21 new rules for content marketing

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    14-Apr-2017

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21 New Rules for Content Marketing

21 New Rules For Content Marketing

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1. Treat Keyword Like Hot sauceThe old days of keyword stuffing are long gonePut Keyword in the title and use it only once or twice in article

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2. Have a Voice Customers Can Identify WithDevelop a consistent tone, message and personality for brand

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3. Build Trust With TransparencyLet go of the top down approach, and let customers in on decision making process

Let them get to know team through Authorship and social media

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4. Make the Most of a Great Idea with Multiple FormatsGreat ideas can be publishing in many different forms, such as blog posts, infographic and videos

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5. Headlines are EverythingCarefully craft titles for articles to entice readers

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6. Use the NewsFind out, and discuss how these current events and trends relate to products or services

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7. You Cant Stocks the Cupboards Till You Out the TrashFix these errors ASAP so they dont get in the way of progress

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8. Dont Just Post, EngageUsers respond to high quality content, so measure the reactions from your social communities to gauge effectiveness

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9. Invite Yourself to Someone Else Party Once a WhileGuest post on other relevant websites and cross promote the content to increase exposure

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10. Remember that Great Content Invites LinksContent marketing replaces a lot of the labor involved in link building

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11. Build Your Content Form an Ongoing PlanCreate an editorial calendar to manage schedule keep track of ideas

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12. The Best Inspiration Comes From Several Different SourceGet fresh ideas by visiting different sites for news and opinions

Steer clear of sources competitors frequent

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13. Quality is as Important as QuantityIts better to publish 1 good article per week than 5 low quality blogs posts

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14. Quantity Still MattersPublish at least 1 piece of content per week

If publish less frequently, readers will lose interest

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15. Take Your TimeDont force inspiration, and be patient because results wont come overnight

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16. Stop Buying Content from the Bargain Bin$3 article written by people overseas wont get you anywhere

They may hurt because of recent Panda updates

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17. Know Your Biggest Content Marketing EnemyBoring copy is worst enemyNo one will respond to bland content

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18. Use 1 Piece of Content to Promote AnotherAdd related posts to the bottom of blog posts, share blog posts in your email campaign, promote eBook with an infographic, etc

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19. Recycle Your Greatest HitsFind out which posts get the most traffic and reader interest

Reshare these posts through social media and recap popular articles in new posts

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20. Always Ask the Key Question About a Piece of ContentAssess your own work by asking yourself, Is this worth the readers time?

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21. Use Content to Turn Searchers, Readers and Fans Dont forget to include calls to action in posts, introduce promotions on blog.etc.

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Our Email is: sadiq@metakave.com

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CommunicationSadiq M. AlamFounder & Head of Ideas

Call: (+880) 017110 56474, (+880) 09611 699 014Email: sadiq@metakave.comSkype: sadiq.alam

MetaKave Dev HQApt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh