Mobilizing the Arts: Engaging Audiences Through the Mobile Web

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With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?


1.Presented by David Dombrosky Carnegie Mellons Center for Arts Management and Technology March 31, 2011 Mobilizing the Arts: Engaging Audiences Through the Mobile Web2. Why do we need to engage with the mobile Web? What options for mobile engagement currently exist? How are arts organizations using these options? Overview iew 3. What is the Mobile Web? 4. 3 Drivers: Access Behavior Expectation Why Do We Need to Engage? 5. We cant afford to engage with mobile. Not true. You most likely already participate in mobilized online environments. 6. Facebook Twitter YouTube Flickr iTunes Google Maps Press sites Common Mobilized Online Tools 7. QR = quick response Bar codes can be linked to content QR Code readers are free Generators are also free QR Codes 8. FourSquare and Facebook Places Claim your venue or brand Ask visitors to check-in Promotions Cross-promote with nearby businesses Recommendation engine Location-Based Social Networks 9. Look for Apps You Can Tie Into 10. Currently over 233 billion websites on the Internet In 2010, just over 3 million of them were mobile-friendlyAccessible from all types of mobile devices Mobile Websites 11. Create a separate mobile site For instead of www.technologyinthearts.orgConsider using services like MoFuse Keep the layout simple and easy to navigate Keep images to a minimum Test your site on a number of mobile devices Redirect mobile users to your mobile site Making Your Website Mobile Friendly 12. Software designed for a mobile device smartphones or tablet computers Connectivity Platform-specific Unique, interactive experience Mobile Apps 13. ASampling of Arts Mobile Apps 14. ASampling of Arts Mobile Apps 15. ASampling of Arts Mobile Apps 16. ASampling of Arts Mobile Apps 17. ASampling of Arts Mobile Apps 18. Think local Cultural app developers Instant Encore Toura Different types of economic relationships Mobile App Developers 19. What do your patrons or constituents want from their mobile experience with your organization? What types of content do you already have to use? What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships? Things to Think About 20. Questions? 21. [email_address] David Dombrosky Technology in the Arts Center for Arts Management & Technology


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