• 1. How to implement SEO for Appsinside the App StoreDid you know ? 56% of users find apps by searching the AppStoreby SearchMan.com Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 1
  • 2. FAQ: Is Search Important?Q I thought nobody used App Store search. Is itreally that important?A 56% of users find apps by searching for themRankingSearch56%Word of MouthAds News / BlogsCopyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2
  • 3. FAQ: How hard is App Store SEO?Q We are 2-person team, too busy building Apps.Doesn’t SEO take a lot of time?A Well, if you can afford to buy ads for $2-$3 perdownload forever, then forget SEO.But if not, you just need 3 minutes a day oftracking and tweaking. We will explain how. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3
  • 4. FAQ: How many free downloads from SEO?Q I want to know how many incrementaldownloads we can get with App Store SEO.As these numbers are not made public by Apple, it isAimpossible to attribute search-results-driven downloadsaccurately at this time.But based on anecdotal feedback from developers, andby watching volatile changes in search rankings undermany important keywords, it is clear that between 100’sand 1000’s of free, high quality, organic downloads a dayare indeed possible when you improve Search Resultsvisibility inside the App Store. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4
  • 5. FAQ: Is Chomp integrated into the AppStore?Q Apple acquired Chomp for a reported $50M toimprove AppStore’s search engine. Is it alreadyintegrated?A Yes it seems that way but so far, only affects theU.S. App Store.In other countries, the previous search engineseems to be still active.(As of 07/29/2012.)Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.5
  • 6. FAQ: How big is Chomp’s impact?Q What impact has Chomp had on AppStoresearch?A Much more volatility. Here’s what we have heard:“My app was #1 under a certain big keyword. After the change, myapp is no longer #1 under the same keyword. I lost 90% of ourdownloads in the U.S.” “Our app initially grew so nicely because of AppStore SEO. But afterthe change, our daily downloads decreased by 80%..”. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6
  • 7. Ready to dive into App Store SEO?!…tips for the US Market! Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7
  • 8. What affects SEO in AppStore? (in U.S)1. External review sites seem to now matter for SEO.Places Limitations SEO Impact Apple review AppName 3-255 chars Super high Y Apple’s suggestion: < 35 chars iTunes Keywords 100 chars (incl. commas) high Y Description No limit low N External Review Sites - Super high - 2. Total #ratings seem to matter.i.e. Ask your friends to rate your app!3. “Freshness” of the app does not seem to matter much Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 8
  • 9. AppStore SEO Strategy (in U.S.)1.  Assemble the entire list of keywords important foryou.2.  Put everything into your description (in a humanreadable form.)3.  Sort the keywords ordered by the importance.1.  Pick up 1-5 most important keywords in your AppName.2.  Put as many as possible into your iTunes Keywords.4.  Ask external app review sites (like 148apps) towrite a review for your app.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9
  • 10. 3 simple steps for AppStore SEOTrack Fix Research Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 10
  • 11. Developer Best Practices?! !SearchMan analyzed how thousands of ourcustomers fix their SEO and we have outlined someof the best practices we are hearing about.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11
  • 12. Split your task based on frequency Daily Track Fix Research Before submitting a new version Weekly Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.12
  • 13. Before your start, prepare 2 lists Keyword ListKeyword1 Add keywords whenever you come up with a newKeyword2 idea of keywords. Keyword3 Grow this list as much as you can. Competitor App ListCompetitor1 Add Competitor app which you feel are competingCompetitor2 against your app.Competitor3 Add to this list whenever you find a new competitor.Grow this list as much as you can.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13
  • 14. Daily: TrackTrack n Simply track search rankings across allFix Research Keywords x Competitors n If you find new emerging competitors,add to Competitors Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 14
  • 15. Once a week: ResearchTrack n Check the ranking trends of your appFix Research for all ofKeywords n Check all Competitors in detail. n If you find some keywords which Competitors are ranked better than your app, addthese keywords to Keywords Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.15
  • 16. Before submitting a new version: Fix SEOTrack n By now you should have gathered allFix Research candidates keywords. n Sort all Keywords in the order you seeas important. n Author your new Description, AppName, iTunes Keywords.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16
  • 17. SEO Life (without SearchMan)Daily 60 min x Track Fix Research x Before submitting a new version5 hours Weekly 3 hours x Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17
  • 18. Save your time with SearchManDaily 3 min Track Fix Research Before submitting a new versionWeekly 15 min 60 min Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18
  • 19. Sign Up @ SearchMan.com to StartFree to start. No Credit Card.founders@SearchMan.com Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 19
