Design For Startups - Jan Miksovsky

  • Published on
    20-Aug-2015

  • View
    581

  • Download
    0

Transcript

1. User Experience & Metrics Design at a startup, from your perspective September 25, 2010 Jan Miksovsky Co-Founder and VP User Experience,Cozi 2. Bare-bones design can be successful Home page, 2010 First home page, 1998 3. Design determines what the productIS 4. Can you design? 5. Can you designwell? 6. Finding a great designer 7. Design starts by talking with users Photo: Hobvias Sudoneighm 8. Need finding 9. Ideation 10. Pretty Photoshop 11. Create the simplest thing that could possibly work 12. Create the simplest thing that could possibly work 13. Create the simplest thing that could possibly work 14. Even a great designer will miss 25% of the time 15. Iterate September 2006 Example? 16. Iterate December 2006 17. Iterate February 2008 18. Iterate March 2008 19. Iterate June 2008 20. Iterate August 2009 21. Iterate June 2010 22. Iterate August 2010 23. Iterate September 9, 2010 24. Iterate September 30, 2010 25. Designs that dont ship are meaningless 404 Error The page cannot be found 26. Your input as founder/executive Your input as just another user Feature priorities (what business needs) Feature priorities (what users want) Existence of problems with the product Solutions to problems with the product Whether design is supporting your brand Look and feel 27. Bucket testing (A/B testing) 28. ROI of design Its impossible to measure ROI for user experience with a simple equation that can be applied across a wide swath of companies and projects. Leveraging Business Value: How ROI Changes User Experience, Adaptive Path http://adaptivepath.com/ideas/reports/businessvalue 29. Design requires trust 30. Design requires trust 31. Design requires trust 32. Design requires trust 33. Design requires trust 34. Design is not enough Without Funds Good management Great engineers Distribution Business model Hard work And copious amounts of luck a great design wont matter 35. Design, from your perspective Bring a great designer on board Start with the simplest thing that could possibly work Design will miss 25% of the time Expect iteration Designs that dont ship are meaningless Trust your designer Design is not enough 36. Thank you Jan Miksovsky [email_address] miksovsky.blogs.com/flowstate @JanMiksovsky