Penetrace By Henning Tunsli, IAB frukostseminarium 16 december

  • Published on
    20-Jun-2015

  • View
    734

  • Download
    0

DESCRIPTION

Penetrace presentation som hlls vid IAB Sveriges frukostseminarium 16 december.

Transcript

  • 1. Monitoring Return on Marketing InvestmentsIAB / 16. December 2009Penetrace AS ved Henning Tunsli +47 92803069 henning@penetrace.com

2. SalesNo searchPerception study No benchmark'sTime consuming evaluationMedia performance Web statistics Useless for statistical analysis 3. Retailer Food Internet Retailer IT Shopping Mall GiantTelecomRetailer Farmacy Finance & InsuranceLets build a marketing decision tool! A learning toolAll data in one placeA benchmark toolOne page overview A decision toolMy benchmarksA monitor Team access 4. My Campaign Library Recall, motivation, intention, ...Perception DataSeason, competition, PR image, ... Context Data Sales, web, call, word of mouth... What?Effect Data Type, product, target, objective...Campaign Info.Central KPI databaseSophisticated benchmarks Open 24/7 A complete arhcive Best Practice Cross countriesAvailable now4 5. BenchmarkingVS Campaign 1 Campaign 2 Internal benchmarkAverage 1Category benchmarkAverage 2Regional benchmarkAverage 3Brand benchmarkAverage 4A complete arhciveCross countries Available now 5 6. Campaign Monitor Brand MonitorPenelytics benchmark campaigns benchmark brands/regions/marketspersonal performance moniotor short term effects long term effects ROMI indicatorsMy Campaigns My Campaigns Effect DataSurvey DataContext Data 6 7. Penetrace community 8. Henning Tunsli +47 92803069 henning@penetrace.com

Recommended

View more >