  • 20. FAQ: How much is SearchMan?Q How much does it cost to use SearchMan?A It is freemium, i.e. sign up for free and pay if youlike it.After free trial, it will only cost $20/app/mo to usefull functions. (Of course, you can cancel anytime.)You can always use some limited functions for free. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 20
  • 21. FAQ: How awesome is SearchMan?Q Tell me why you are better than other services.A SearchMan tracks 650K apps * 1M keywordsboth for iPhone and iPad every single day.Therefore there’s no need to wait to accessdata.Our data is robust and we make keyword &competitor recommendations every day. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 21
  • 22. Thanks for reading.SearchMan.comCopyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.22
  • 23. Appendix!SEO in markets outside the US whereChomp has not been integrated yet… Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 23
  • 24. What affects SEO in App Store? (outside U.S)1. App Name seems to matter for SEO.Places Limitations SEO Impact Apple review AppName 3-255 charsSuper high Y Apple’s suggestion: < 35 chars iTunes Keywords 100 chars (incl. commas) high Y Description No limit low N 2. “Freshness” of the app seems to matter too.i.e. Submit updates intermittently.3. #DLs, #ratings might not matter that much.i.e. Indie developer apps have better chances in SEO!!Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 24
  • 25. App Store SEO Strategy (outside U.S.)1.  Assemble the entire list of keywords that are important foryou.2.  Track search results for these keywords to verify who youwill be competing with.3.  Put all words into your description (human readable = insentences, not just a laundry list)4.  Sort the keywords ordered by the importance. 1.  Pick up 1-5 most important keywords and try to place them in your App Name. 2.  Put as many as possible into your iTunes Keywords (100 character limit)5.  Update your app as frequently as possible.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 25
  • 26. Tips: How to choose your App NameGood Example: AppGrooves – App Discovery & Recommendations for Apps Human readable (not a spammy list), contains important keywords like “app discovery” and “recommendations”, and it makes sense.Bad Examples: AppGrooves Nobody searches by your brand name (unless you are Instagram!) AppGrooves, App Discovery, Recommendations, Apps Spammy. Apple might reject because of this AppName.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 26
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    How to improve App Store Search Rankings with Mobile SEO...for Beginners

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    With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.
    Download How to improve App Store Search Rankings with Mobile SEO...for Beginners

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    • 1. How to implement SEO for Appsinside the App StoreDid you know ? 56% of users find apps by searching the AppStoreby SearchMan.com Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 1
  • 2. FAQ: Is Search Important?Q I thought nobody used App Store search. Is itreally that important?A 56% of users find apps by searching for themRankingSearch56%Word of MouthAds News / BlogsCopyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2
  • 3. FAQ: How hard is App Store SEO?Q We are 2-person team, too busy building Apps.Doesn’t SEO take a lot of time?A Well, if you can afford to buy ads for $2-$3 perdownload forever, then forget SEO.But if not, you just need 3 minutes a day oftracking and tweaking. We will explain how. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3
  • 4. FAQ: How many free downloads from SEO?Q I want to know how many incrementaldownloads we can get with App Store SEO.As these numbers are not made public by Apple, it isAimpossible to attribute search-results-driven downloadsaccurately at this time.But based on anecdotal feedback from developers, andby watching volatile changes in search rankings undermany important keywords, it is clear that between 100’sand 1000’s of free, high quality, organic downloads a dayare indeed possible when you improve Search Resultsvisibility inside the App Store. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4
  • 5. FAQ: Is Chomp integrated into the AppStore?Q Apple acquired Chomp for a reported $50M toimprove AppStore’s search engine. Is it alreadyintegrated?A Yes it seems that way but so far, only affects theU.S. App Store.In other countries, the previous search engineseems to be still active.(As of 07/29/2012.)Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.5
  • 6. FAQ: How big is Chomp’s impact?Q What impact has Chomp had on AppStoresearch?A Much more volatility. Here’s what we have heard:“My app was #1 under a certain big keyword. After the change, myapp is no longer #1 under the same keyword. I lost 90% of ourdownloads in the U.S.” “Our app initially grew so nicely because of AppStore SEO. But afterthe change, our daily downloads decreased by 80%..”. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6
  • 7. Ready to dive into App Store SEO?!…tips for the US Market! Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7
  • 8. What affects SEO in AppStore? (in U.S)1. External review sites seem to now matter for SEO.Places Limitations SEO Impact Apple review AppName 3-255 chars Super high Y Apple’s suggestion: < 35 chars iTunes Keywords 100 chars (incl. commas) high Y Description No limit low N External Review Sites - Super high - 2. Total #ratings seem to matter.i.e. Ask your friends to rate your app!3. “Freshness” of the app does not seem to matter much Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 8
