10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

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Ten mobile social trends for 2012 and beyond, including Social Fashion, Tagging, Interactive TV, Q&A, Personalized Recommendations, Social Context, Geo-Gaming, Augmented Reality, Near Field Communication, and Facial Recognition

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1.David Berkowitz VP Emerging Media 360i @dberkowitz [email_address] blog: MarketersStudio.com2. 3. From: David Berkowitz To: CET World Relive this presentationover and over again! http://bit.ly/cetw2011 4. Get yer playbooks right here 360i.com/socialcommerce 5. Going where few mobile social media users have gone before 6. Table of contents A bit about what Im doing here Some lofty stage setting10 incredible mobile social trendsthat will change your life and may make you want to put Emerging Media in your job title Recap Appendix : 3 pages of links from this talk Note: Check the Speaker Notes on SlideShare, or the notes field in the download, for added context 7. 7.2B 7.4B 8. 9. 1. Social Fashion 5. Putting ME in RecomMEndations 2. Tag, Youre It 3. Interactive TV 6. Social Context 7. Geo-Gaming4. Q&A 8. Augmented REALity 9. Near Field Community 10. Facial Recognition 10. What does it mean forreal people? 11. Fortunately, I found some. Well, I found Lenny Legoman Hi! 12. Fortunately, I found some. Well, I found Lenny Legoman and he recruited a few friends. 13. DISCLAIMERS No ninjas were harmed during the creation of this presentation.LEGO images are viahttp://minifigures.lego.com (except for Lenny Legoman, a name of my own device,and I found him on Google Image Search by looking for lego man white background and winding up athttp://www.exhibitoronline.com/exhibitormagazine/images/june07/itw/legoman.jpg). LEGO is not a current client of this presenter nor his agency, though this presenter played with quite a bit of LEGO as a kid and still thinks its pretty awesome, even if he doesnt know how on Earth someone would spend hundreds of dollars on one of their more advanced sets.These opinions have not been vetted by anyone, including the presenter himself. In some alternative universe cupcakes are good for you. I prefer real ninjas to social media ninjas. 14. 15. Lennys challenge How do I figure out what to wear?!?!? 16. Adding Facebook likes increased Steve Maddens mobile sites traffic by 30% within 24 hours. - Mobile Marketer Mobile social 101: start with Facebook 17. m 18. 19. 20. 21. Mirror, mirror tweeting on the wall 22. Reality check If these apps get me more compliments when I go out,Im going to be hooked! Make it work! 23. 24. Lennys challenge How do I organize all this stuff Im sharing? 25. Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see asredyou perceive asgreen . 26. Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see asredyou perceive asgreen . 27. Its like the HSBC Different Values campaign where the same image has different meanings to different people 28. 29. 30. Reality check Tags seem likea lot of work unless they help memake sense ofmy world. 31. 32. Lennys challenge When Im watching TV, how do I sharestuff and see what others are saying? 33. 34. The messy middle 35. 400 36. Mobile TV watching is a very social experience Source: Yahoo / Nielsen 37. The present and near-future: use mobile apps to sync up with TV allowing for interactive content and sharing 38. 39. 40. Reality check Im as big a channel surfer as there is, and TVs far more fun when my phonemakes it social. 41. 42. Lennys challenge Who can I ask questions that matter to me right now? 43. 44. 45. Reality check Any answers I get better be faster than Google or Siri, and even more relevant. 46. 47. Lennys challenge Why do I get thesame recommendations as my grandpa? Whats wrong with deals for 50% off your nextBingo tournament? 48. 49. 50. Wisdom app 51. Reality check My phone is personal, so any recommendations better be all about ME. 52. 53. Lennys challenge How can I find out if friends or people I should know are nearby? 54. Javits Sonar 55. 56. Reality check It takes a lot to weird me out, and this stuff weirds me out. 57. 58. Lennys challenge How can mobile games feel totally relevant wherever I am? 59. 60. 61. 62. 63. 64. 65. Reality check Geogamings for geeks, but if it becomes part of Angry Birds or Words with Friends, Ill be hooked. 66. 67. Lennys challenge How can Iumm augment stuff? IDK. 68. 69. 70. Airwalk 71. 72. Reality check I know a few thingsabout augmentation,but this is over my head. Make it fun or usefuland skip the jargon. 73. 74. Lennys challenge How can I really interact with any place or object right where I am? 75. Survey says 2011 is finally the year that near field communication begins to matter.The market will finally move away from the trial stage in regions where NFC infrastructure is in place. Forrester Research 2011 Mobile Trends report 76. 77. 78. 79. Reality check Does this work on my 1983 Motorola DynaTAC? If not,Ill use NFC when I get around to upgrading. 80. 81. 82. Lennys challenge How can facialrecognition work when all our faces look the same? 83. Lennys challenge How can facialrecognition work when all our faces look the same? 84. Utility 85. Matchmaking 86. Substitutions 87. Branded content in-store 88. Branded content via mobile 89. 90. Reality check I will make great sacrifices for no one to find out who I am. 91. 1. Social Fashion 5. Putting ME in RecomMEndations 2. Tag, Youre It 3. Interactive TV 6. Social Context 7. Geo-Gaming4. Q&A 8. Augmented REALity 9. Near Field Community 10. Facial Recognition 92. Thank you! David Berkowitz[email_address] @dberkowitz Blog:MarketersStudio.com More at 360i:@360i/blog.360i.com 93. Appendix: Links from this talk This is the best looking appendix Ive ever examined! 94. Appendix: Links from this talk This is the best looking appendix Ive ever examined! Let me know if you need an appendectomy. 95. Links from this presentation (page 1 of 3) Intro Social Commerce Playbook:www.360i.com/socialcommerce 1) Social Fashion Go Try It On:www.gotryiton.com Fashism:www.fashism.com Tweeting mirror:www.nedap-retail.com/fashion/intelligent-mirror 2) Tag, Youre It Pinterest:www.pinterest.com Instagram Hot Trends:web.stagram.com/hot/ 3) Interactive TV IntoNow:www.intonow.com GetGlue:www.getglue.com Shazam:www.shazam.com 96. Links from this presentation (page 2 of 3) 4) Questions? Answers. Localmind:www.localmind.com Opinionaided:www.opinionaided.com 5)Putting ME in RecomMEndations Alfred:www.alfredmobile.com Foursquare:www.foursquare.com Wisdom:www.wisdom.com 6) Social Context Sonar:www.sonar.me Banjo:www.ban.jo 7) Geo-Gaming Travelers Quest:www.kittycode.com/products/travelersquest/ Dokobots:www.dokobots.com Life is Crime:www.lifeiscrime.com Gumshoe:www.playgumshoe.com 97. Links from this presentation (page 3 of 3) 8) Augmented REALity Layar Vision:www.layar.com/layar-vision/ Aurasma:www.aurasma.com Airwalk by Goldrun:www.goldrungo.com(recap:bestadsontv.com ) New Balance baton:www.digitalbuzzblog.com 9) Near Field Community Mixi check-ins:www.mixi.jp(recap:techcrunch.com )Touchatag:www.touchatag.com(more onSlideshare )Coca-Cola vending machine: video onEngadget 10) Facial Recognition Coca-Cola social event:www.simplyzesty.com/facebook/(recap, video)FaceMate:www.findyourfacemate.com Cartoonizer for Android:market.android.com Kraft vending machine: video onPSFK Kate Upton staring contest: video atkate-upton.com (for work, of course)

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