Augmented Reality (AR): Designing the Use Case

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    23-Jan-2018

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AUGMENTED REALITY DESIGNING THE USE CASE1Rori DuBoffManaging Director, Head of Content InnovationRori.DuBoff@Accenture.com CREATING USER VALUEConvenience & Access Anytime, Anywhere Visualize & AugmentAnything, Any FormatRori.DuBoff@Accenture.com | September 2017 2VISUALIZE AUGMENTRori.DuBoff@Accenture.com | September 2017 3DESIGN THE USE CASEUSERWHERE:LOCATIONHOW:INTERACT/AUGMENT/ALTERWHAT/WHO:VISUALIZEWHY:UTILITYCREATIVITYENTERTAINIMPACT:DATAACTIONSEMOTIONSRori.DuBoff@Accenture.com | September 2017 4 Preview products and places in real-world context Personalize & customize engagement Easier navigation systems & guided workflow Creative tools for expression & sharing Environment-based gaming, activity & storytelling Enhanced training and collaboration Dimensionalise data insights5PURPOSE-DRIVEN IDEASRori.DuBoff@Accenture.com | September 2017 6Rori.DuBoff@Accenture.com | September 2017 7OPPORTUNITY CATEGORIESVideo Gaming Travel, Tourism & TransportationHealthcareReal EstateAutomotive Retail & Marketing Education EntertainmentRori.DuBoff@Accenture.com | September 2017 Source: emarketerMOBILE AR GROWTH100Billion Value by 2020Rori.DuBoff@Accenture.com | September 2017 8AMPLIFYING REACH & ENGAGEMENT9Rori.DuBoff@Accenture.com | September 2017 THANK YOU#ARKIT NYChttps://www.meetup.com/ARKit-NYC/Rori.DuBoff@Accenture.com | September 2017