entrepreneurs AssociationThis traffic obviously needs to be of people who are the right target audience for your app. Once you start sending traffic to the landing page, take a look at unbounce Puneet Yamparala, App Entrepreneurs Association and see what kind of conversion rate you getting. If the conversion rate is around 3%-5% or more than that, then you have a good app idea on your hands Puneet Yamparala, App Entrepreneurs Association and you have also identified the right target audience for your app. Continue running ads to the landing page based on your marketing budget to collect as many emails as possible. Puneet Yamparala, App Entrepreneurs AssociationIn case you are not seeing a good conversion rate then you obviously need to modify one of the following landing page messaging, target audience or your complete app idea itself.Puneet Yamparala, App Entrepreneurs Association4 Days Before LaunchPuneet Yamparala, App Entrepreneurs AssociationIf you want to get huge bang on your launch day, good press coverage for your app can definitely help you. The thing to remember with getting good press coverage is Puneet Yamparala, App Entrepreneurs Association that you need to understand how press coverage during launch works. If you have a good app and want it covered, you need to do three things:Puneet Yamparala, App Entrepreneurs Association First find reporters who cover app launches and you can do this by looking up coverage on other apps which launched recentlyPuneet Yamparala, App Entrepreneurs Association Second reach out to these reporters and pitch your app. You need to make sure that you tell them not to write about your app before it is released. Puneet Yamparala, App Entrepreneurs AssociationThis is commonly referred to as an embargo. The third thing, which you need to do, is offer exclusive access to a reporter.Puneet Yamparala, App Entrepreneurs AssociationWhen you have an interesting app, reporters are extremely interested in being the only people to write about your on launch day.Puneet Yamparala, App Entrepreneurs AssociationObviously you need to select the right media outlet when agreeing to exclusive coverage agreement.There are many ways to reach out to press Puneet Yamparala, App Entrepreneurs Association but the most effective way is usually the simplest. Search for the email address of reporters from your preferred media outlets and drop them a short pitch about your app.Puneet Yamparala, App Entrepreneurs Association3 Days Before LaunchPuneet Yamparala, App Entrepreneurs AssociationNow that you know what kind of messaging works for your app, you need to create your app store description and get started with App Store Optimization.Puneet Yamparala, App Entrepreneurs AssociationThe app store description can contain the same sections, which your landing page contained. So basically you are going to have things like Puneet Yamparala, App Entrepreneurs Association headline, benefits, features and a few testimonials. Coming to App Store Optimization, you can pick any tool out there. My personal favorite is SensorTower. Puneet Yamparala, App Entrepreneurs AssociationYou can use the trial period to complete your basic app store optimization.Puneet Yamparala, App Entrepreneurs Association2 Days Before LaunchPuneet Yamparala, App Entrepreneurs AssociationAs you are getting closer to the launch day, you need to ensure that the analytics tool which you are using to track your app is properly setup.Puneet Yamparala, App Entrepreneurs AssociationVerify that you have created events for the major checkpoints in your app and also setup funnels to track progress of users in your app.Puneet Yamparala, App Entrepreneurs Association1 Day Before LaunchPuneet Yamparala, App Entrepreneurs AssociationThis might not be relevant to all apps but in recent times Instagram has turned out to be an excellent source of downloads for app.Puneet Yamparala, App Entrepreneurs AssociationEspecially if you notice that there are a few accounts with a theme similar to your niche, you can contact them and ask them to do a sponsored post.Puneet Yamparala, App Entrepreneurs AssociationMost instagram accounts, which allow such posts, have a business contact or business email. Just make sure that these accounts have good engagement from their followers before you work with them. Puneet Yamparala, App Entrepreneurs AssociationLaunch DayPuneet Yamparala, App Entrepreneurs AssociationOn the launch day, the only thing which I would suggest that you do is to make sure that all the reporters who were supposed to write about your app have actually ... Puneet Yamparala, App Entrepreneurs Association done that and also to send out an email blast to all the people who provided their email addresses, informing them about the launch of the app.Puneet Yamparala, App Entrepreneurs Association1 day after LaunchPuneet Yamparala, App Entrepreneurs AssociationOnce you start seeing the initial set of downloads, the next stage is to keep the momentum going by launching mobile install ads using Facebook.Puneet Yamparala, App Entrepreneurs Association You can do basic mobile install ads or you can use some advanced ninja tactics to get downloads at a really low cost.Puneet Yamparala, App Entrepreneurs Association2 Days After LaunchPuneet Yamparala, App Entrepreneurs AssociationYour Facebook ads should have picked up some steam by now and you should be seeing a good number of downloads coming in for your app based on your budget.Puneet Yamparala, App Entrepreneurs AssociationNow you want to increase these downloads even further and break into the top ranks of the app store by launching the Instagram sponsored posts, Puneet Yamparala, App Entrepreneurs Association through the partnerships which you setup before the launch. Instagram sponsored posts can be very effective as long as you have done the following right:Puneet Yamparala, App Entrepreneurs Association Partner with a relevant influencer The influencer has an engaged audience Your post does not look like an ad but blends in with the contentPuneet Yamparala, App Entrepreneurs AssociationIf you get these three things right then you should see a good number of downloads from instagram as well.Puneet Yamparala, App Entrepreneurs Association3 Days After LaunchPuneet Yamparala, App Entrepreneurs AssociationNext is my favorite tactic to get a huge number of downloads. You can use giveaways to get thousands of downloads. There is a right way to do giveaways and I have covered that here.Puneet Yamparala, App Entrepreneurs Association4 Days after LaunchPuneet Yamparala, App Entrepreneurs AssociationAlthough this says 4 days after launch, you can actually wait for a few more days before you start looking at your analytics and figure out at which stage of the funnel Puneet Yamparala, App Entrepreneurs Association a user drops off. For example, if you notice that a user drops off after opening the app for first time and completing event 1 but does not get to event 2, Puneet Yamparala, App Entrepreneurs Association then just focus on improving the workflow to get a user to event 2. This way you can gradually keep improving your app while at the same time you get downloads Puneet Yamparala, App Entrepreneurs Association to keep up the momentum, which you gained through your launch. I hope this is useful for you. If you feel that I have missed out something Puneet Yamparala, App Entrepreneurs Association or if you have some other interesting tactics to improve your app launch just comment below and let us know.

Puneet Yamparala, App Entrepreneurs AssociationFor More App Business AdviceApp Entrepreneurs Associationhttp://appentrepreneursassociation.com