Designing With Vision

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    17-Aug-2014

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  • Designing with Vision Dave Cortright Interaction Designer
  • I am a designer.
  • However, I am not just a designer.
  • I am a problem solver.
  • solution problem
  • solution problem
  • problem solution
  • problem solution The best thing you can do for any project: Separate the problem from the solution. Or said another way
  • First define the problem, Then design a solution.
  • The Money Slide First define the problem, Then design a solution. If you walk away with nothing else from these slides, remember this.
  • Defining the problem is the most important task for any project.
  • Defining the problem is more important than designing a solution.
  • If I had 20 days to solve a problem, I would take 19 days to define it. Albert Einstein
  • Imagine taking a vacation.
  • Would you get in your car and just start driving?
  • If you did, youd eventually look up & find yourself here.
  • Nowhere.
  • If you dont know where youre going, how will you know when you arrive?
  • The same is true for any design project.
  • Great design doesnt matter if youre solving the wrong problem.
  • A vision statement defines the problem.
  • What makes a great vision?
  • Focus on people.
  • Give people what they want.
  • People want outcomes.
  • People do not want: tools artifacts features technology cool new
  • People do not want a hammer.
  • A hammer is just one of many possible ways to achieve the desired outcome.
  • Dont jump to solutions in the vision. There will be time for that during design.
  • The final component of a great vision
  • Order the items in a stack-ranked list.
  • Not everything can be top priority.
  • 1. Secure your own oxygen mask. 2. Assist others.
  • Sadly, if it came down to it 1. Secure your own oxygen mask. 2. Assist others.
  • So, a great vision is Focused on people Defined by outcomes they want Ordered in a stack-ranked list
  • 38 slides on product vision. What about design?
  • Great vision leads to great design.
  • Great design embodies the essence of the vision.
  • From a well-crafted vision, the design simply, falls out.
  • If this is the space of all possible design solutions
  • then every constraint you add
  • to your vision
  • further reduces the design space
  • until you are left with..
  • A very manageable design space.
  • Its a space, not a point; There are multiple design solutions.
  • But any design solution within this space is sufficient.
  • And since the space is so small, finding a design solution is easy.
  • And since the space is so small, finding a design solution is easy. > relatively
  • Keep your design simple.
  • Everything should be made as simple as possible, but no simpler. Albert Einstein
  • Simplify 1. The simplest way to achieve simplicity is through thoughtful reduction. 10. Simplicity is about subtracting the obvious, and adding the meaningful. The Laws of Simplicity by John Maeda
  • When in doubt, leave it out.
  • Justify every pixel.
  • Justify every interaction.
  • A great vision is Focused on people Defined by outcomes they want Ordered in a stack-ranked list and it leads to
  • A great design, which... Embodies the visions essence Is as simple as possible In summary, and suitable for printing
  • define the problem Great vision Focused on people Defined by outcomes they want Ordered in a stack-ranked list Great design design a solution Embodies the visions essence As simple as possible Dave Cortright http://davecortright.com davecortright@yahoo.com

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