App Store Optimization ASO 101 - More App Downloads

  • Published on

  • View

  • Download


App Store Optimization ASO - 101App Store Optimization ASO - 101ASO Done Right = More Downloads!!www.OptimizeMyApps.comWhat is App Store Optimization?ASO = Targeted Keywords + Awesome Looking Icon + Great Informative ScreenshotsTargeted Keywords You get 100 characters on the App Store, are you making optimum use of them?Icon Does your Icon covey what your App does in a fleeting glance?Screenshots Can the user figure out the main functionality of your app by just looking at the screenshots?Targeted KeywordsBuilding a Great App is just the workThe other is marketing itYou have to find the most relevant keywords for your AppYou need to do a Traffic & Competition Analysis of your Keywords Choose High Traffic, Low Competition KeywordsAwesome Looking IconYou should instantly figure out the Functionality of a App by Glancing at its Icon For Example:The Icon on the Right can be Note Taking App, Presentation Aid App etc The Icon on the Left You know its can be nothing else than a Calendar Scheduling AppSo if you are looking for a calendar app you know which App you are going to Download!Example - Bad ScreenshotsAll you can figure out is that its a racing gameNo Explanatory Text to highlight game featuresHave to read Description to understand game = User loosing Interest/flicking to next gameSource: Bike Quad Race Bandits Free5Example - Great ScreenshotsSmash everything = Pretty much tells you its a destroy the town type GameJump Between Vehicles = Explains the features of the gameI dont have to read description = Quick download decision!!Learning = Explain everything in 5 ScreenshotsGet ASO Done!!App without Downloads = No RevenueGet a FREE Quote Today!!