Going Mobile - Engaging Audiences via the Mobile Web

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Workshop slidedeck from a presentation at the 2011 Performing Arts Exchange focusing on how performing arts presenters and artists can engage audiences via mobile devices.


1. David Dombrosky, Dombrosky Arts Consulting [email_address] 2011 Performing Arts Exchange Baton Rouge, Louisiana Going Mobile:Engaging Audiences via the Mobile Web 2. What is the Mobile Web? 3. 3 Drivers: Access Behavior Expectation Why Do We Need to Engage? 4. We cant afford to engage with mobile. Not true. You most likely already participate in mobilized online environments. 5. Facebook Twitter YouTube Flickr iTunes Google Maps Press sites Common Mobilized Online Tools 6. QR = quick response Bar codes can be linked to content QR Code readers are free Generators are also free QR Codes 7. What QR Codes Can Do What QR Codes Cant Do Browse to or bookmark your website or a specific webpage. Create an address book entry. Post atweeton Twitter. Send a call, text, or email. Create a calendar event. Generate free format text. Play video or audio Collect data. Auto-fill form fields with users info after following QR code generated link.Contain more than a few thousandcharacters . Replace traditional marketing efforts. QR Codes -- FromThe Arts Administrators Guide To Becoming A QR Code Superhero 8. FourSquare what is it? Claim your venue or brand Ask visitors to check-in Promotions Cross-promote with nearby businesses Event check-insare coming soon Example:Durham Performing Arts Center Location-Based Social Networks 9. Look for Apps You Can Tie Into User-generated or self-generated content Partner programs 10. Currently over 233 billion websites on the Internet In 2010, just over 3 million of them were mobile-friendlyAccessible from all types of mobile devices Require access to the Internet (3G, WiFi, etc.) Live example Richland Performing Arts Center Mobile Websites 11. Keep the layout simple and easy to navigate Keep images to a minimum Test your site on a number of mobile devices Create a separate mobile site For example:m.richlandpac.com instead of www.richlandpac.comConsider using services like MoFuse Redirect mobile users to your mobile site Making Your Website Mobile Friendly 12. Software designed for a mobile device smartphones or tablet computers Connectivity Platform-specific Unique, interactive experience Mobile Apps 13. Example of a Presenter App: 14. Think local Case Study : Long Center in Austin, TX Cultural app developers Instant Encore Cloudtix Mobile App Developers 15. What do your patrons or fans want from their mobile experience with your organization? What types of content do you already have to use? What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships? Things to Think About 16. Questions?