Getting Started With Google Analytics

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    20-Aug-2015

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  1. 1. Getting Started with Google Analytics
    Adam WareSwellPath Interactive
    @wheresitworking
    adam@swellpath.com
  2. 2. About the Speaker
    Owner/Principal at SwellPath Interactive
    Background rooted in web development
    +10 years web development > online marketing
    Business Analyst at Webtrends
    Experience implementing web analytics for Fortune 500s and small businesses
    Certified Google Analytics Qualified Individual, and Google Adwords Professional
  3. 3. Brief History of Google Analytics
    Developed from Urchin acquired April 2005
    Publically available to all users since August 2006
    Current tag rolled out in late 2007
    Major upgrades in Q4 in 2008, 2009
  4. 4. Getting Started What you need:
    A Google Account http://google.com/accounts
    A website
    Access to your websites code (or CMS in some cases)
  5. 5. Creating a GA account
    • Login tohttp://www.google.com/analytics
  6. General Information
    URL & Account Name
    beyond the pageview: what's going on with your dynamic content?
  7. 6. Contact Information
    Enter proper contact information
  8. 7. A Bit About Domains
    Google uses first party cookies for all sites
    By default, it uses different cookies for every sub-domain
    You can specify otherwise
    Easy for multiple sub-domains
    Not so for cross-domain tracking
    Getting Started with Google Analytics
  9. 8. Adding Tracking Code - Domains
    Select the domain option you want
    Getting Started with Google Analytics
  10. 9. Adding Tracking Code - AdWords
    Tying analytics to AdWords; complete the process in AdWords
    Getting Started with Google Analytics
  11. 10. Analytics Settings
    You should see the Analytics Settings page upon success
    Getting Started with Google Analytics
  12. 11. Editing Profiles
    Click Edit next to the appropriate profile
    Getting Started with Google Analytics
  13. 12. Profile Settings: Checking Status
    Google will proactively look for the code on your home page, if it is not there an error will be displayed
    Getting Started with Google Analytics
  14. 13. Editing Your Profile Information
    Getting Started with Google Analytics
    Basic Information
    • Default Page
    • 14. Excluding Parameters
    • 15. Ecommerce
  15. Setting Up Site Search
    Tracking Site Search
    Getting Started with Google Analytics
  16. 16. Goals
    Basics about goals:
    Conversion Events
    Limit of 20
    Heavily Dependent on page URIs
    Getting Started with Google Analytics
  17. 17. Setting Up Goals
    Example: Contact Us Form Completion
    Getting Started with Google Analytics
  18. 18. Fun with Funnels
    The steps to conversion
    Getting Started with Google Analytics
  19. 19. Filters can be used to:
    Filter out traffic from your home or office
    Filter out traffic from a sub-domain, domain, or to a directory
    Filter out sources
    Modify URIs
    Getting Started with Google Analytics
    Filters: Overview
  20. 20. Filter example: filtering out traffic from an IP address
    Getting Started with Google Analytics
    Creating Filters
  21. 21. Adding & Removing Users
    Getting Started with Google Analytics
    Controlling User Access
  22. 22. Google Analytics Help: http://www.google.com/support/googleanalytics/
    Google Code (Technical Documentation):http://code.google.com/apis/analytics/docs/
    Google Analytics Blog: http://analytics.blogspot.com/
    Official Discussion Groups:http://code.google.com/apis/analytics/groups.html
    Getting Started with Google Analytics
    Resources
  23. 23. Thanks!
    Feel free to reach out if you have any questions!
    Adam WareSwellPath Interactive
    @wheresitworking
    adam@swellpath.com

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