Facebook Meetup presentation -Content

  • Published on
    16-Apr-2017

  • View
    531

  • Download
    0

Transcript

Great Content for New Media Is About Communities . . .Optimization . . . And Authentic Engagement.Online content is like the weather; we complain about it or ignore it, but rarely do anything about it . . . even if poor content is all that stands between us and successful marketing or business.Communities and optimized web sites or social media pages also need plenty of superior content.The good news: improving your content isn't as hard as you think.The better news? We're here to help get you startedWhere Old and New Media Collide Your Audience--They're picky . . . Here Today, Gone Tomorrow . . . Task-oriented . . . And Readers!You can divide any crowd of internet users into two groups:Self-styled experts or controllers, and active members of knowledge communitiesBut both groups seek the same kind of social media age affiliations:Connections that are voluntary, temporary and tacticalTo appeal to both groups, your content must support any reader's search for such affiliations They Want Something Different A new expert or leader with a unique perspective An inclusive, sharing community, or Whatever . . .First decide if you prefer to stay ahead of the crowd, or to build tribes or teamsOr some combination of the two New Media Content Must BeClearConciseCompelling (and entertaining)Remember, everyone reading your content is asking the same brutal question: So What? . . . While listening to their favorite radio station, WIIFM-- What's In It For Me?And if they're still waiting for a good answer in seven seconds, they'll move onSo follow these four basic rules of content writing to hold and nurture their interest (Plus, remember to show, not tell)Give Me Content With Value!They'll only accept content rich withRelevance,Proof, andTakeaway value.It makes them feel engaged and specialThen make sure you offer plenty of value.Every time you write anything from a headline to a white paper, make sure it hasRelevance, proof and value. If it's missing one of these, it's as unstable as a stool with just two legsWith plenty of all three, we'll come back for moreEngaging Content . . . Is authentically satisfyingGives us choices and recognitionEmpowers us to grow and gain real insightAfter someone reads your superior content, they'll appreciate the obvious effort you put into itAnd want to work with youwhatever it is you doTreat them with respect and improve their lives, and you'll make them loyal fansGreat New Media ContentAttracts and engages every stakeholderGenerates discussionAlways delivers a powerful core nuclear messagePoor content is like a meal at McDonald'sSuperior content a feastA feast of real (or at least perceived) valueAnd every reader learns about your beliefs, your WhyIf they share those beliefs they'll support you A Great New Message Helps You:Plan more successful tasks and projectsAttract a diverse and loyal tribeImprove your content, product or serviceDiscovering your core message has been proven to be a great investment of time and energyIt improves you content--and helps you build your business, tooA Proven Four-Step ProcessBrainstorming with a heartHelps you build your core nuclear messageA first step to easier, engaging contentAnd discovering your message or brand isn't hardJust two hours is all my clients have neededThis unique brainstorming process unites ideas, people, and companies . . . Even viral movements! And it's the foundation for lots of great content.You--A Content Master?Identify your brandNuclear messageIdentify your styleExpert etc.Start creating better content todayStand out so you won't fade outConnect your core message with your ideal audience or marketBegin your new career as content master today!Create Your Own New Flag!Offer the most value and be the leader!Great content is so rich with value, it's like a viral flag that attracts great peopleThis brainstorming method helps you become a leader,acknowledged expert, or community organizerEven improve your parenting or public speaking skills! The first step is to brainstorm with yourself and create a strong core message and great contentLet me help you get started. trip@careygiudici.com