Digital analytics in a nutshell

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Digital Analytics in a NutshellTabatha FarneyDirector of Web Services & Emerging TechnologiesUniversity of Colorado Colorado | @sharebrarian Digital Analytics in a NutshellWhat is Digital Analytics?Digital Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing digital usage. Digital Analytics Association How does this differ to Web Analytics?Web AnalyticsDigital AnalyticsSo what does that mean?Data from digital mediaWebsitesEmailsSocial mediaStreaming mediaHosted contentMobile appsSite searchesScripted objectsBlogsand the list goes onDigital Analytics & LibrariesThe Library Web Presencelibrary websitevendor contentsocial media siteslink resolver library catalogDigital Analytics & LibrariesThe Library Web Presencevendor contentlink resolver library cataloglibrary websitesocial media sitesThe ToolsThere isnt ONE tool to rule them allThe ToolsCounterAnd the list goes onDigital Analytics & Librariesvendor contentlink resolver library cataloglibrary websitesocial media sitesLinkDigital Analytics in LITA IGResource to share ideas and best practicesInnovators and creative spaceProud home to analytics enthusiasts and newbiesAgile enough to transform and adaptGet Involved!Consider being one of our panelists at the 2015 ALA Conference! Submit your ideas at: to our panel session on June 28, 2015 at ALA!Join the list-serv: ada@lists.ala.orgEmail either Tabby ( or Cody ( if you are interested in a leadership role for this Interest Group.


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