Chicago EXPO Building a successful website with Joomla 1.5

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Presentation at Joomla EXPO in May 2008 - Building a Successful Website with Joomla 1.5

Transcript

  • 1. Building a Successful Website (with Joomla 1.5)

2. The Usual Bit

  • Here I pretend to know what I am talking about.
  • www.joomlashack.com
  • www.compassdesigns.net
  • www.joomlabook.com

3. So you want a website? Why? 4. Measuring Success

  • Much more than just traffic

5. Why Use Joomla? 6. Joomla is..

  • Easy
  • Powerful
  • Cheap (not free!)
  • The 80/20 rule

7. What is Joomla?

  • Its a Content Management System
  • CMS and the Single Web Designer(A List Apart - 2002)
  • Designers used to make and maintain content, now they need to make and train.

8. Elements of a Joomla site 9. The Template 10. Step 1 - Planning 11. There is no spoon, er, I mean page 12. Wheres the Beef, er, I mean articles? 13. Sections and Categories 14. Content Organization

  • Uncategorized Small sites
  • Global Section, multiple categories Medium sites
  • Multiple Sections and categories Big sites

15. Never Just One Answer 16. Step 2 - Navigation

  • More than just paths through the site
  • Menu Items control PAGE LAYOUT

17. Menus 18. Layouts

  • Three default layouts
  • Article
  • Blog
  • List/table
  • Template overrides!
  • Using the description and modules

19. Tips and Tricks

  • A better frontpage
  • Tokyo ~ $2 a square foot/month
  • CNNMoney ~ $8,000 a square foot/month
  • The Hidden Menu
    • Landing page links
    • SEF

20. Step 3 - Templates and Design

  • Important for credibility
  • Page design
    • Image margins
    • Stock Images (istockphoto.com)

21. Credibility

  • Design Look 46.1% Overall
  • Information Design/Structure 28.5% Overall
  • Information Focus 25.1% Overall
  • Company Motive 15.5% Overall
  • Information Usefulness 14.8% Overall
  • Information Accuracy 14.3% Overall
  • Name Recognition 14.1% Overall
  • Advertising 13.8% Overall
  • Information Bias 11.6% Overall
  • Writing Tone 9.0% Overall

22. Step 4 - Marketing 23. Marketing 101

  • Ways to get traffic
  • Organic (SEO)
  • Referral (links)
  • Pay per click (Google adwords)
  • Email (return visitors)

24. How to Build a Successful Site

  • Understand the goal
  • Planning (understand Joomla content)
  • Navigation (usability)
  • Design (credibility)
  • Marketing

25. Questions?

  • Stump the chump

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