  • 9. AppStore SEO Strategy (in U.S.)1.  Assemble the entire list of keywords important foryou.2.  Put everything into your description (in a humanreadable form.)3.  Sort the keywords ordered by the importance.1.  Pick up 1-5 most important keywords in your AppName.2.  Put as many as possible into your iTunes Keywords.4.  Ask external app review sites (like 148apps) towrite a review for your app.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9
  • 10. 3 simple steps for AppStore SEOTrack Fix Research Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 10
  • 11. Developer Best Practices?! !SearchMan analyzed how thousands of ourcustomers fix their SEO and we have outlined someof the best practices we are hearing about.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11
  • 12. Split your task based on frequency Daily Track Fix Research Before submitting a new version Weekly Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.12
  • 13. Before your start, prepare 2 lists Keyword ListKeyword1 Add keywords whenever you come up with a newKeyword2 idea of keywords. Keyword3 Grow this list as much as you can. Competitor App ListCompetitor1 Add Competitor app which you feel are competingCompetitor2 against your app.Competitor3 Add to this list whenever you find a new competitor.Grow this list as much as you can.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13
  • 14. Daily: TrackTrack n Simply track search rankings across allFix Research Keywords x Competitors n If you find new emerging competitors,add to Competitors Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 14
  • 15. Once a week: ResearchTrack n Check the ranking trends of your appFix Research for all ofKeywords n Check all Competitors in detail. n If you find some keywords which Competitors are ranked better than your app, addthese keywords to Keywords Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.15
  • 16. Before submitting a new version: Fix SEOTrack n By now you should have gathered allFix Research candidates keywords. n Sort all Keywords in the order you seeas important. n Author your new Description, AppName, iTunes Keywords.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16
  • 17. SEO Life (without SearchMan)Daily 60 min x Track Fix Research x Before submitting a new version5 hours Weekly 3 hours x Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17
  • 18. Save your time with SearchManDaily 3 min Track Fix Research Before submitting a new versionWeekly 15 min 60 min Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18
  • 19. Sign Up @ SearchMan.com to StartFree to start. No Credit Card.founders@SearchMan.com Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 19
  • 20. FAQ: How much is SearchMan?Q How much does it cost to use SearchMan?A It is freemium, i.e. sign up for free and pay if youlike it.After free trial, it will only cost $20/app/mo to usefull functions. (Of course, you can cancel anytime.)You can always use some limited functions for free. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 20
  • 21. FAQ: How awesome is SearchMan?Q Tell me why you are better than other services.A SearchMan tracks 650K apps * 1M keywordsboth for iPhone and iPad every single day.Therefore there’s no need to wait to accessdata.Our data is robust and we make keyword &competitor recommendations every day. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 21
  • 22. Thanks for reading.SearchMan.comCopyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.22
  • 23. Appendix!SEO in markets outside the US whereChomp has not been integrated yet… Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 23
  • 24. What affects SEO in App Store? (outside U.S)1. App Name seems to matter for SEO.Places Limitations SEO Impact Apple review AppName 3-255 charsSuper high Y Apple’s suggestion: < 35 chars iTunes Keywords 100 chars (incl. commas) high Y Description No limit low N 2. “Freshness” of the app seems to matter too.i.e. Submit updates intermittently.3. #DLs, #ratings might not matter that much.i.e. Indie developer apps have better chances in SEO!!Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 24
  • 25. App Store SEO Strategy (outside U.S.)1.  Assemble the entire list of keywords that are important foryou.2.  Track search results for these keywords to verify who youwill be competing with.3.  Put all words into your description (human readable = insentences, not just a laundry list)4.  Sort the keywords ordered by the importance. 1.  Pick up 1-5 most important keywords and try to place them in your App Name. 2.  Put as many as possible into your iTunes Keywords (100 character limit)5.  Update your app as frequently as possible.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 25
  • 26. Tips: How to choose your App NameGood Example: AppGrooves – App Discovery & Recommendations for Apps Human readable (not a spammy list), contains important keywords like “app discovery” and “recommendations”, and it makes sense.Bad Examples: AppGrooves Nobody searches by your brand name (unless you are Instagram!) AppGrooves, App Discovery, Recommendations, Apps Spammy. Apple might reject because of this AppName.Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 26
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